October 16 2022, 11:00 (PDT) Driving sound forward: Mercedes-Benz partners with Apple Music and Universal Music Group to deliver the ultimate in-car sound experience with Dolby Atmos
Mercedes-Benz cars become first non-Apple devices to offer Spatial Audio with Dolby Atmos from Apple Music natively in a vehicle
Gold standard of sound: World's largest music label Universal Music Group officially bases song approval process on sound quality in Mercedes Benz vehicles: approved in a Mercedes Benz
New partnership, unparalleled in the automotive industry, creates perfect harmony between hardware, sound experience, music content and streaming platform for a seamless, immersive in-car audio experience
jpg
Mercedes Dashboard
Paris/Stuttgart. Mercedes-Benz has launched a new collaboration with Apple Music and Universal Music Group (UMG) that aims to revolutionise not only how music is created, but also how it's played back and enjoyed in the car - and beyond. Understanding that many musicians and recording artists already base their approval of a new mix of a track on how it sounds when played in a car, Mercedes Benz, Apple Music and UMG have entered a new era of in-car entertainment by establishing the in-car audio experience as the benchmark for music production and playback quality.
The new collaboration builds upon the integration of Dolby Atmos immersive audio in the optional Burmester high-end 4D and 3D sound system offered in Mercedes Benz vehicles with the latest MBUX generation. According to a recent survey, a more than 76% of car drivers say that having a realistic spatial sound is either important or rather important to them.[1]
With this new audio standard, UMG are enabling their recording artists to base their song approval process on how the final mix sounds in a Mercedes Benz and introduce the seal Approved in a Mercedes Benz as a gold standard of sound. UMG additionally plans to set up a studio environment in Sindelfingen, Germany, based on its Capitol Studios' Studio C, a major global reference music studio for Dolby Atmos mixing.
For the first time available natively in a non-Apple device, the native integration of Spatial Audio with Dolby Atmos from Apple Music makes music available in Dolby Atmos easily accessible for customers of Mercedes Benz and Apple Music alike. This ensures that the tracks Approved in a Mercedes Benz can be enjoyed as they are meant to be.
Cars have become one of the most frequently used music devices nowadays. While 90% of the world's population listens to music, an average person does so for 961 hours per year. Over 70% of music consumers state they listen to music mostly in a car.[2] Next to this, almost 72% of car drivers state that they cannot imagine a car ride without music, while for two out of three of the respondents, in-car sound quality is important or very important.[3]
Our collaborations with Apple Music and Universal Music Group are truly unparalleled and set a new benchmark by adding music content and platform expertise to our Dolby Atmos-capable Burmester sound system. Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz. Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers. , says Ola K llenius, Chairman of the Board of Management of Mercedes Benz Group AG.
While the Burmester Premium 3D sound system already offers a supreme listening experience, the unique Burmester High-End 4D sound system uses speaker-like resonators featuring sound massage with surround speakers integrated into the seats.
The Burmester high-end 4D sound system includes:
31 speakers, including six 3D speakers that emit their sound from above, 4 near-ear speakers in the front seats, an 18.5-liter subwoofer
8 sound transducers (two per seat)
2 amplifiers
1750 watts power
Apple Music's Spatial Audio with Dolby Atmos now available natively in vehicle for the first time Mercedes Benz drivers who are already subscribed to Apple Music will gain immediate access to an ever-growing selection of songs and albums available in Spatial Audio with Dolby Atmos[4]. The sound quality provided in Mercedes Benz vehicles makes them a natural choice as the first car manufacturer to offer Apple Music's Spatial Audio. This is corroborated by the popularity of in-car sound systems - which ranks even higher than those for stationary use: Only 12% of car drivers mentioned that the quality of a sound system at home is more important while 45% state that in the car, the quality of the sound system is more important. For 43%, both are equally important.4
Sound quality is incredibly important to Apple Music which is why we are so excited to be working with Mercedes to make Spatial Audio on Apple Music available natively in the car for the first time, said Oliver Schusser, Apple's vice president of Apple Music and Beats. Spatial Audio is revolutionizing the way artists create and fans listen to music and it's an experience that is impossible to explain in words; you have to hear it for yourself to appreciate it. Together with Mercedes, we now have even more opportunities to bring wholly immersive music to our subscribers all over the world.
Gold standard of sound - UMG artists able to approve Dolby Atmos music mixes in Mercedes Benz vehicles
As the world leader in music-based entertainment, UMG is the music company actively encouraging its artists and record labels to produce music mixed in Dolby Atmos immersive audio. As part of the agreement, Mercedes Benz will provide UMG with vehicles equipped with the Burmester high-end sound system for creative and technical assurances, with the aim for UMG to ensure
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
Back to All News
All the Truth in My Lies Coming to Netflix on August 28
Entertainment
04 June 2026
GlobalSpain
Link copied to clipboard
Download the imag...
04/06/2026
Back to All News
Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at ...
04/06/2026
Back to All News
Turn Your Living Room into a Stadium With the New FIFA World ...
04/06/2026
Keeping conversations real on LinkedIn Published on Jun 4, 2026 Categories: Product News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook ...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
October 16 2022, 11:00 (PDT) Driving sound forward: Mercedes-Benz partners with Apple Music and Universal Music Group to deliver the ultimate in-car sound experience with Dolby Atmos 
