Why Recession Pop Is Hot-Even When Its Not a Recession

12/10/2024

Why Recession Pop Is Hot-Even When Its Not a Recession Discover why fans turn to party anthems during times of economic crisis-or just when the vibes are off. Plus: a playlist of recession pop hits old and new, from Lady Gaga and Pitbull to Charli XCX and Chappell Roan.

By

Bryan Parys

October 11, 2024

Recession pop, a dancey genre that emerges during periods of economic recession, is having a resurgence. There's just one problem: We're not actually in a recession.

According to a recent report from the Bureau of Labor Statistics, the US saw over 250,000 new jobs added in September, nearly doubling the growth projected for the month. The report prompted Mark Zandi, chief economist for Moody's Analytics, to say on X (formerly Twitter) The economy is at full-employment, no more and no less. Wage growth is strong. . . . One couldn't paint a prettier picture of the job market and broader economy.

What Is Recession Pop?The numbers don't lie, and yet, the musical trends over the last few months indicate a desire among listeners to find escape in high-energy pop music. Enter: Recession pop. Escape is a common theme in popular music, but in the case of recession pop, music critics and cultural commenters have spotted a seeming correlation between a dour national mood and the kind of blissed-out pop that focuses on liberation via the dancefloor.

Early examples of recession pop include songs that found their commercial peak during the Great Recession of 2008-though accounts vary of how long this original period lasted, with some saying it dates from 2007-2012, and others dating it as far as 2015. Songs from this era would include Don't Stop the Music, by Rihanna, I Gotta Feeling, by Black Eyed Peas, and Teenage Dream, by Katy Perry. Lady Gaga first found her meteoric rise during this era, and you'd be hard-pressed to find a better mission statement for recession pop than the chorus to her mega-hit Just Dance, which goes Just dance / Gonna be ok.

Recession Pop and the Art of DistractionPitbull was another artist speaking to this cultural moment (and getting massively popular because of it) with songs such as Hotel Room Service and Time of Our Lives, whose first verse just came right out and said it:

I knew my rent was gon be late about a week ago

I worked my a** off

But I still cant pay it though

But I got just enough

To get off in this club

Have me a good time, before my time is up

Life got you down? Just dance. Bills bearing down on you with no relief in sight? Better have you a good time before your time is up. It's not practical advice, but in times of national and global crisis, it can sometimes feel as if distraction is the only antidote one can afford.

It's not as if artists are consciously setting out to write recession pop, however. The term itself was applied after the 2008 recession, and started its resurgence on TikTok over the course of summer 2024. Musicologist Joe Bennett, professor of professional music and songwriting, has become a go-to expert on the trend, and recently told MarketWatch that recession pop is essentially a label that mashes up a style with a timeline.

So why, during an otherwise Brat Summer, were people going back to Katy Perry and Flo Rida? For one, there's the nostalgia factor, which is something every generation eventually faces. It's why the newly reunited 90s-era band Oasis could come back in 2024 to sold-out arenas, for example. As Bennett explains, There's a certain maxim in the music community: All the best pop music in the world came out in the same year, and it's the year that you were 17.

But that reasoning only goes so far as fans have started to apply the recession pop label to a new generation of mainstream music, which includes HOT TO GO! by Chappell Roan, Nasty by Tinashe, and 365 by the brat herself, Charli XCX.

Its Not a Recession, but Is It a Vibecession?While there isn't a clear answer to why recession pop is trending when it's not a recession, one way to sum it up is to say the vibes are just off.

Economist and cultural commentator Kyla Scanlon coined the term Vibecession in summer 2022 in her newsletter to try and put a name to this phenomenon. [T]here is a lot going on and no one really knows what is going on, she wrote at the beginning of her essay, which gets to the heart of why the economy can be one way, but people can feel another. Scanlon wrote this at a time where the height of the pandemic wasn't too far in the rearview, housing prices and interest rates soared, and inflation reached record heights. And even as inflation has started to decrease, those same issues continue to loom in the collective consciousness.

With that in mind, perhaps it's clearer to say that the term recession pop is much more about the listener than the artist. There will always be party music that climbs the charts, but party music when times are tough just hits different, and perhaps listeners end up reading more into it because they're looking for something to make sense.

Listen to a playlist of recession pop hits from its original era as well as more recent additions:

Recession Pop by the Lyrics As you listen to our recession pop playlist, take a look at some of the key lyrics from each song that put the recess in recession.

1. Just Dance, Lady Gaga (2008)Keep it cool, whats the name of this club? / I cant remember, but its alright, alright / Just dance / Gonna be okay

2. Time of Our Lives, Pitbull and Ne-Yo (2014)Have me a good time, before my time is up / Hey, lets get it now / Ooh, I want the time of my life

3. 365, Charli XCX (2024)When Im in the club, yeah / Im bumpin that / 365, party girl / Im bumpin that

4. I Gotta Feeling, Black Eyed Peas (2009)Tonights the night / Lets live it up / I got my money / Lets spend it up

5.

LINK:	https://www.berklee.edu/berklee-now/news/recession-pop-playlist...
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