
Growing the game: The Deutscher Fu ball-Bund on pushing production innovation for the rapidly growing Women's Bundesliga By Heather McLean
Tuesday, October 7, 2025 - 10:04
Print This Story
As the Frauen Bundesliga has grown exponentially, the Deutscher Fu ball-Bund (DFB) the German Football Association and the Women's Bundesliga have teamed up to create a joint venture that will see the league stand independently, and continue to grow
Frauen Bundesliga - the German women's league is soon set to be governed by a new independent body as the growth of the women's game in Germany goes from strength to strength. Currently the Women's Bundesliga is run by the German Football Association, the Deutscher Fu ball-Bund (DFB). However, moving forwards the Women's Bundesliga clubs and the DFB will jointly own a new independent company that will seek to push the growth of German women's football forwards.
The technology drive for the broadcast production of all the leagues under the DFB umbrella now and looking ahead at the evolution of the Women's Bundesliga comes direct from the DFB. Daub says that because of the petite size of the broadcast team at the DFB, he is able to push through new, innovative broadcasting ideas very quickly.
The technology drive for the broadcast production of all the leagues under the DFB umbrella now and looking ahead at the evolution of the Women's Bundesliga comes direct from the DFB
Pushing innovation
Daub explains: I'm a freelance venue operations broadcasting manager for UEFA in the Champions League, so I have a strong knowledge of what is allowed in the UEFA world and also in our national team matches. Most of the innovation we do, we do because we think it's good.
We had the refcam first in our Cup Final this year; we were the first doing it in-match, even before the Club World Cup. That's us pushing those innovations, he notes.
Some of the DFB's partners, such as host broadcaster for the Frauen Bundesliga, Sky Deutschland, push for the use of new broadcast technologies, but most do not Daub says.
Read more Evolving in-house: Developing broadcast expertise and pushing the women's game at the Deutscher Fu ball-Bund
Sky is always pushing us to use the drone, refcam and [other broadcast technologies], but our other partners [on the Women's Bundesliga] DAZN, Deutsche Telekom, Sport1, ARD and ZDF they like it but they don't push us. We push innovation ourselves because we want to create this product.
It's more like I try to do nice crazy shit before the DFL is doing it, he adds. DFL and Sportcast have hundreds of people; at DFB, it's me and my boss, and whenever I pitch an idea he says, looks good! . So it's a short decision path. We push ourselves and we push those innovations, those ideas.
Deutsche Fu ball Liga (DFL) heads up the men's Bundesliga and Bundesliga 2, and the DFB heads up all other football leagues in Germany.
Adds Daub on a new broadcast innovation he is hoping to get into regular use: Now we are in contact with Mindfly regarding this body cam. It's a vest you put over the jersey or underneath the jersey; I know Mindfly from Salzburg; I was working for UEFA in Salzburg and they had a test [of the technology] there. So we do push innovations. Mindfly produces its AI BodyCam product, which enables fans to experience the game from the point of view of any player.
Frauen Bundesliga the German women's premier league kicked off on 6 September with Bayern Munich Women versus Bayer Leverkusen Women and with an almost sold out stadium at the Allianz Arena in Munich
Closer to players
The DFB also pushes off-pitch innovations, such as interviews, says Daub. In 2026 the DFB will hold a tender for the production company for the Women's Bundesliga and the third league, and we will think about [ways of] being closer to the match and to the player .
He says that the Women's Bundesliga is much more open to new broadcast ideas than the men's, which is giving the DFB's broadcast team real creative licence to push the production now and going forwards.
He says: At the moment, for example, in Women's Bundesliga we have halftime interviews with players. During the Super Cup after the halftime whistle, a player from Bayer Munich did a halftime interview with our two broadcasters; she came off the pitch, she did an interview, and then she went to the dressing room the halftime. So we also tried to push those innovations, and we are now thinking about interviews with a player that has been substituted during the match, because in the women's football they are more open than men's; men's Bayer Munich they're like, no, no, no, don't be too close! .
