October 16 2022, 11:00 (PDT) Driving sound forward: Mercedes-Benz partners with Apple Music and Universal Music Group to deliver the ultimate in-car sound experience with Dolby Atmos
Mercedes-Benz cars become first non-Apple devices to offer Spatial Audio with Dolby Atmos from Apple Music natively in a vehicle
Gold standard of sound: World's largest music label Universal Music Group officially bases song approval process on sound quality in Mercedes Benz vehicles: approved in a Mercedes Benz
New partnership, unparalleled in the automotive industry, creates perfect harmony between hardware, sound experience, music content and streaming platform for a seamless, immersive in-car audio experience
jpg
Mercedes Dashboard
Paris/Stuttgart. Mercedes-Benz has launched a new collaboration with Apple Music and Universal Music Group (UMG) that aims to revolutionise not only how music is created, but also how it's played back and enjoyed in the car - and beyond. Understanding that many musicians and recording artists already base their approval of a new mix of a track on how it sounds when played in a car, Mercedes Benz, Apple Music and UMG have entered a new era of in-car entertainment by establishing the in-car audio experience as the benchmark for music production and playback quality.
The new collaboration builds upon the integration of Dolby Atmos immersive audio in the optional Burmester high-end 4D and 3D sound system offered in Mercedes Benz vehicles with the latest MBUX generation. According to a recent survey, a more than 76% of car drivers say that having a realistic spatial sound is either important or rather important to them.[1]
With this new audio standard, UMG are enabling their recording artists to base their song approval process on how the final mix sounds in a Mercedes Benz and introduce the seal Approved in a Mercedes Benz as a gold standard of sound. UMG additionally plans to set up a studio environment in Sindelfingen, Germany, based on its Capitol Studios' Studio C, a major global reference music studio for Dolby Atmos mixing.
For the first time available natively in a non-Apple device, the native integration of Spatial Audio with Dolby Atmos from Apple Music makes music available in Dolby Atmos easily accessible for customers of Mercedes Benz and Apple Music alike. This ensures that the tracks Approved in a Mercedes Benz can be enjoyed as they are meant to be.
Cars have become one of the most frequently used music devices nowadays. While 90% of the world's population listens to music, an average person does so for 961 hours per year. Over 70% of music consumers state they listen to music mostly in a car.[2] Next to this, almost 72% of car drivers state that they cannot imagine a car ride without music, while for two out of three of the respondents, in-car sound quality is important or very important.[3]
Our collaborations with Apple Music and Universal Music Group are truly unparalleled and set a new benchmark by adding music content and platform expertise to our Dolby Atmos-capable Burmester sound system. Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz. Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers. , says Ola K llenius, Chairman of the Board of Management of Mercedes Benz Group AG.
While the Burmester Premium 3D sound system already offers a supreme listening experience, the unique Burmester High-End 4D sound system uses speaker-like resonators featuring sound massage with surround speakers integrated into the seats.
The Burmester high-end 4D sound system includes:
31 speakers, including six 3D speakers that emit their sound from above, 4 near-ear speakers in the front seats, an 18.5-liter subwoofer
8 sound transducers (two per seat)
2 amplifiers
1750 watts power
Apple Music's Spatial Audio with Dolby Atmos now available natively in vehicle for the first time Mercedes Benz drivers who are already subscribed to Apple Music will gain immediate access to an ever-growing selection of songs and albums available in Spatial Audio with Dolby Atmos[4]. The sound quality provided in Mercedes Benz vehicles makes them a natural choice as the first car manufacturer to offer Apple Music's Spatial Audio. This is corroborated by the popularity of in-car sound systems - which ranks even higher than those for stationary use: Only 12% of car drivers mentioned that the quality of a sound system at home is more important while 45% state that in the car, the quality of the sound system is more important. For 43%, both are equally important.4
Sound quality is incredibly important to Apple Music which is why we are so excited to be working with Mercedes to make Spatial Audio on Apple Music available natively in the car for the first time, said Oliver Schusser, Apple's vice president of Apple Music and Beats. Spatial Audio is revolutionizing the way artists create and fans listen to music and it's an experience that is impossible to explain in words; you have to hear it for yourself to appreciate it. Together with Mercedes, we now have even more opportunities to bring wholly immersive music to our subscribers all over the world.
Gold standard of sound - UMG artists able to approve Dolby Atmos music mixes in Mercedes Benz vehicles
As the world leader in music-based entertainment, UMG is the music company actively encouraging its artists and record labels to produce music mixed in Dolby Atmos immersive audio. As part of the agreement, Mercedes Benz will provide UMG with vehicles equipped with the Burmester high-end sound system for creative and technical assurances, with the aim for UMG to ensure
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
October 16 2022, 11:00 (PDT) Driving sound forward: Mercedes-Benz partners with Apple Music and Universal Music Group to deliver the ultimate in-car sound experience with Dolby Atmos 
