Industry buoyed by latest daily Digital Content Ratings as online news proves its worth to advertisers in wake of Meta's funding withdrawal
Sydney, August 28, 2024 - Thanks to The Olympics, average daily audiences to Australia's leading news websites jumped by an average of 27% during the games, according to Nielsen Daily Digital Content Ratings (DCR) numbers.*
While several news publishers saw double-digit increases in their unique daily audience numbers, many digital news properties saw increases in the triple digits, such as The Guardian Sport, which grew its daily audience by 139% during the Olympics.
Nielsen Pacific MD, Monique Perry said: Australia's leading news site reached over 2 million people per day on 11 separate days during the Olympics. If that's not proof that news consumption remains robust, especially during major events, I don't know what is. These daily numbers show that the credibility and reach of news outlets make them an attractive proposition for advertisers seeking to build brand awareness and trust at scale.
Jonathan Betts, Nielsen Pacific, Executive Director, Commercial Growth and Product Strategy, added: As news consumption increasingly shifts online, advertisers must navigate a complex digital ecosystem, made more difficult by Meta's recent withdrawal of funding for news content on its platforms. These numbers show that despite this, news presents huge opportunities for both publishers and advertisers if they have a deep understanding of audience behaviour, especially at a daily level.
To manage and pivot digital campaigns successfully requires a greater level of sophistication. That means daily digital audience and content data, especially as programmatic advertising becomes the norm. Nielsen Digital Content Ratings is the only solution in market that can do this.
By leveraging the inherent strengths of news as a medium credibility, reach, and engagement advertisers can not only achieve their marketing objectives but also contribute to the long-term sustainability of the news industry.
Post-games, the homecoming of Australia's most successful Olympic team of all time, in addition to the protracted Raygun controversy, saw the boost to online news audiences extend past the closing ceremony. While daily audiences to news sites did drop in the week following the games, overall, numbers were still up by an average of 6% on pre-games levels.
The headline numbers were an average of daily unique audience to the 25 leading news websites in Australia in the two weeks leading up to the games, the duration of the games, and the week following the games.
*Source: Nielsen DCR, July 1 August 18, 2024
About Nielsen Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences now and into the future. Nielsen operates around the world in more than 55 countries.
Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).
Media Contact Dan Chapman
Assoc. Director, Communications, Nielsen APAC
dan.chapman@nielsen.com
+61 404 088 462
More from Nielsen
10/07/2025
NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...
09/07/2025
Collaboration will result in improved data quality and understanding of genre-le...
25/06/2025
YouTube Extends Lead and Tops All Media Distributors for Fourth Consecutive Mont...
25/06/2025
Copenhagen, Denmark - June 25, 2025 - Nielsen, a global leader in audience measu...
24/06/2025
Initial enhancement comes in Germany, before roll out in further EMEA markets
LONDON, UK June 23, 2025 Nielsen, a global leader in audience measurement, da...
19/06/2025
May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the international Eurovision Song Contest. It's...
19/06/2025
During May, streaming's share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5%...
17/06/2025
Streaming Notches a Record 44.8% of Total TV Usage in May
Streaming Usage Up 71...
12/06/2025
Over a third of global football fans find brand sponsorship appealing and 41% of all sports sponsorships are in that sport.
The FIFA World Cup 2026TM will open...
05/06/2025
Show-level visibility and granular contextual targeting enabled by Gracenote gives brands more confidence in CTV buys
NEW YORK June 5, 2025 Gracenote, the...
04/06/2025
Viewership figures once again show appeal of important live sporting events
Mil...
03/06/2025
Nielsen and VIZIO's Inscape are extending their strategic data relationship, building on our collaboration that began in 2022. This multi-year agreement rei...
29/05/2025
Renewal Spans all 18 Local Fox Markets and Includes Streaming Measurement of Loc...
29/05/2025
Leading streamers expanded TV, movie and sports titles by 5% in Q2; Netflix led ...
27/05/2025
Mumbai, India
Brazil
Guadalajara, Mexico
Philippines
Poland
Throughout the month of April, Nielsen employees celebrated Global Volunteer Month with volunte...
27/05/2025
Paramount Exhibits Largest Monthly Increase in April's Media Distributor Gau...