But in the women's game during the season, half of the clubs are already doing halftime interviews with the players, because they say players come off the pitch so a one minute interview and then you go to the dressing room is fine.
Daub says another innovation being considered for the women's game is a camera in the dressing room for the coach's speech. He says the DFB is considering compiling a list of innovative broadcast additions and asking every team in the league to choose one to participate in.
Maybe in the future we can think of innovation packages, he notes. There could be 10 different innovations and every club needs to do one during the season, like a substitution interview, coach speeches, a camera in the dressing room, an interview in the bus, whatever. We try to push to use women's football because they are very open and they know they need to be open. And then we also work closely with the clubs, of course. We ask them, what do you think about this? Can you imagine that? .
Forward planning
Daub adds that the addition of ne
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
21/09/2026
Indigenous screen organisations from Canada, Aotearoa New Zealand and Australia ...
20/09/2026
Piano-playing singer-songwriter competition returns for fourth year
Casio have officially revealed the list of 16 finalists who have earned their place in t...
20/09/2026
COW Jobs: Video Editor, Motion Designer - Remote, PT, 6 Months
Brie Clayton September 20, 2026
0 Comments
Video Editor + Motion Designer (Remote | PT ...
19/09/2026
Three new rackmount power conditioners introduced
Yorkville Sound have announce the upcoming launch of three new RPC rackmount power conditioners from ART P...
19/09/2026
September 15, 2026
AMSTERDAM, SEPTEMBER 2026 - Colorfront (colorfront.com), the Academy and Emmy Award-winning developer of high-performance cinema mastering, ...
19/09/2026
Two High-Profile Professional Sports Franchises Renew creative.space Contracts with DigitalGlue
NFL team and Major League Soccer Club cite ease of use, secure ...
19/09/2026
Limited Edition Audio releases VoxSplit Pro for overlapping dialogue separation ...
18/09/2026
IBC 2026 Tech Moves Beyond the Gloss and Into the Rack If you spent any time in the halls of the RAI this year, you noticed a clear shift in conversation. The c...
18/09/2026
In-venue and creative video staffers at the professional and collegiate level ha...
18/09/2026
Qvest has appointed Jens Miedek as Senior Vice President Sales, Media and Entertainment. Before joining Qvest, Miedek spent 16 years at Riedel Communications an...
18/09/2026
Fonn Group has acquired full ownership of everviz, a cloud-native platform for interactive charts, maps, and data-driven graphics, and will rebrand it as Teikna...
18/09/2026
Other World Computing (OWC) has announced the acquisition of OpenDrives, a provider of software-defined video and rich media storage management solutions. The a...
18/09/2026
Kaltura and Verimatrix have announced a partnership integrating Verimatrix's Digital Rights Management and security capabilities into Kaltura's Cloud TV...
18/09/2026
The sixth edition of the World Nomad Games combined traditional sports, large-scale cultural performances, and some decidedly modern broadcast technology. Held ...
18/09/2026
DAZN and Super League Basketball (SLB) have extended their partnership for the 2026-27 season. Every Championship, Cup, and Play-Off fixture will be available l...
18/09/2026
Nielsen has announced that its Streaming Content Ratings (SCR) product will move from weekly to daily data delivery, with clients now receiving viewership data ...
18/09/2026
ESPN will present LALIGA's ElCl sico on ABC for the first time, with FC Barcelona vs. Real Madrid airing Sunday, October 25 at 4 p.m. ET. A one-hour pre-mat...
18/09/2026
The University of Pennsylvania's Division of Recreation and Intercollegiate ...
18/09/2026
The Charlotte Hornets have announced DAZN as their exclusive direct-to-consumer streaming partner for the 2026-27 NBA season. The service launches immediately, ...
18/09/2026
Broadcast sports' original medium will let drivers keep on hearing the plays thanks to a new bill set to pass the Senate....
18/09/2026
Fourteen iPhone 18 Pro devices - eight connected over a T-Mobile Private 5G Netw...
18/09/2026
The Minnesota Lynx have announced that their final local broadcast of the 2026 regular season will air free on FOX 9 following the shutdown of Victory . The Ly...
18/09/2026
Monumental Sports Network (MNMT) has announced that its Monumental+ streaming service is now available as a subscription through Prime Video, giving Capitals an...
18/09/2026
WTGL, the women's team golf league created by TMRW Sports in partnership with the LPGA, has announced its inaugural season schedule. The season premieres Su...
18/09/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
18/09/2026
Studio Network Solutions (SNS) has won Best Journal Article at the 2026 IAMT Impact Awards for What Video Editors Need When Everything Is Changing Around Them, ...
18/09/2026
10 new voice models join line-up
The latest expansion for IK Multimedia's AI-powered vocal-modelling software has arrived, delivering a set of 10 new vo...
18/09/2026
A day of hands-on synthesis, sound design & performance
On Saturday 26 September 2026, The Museum of Synthesisers will be hosting a full day of hands-on syn...
18/09/2026
HPA is supporting Fix It or Risk It, a non-commercial, industry-wide public-service campaign helping organizations across the media and entertainment supply cha...
18/09/2026
AgileTV has successfully wrapped up its participation at IBC 2026 in Amsterdam, following four days of conversations with customers, partners and industry profe...
18/09/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, invites its shareholders and investors to a Virtual Investor Conference on Tuesday, September 29th, 2026, at 11.00 am.
...
18/09/2026
DHD reports a high level of interest in its range of audio production equipment on all four days of the September 11-14 International Broadcasting Convention in...
18/09/2026
Sonnet Announces Thunderbolt 5 eGPU With 850-Watt Power Supply and Integrated Do...
18/09/2026
DeckBridge adds live Resolve playback and Fairlight controls to Stream Deck
Brie Clayton September 17, 2026
0 Comments
DeckBridge starting profiles ac...
18/09/2026
Learn to arrange tracks using Color With Live's Free Stencil Pack
Brie Clayton September 17, 2026
0 Comments
Stencils are Color With Live's or...
18/09/2026
Berklee Establishes Susan Tedeschi Scholarship in Honor of Grammy-Winning Alumna The scholarship is announced as Tedeschi returns to headline the Berklee Bloc...
18/09/2026
The inside scoop on attention-grabbing market assets from those in the know 17 September 2026
(L-R): Sophie Green, Todd Brown and Edwina Waddy
Find this episo...
18/09/2026
Senior Colorist Siggy Ferstl of Company 3 has been grading The Boys since the sh...
18/09/2026
Friday 18 September 2026
The new iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch ...
18/09/2026
Senior Colorist Siggy Ferstl of Company 3 has been grading The Boys since the sh...
17/09/2026
Lions vs. Bills will also be the first regular-season game at new Highmark Stadi...
17/09/2026
Teradek has announced Bolt 7, a wireless video and data system that adds an integrated 900MHz radio to the Bolt's zero-delay video pipeline. The 900MHz chan...
17/09/2026
DAZN has announced three appointments to its executive leadership team, all reporting to CEO Shay Segev effective immediately.
Patrick Delany has been appointe...
17/09/2026
Monumental Sports and Entertainment (MSE) has announced a leadership restructuring. Zach Leonsis has been named President and Vice Chairman, a newly created pos...
17/09/2026
CP Communications has been named Best of Florida for Audio-Visual Services, and its subsidiary Red House Streaming has been named Best Movie and Recording Studi...
17/09/2026
Scripps Sports and ION have announced a broadcast partnership for the Shriners Children's East-West Bowl, the nation's oldest college all-star football ...
17/09/2026
The 17th annual espnW: Women + Sports Summit, presented by Toyota, will take place October 14-16 at the Ojai Valley Inn in Ojai, California, with virtual attend...