22/05/2025
Sports fans can now seamlessly go between platforms and content types to follow favorite sports teams, live games and related content with Gracenote Nexus Auto
...
21/05/2025
The seventh annual report uncovers how marketers are adapting to market trends a...
21/05/2025
During April, streaming's share of TV viewing in Mexico showed a slight decrease of 0.1 percentage points compared to the previous month, accounting for 24....
21/05/2025
Streaming Accounts for 44.3% of TV viewing in April, vs. 45.3% for Broadcast and...
21/05/2025
The April 2025 data is in line with the seasonal trend observed in previous years. As in April last year, there was a decline in viewership associated with impr...
20/05/2025
Extended agreement includes Local TV and OTT measurement and Digital Content Rat...
19/05/2025
Airlines lead the way as more Kiwis pack their bags for travel at home and abroad
Auckland - May 14, 2025 - New data from Nielsen Ad Intel reveals a strong yea...
19/05/2025
Smallgoods, snacks and ice cream shows large growth
Sydney - April 30, 2025 - Nielsen Ad Intel data released today has revealed a 6% increase in advertising in...
15/05/2025
Mexico City - May 15, 2025 - Nielsen, the global leader in audience measurement, data, and analytics, announced the expansion of its streaming measurement panel...
07/05/2025
Warsaw, Poland - April 28, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscap...
01/05/2025
72.4% of overall TV viewing in Q1 2025 is of content that includes advertising
...
23/04/2025
WBD's Max viewership climbs 6%, boosted by The White Lotus' and The Pi...
23/04/2025
March shows a further downward trend of time spent watching television; following the February period when winter holidays contributed to a shorter time spent. ...
23/04/2025
During March, audiences in Mexico increased their streaming usage by 2.1 points compared to the previous month, accounting for 24.4% of TV viewing.
Disclaimer:...
23/04/2025
AANHPI audiences over index the total U.S. for share of time spent with Netflix ...
21/04/2025
Advertising investment up 9% YoY for travel and accommodationSydney - April 16, 2025 - Nielsen Ad Intel data shows that travel and accommodation has grown stron...
15/04/2025
Seven different platforms deliver March's most-watched streaming titles.
St...
14/04/2025
For the first time, advertisers and agencies can directly compare campaign perfo...
04/04/2025
Warsaw, Poland - March 24, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has published its latest February All Screens Video Land...
27/03/2025
First of its kind ID-based, advanced audience integration
NEW YORK - March 27, ...
25/03/2025
YouTube captures 11.6% of TV viewing in February.
FOX climbs into the top three...
20/03/2025
Auckland, March 20, 2025 Nielsen Ad Intel's latest data shows advertising ...
20/03/2025
Auckland, March 11, 2025 Nielsen Ad Intel, New Zealand's most comprehensiv...
19/03/2025
Report highlights three key trends in a shifting media landscapeNew York, NY - March 19, 2025 - Nielsen, a global leader in audience measurement, data, and anal...
18/03/2025
During February, audiences in Mexico slightly increased their streaming usage by 0.6 points compared to the previous month, accounting for 22.3% of TV viewing.
...
18/03/2025
February is the time of winter holidays, during which Poles often organize trips, which was reflected in less time spent in front of TV screens: on average 5 mi...
18/03/2025
Sunday, Feb. 9 becomes the second most-watched day of TV in Gauge history with o...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
10/03/2025
Nielsen Marketing Cloud data now available in LiveRamp's Data Marketplace fo...
07/03/2025
NEW YORK - March 7, 2025 - The NFL's Super Bowl LIX, broadcast on FOX, FOX Deportes and Telemundo and streamed on Tubi and NFL digital properties, continues...
06/03/2025
NEW YORK - March 5, 2025 - An estimated 36.6 million people watched President Donald Trump's address to a joint session of Congress on Tuesday, March 4, acc...
03/03/2025
Sydney March 3, 2025 Nielsen Ad Intel, Australia's most comprehensive ad...
28/02/2025
Sydney February 11, 2025 Nielsen today announced the appointment of Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading the co...
Industry buoyed by latest daily Digital Content Ratings as online news proves its worth to advertisers in wake of Meta's funding withdrawal
