October 16 2022, 11:00 (PDT) Driving sound forward: Mercedes-Benz partners with Apple Music and Universal Music Group to deliver the ultimate in-car sound experience with Dolby Atmos
Mercedes-Benz cars become first non-Apple devices to offer Spatial Audio with Dolby Atmos from Apple Music natively in a vehicle
Gold standard of sound: World's largest music label Universal Music Group officially bases song approval process on sound quality in Mercedes Benz vehicles: approved in a Mercedes Benz
New partnership, unparalleled in the automotive industry, creates perfect harmony between hardware, sound experience, music content and streaming platform for a seamless, immersive in-car audio experience
jpg
Mercedes Dashboard
Paris/Stuttgart. Mercedes-Benz has launched a new collaboration with Apple Music and Universal Music Group (UMG) that aims to revolutionise not only how music is created, but also how it's played back and enjoyed in the car - and beyond. Understanding that many musicians and recording artists already base their approval of a new mix of a track on how it sounds when played in a car, Mercedes Benz, Apple Music and UMG have entered a new era of in-car entertainment by establishing the in-car audio experience as the benchmark for music production and playback quality.
The new collaboration builds upon the integration of Dolby Atmos immersive audio in the optional Burmester high-end 4D and 3D sound system offered in Mercedes Benz vehicles with the latest MBUX generation. According to a recent survey, a more than 76% of car drivers say that having a realistic spatial sound is either important or rather important to them.[1]
With this new audio standard, UMG are enabling their recording artists to base their song approval process on how the final mix sounds in a Mercedes Benz and introduce the seal Approved in a Mercedes Benz as a gold standard of sound. UMG additionally plans to set up a studio environment in Sindelfingen, Germany, based on its Capitol Studios' Studio C, a major global reference music studio for Dolby Atmos mixing.
For the first time available natively in a non-Apple device, the native integration of Spatial Audio with Dolby Atmos from Apple Music makes music available in Dolby Atmos easily accessible for customers of Mercedes Benz and Apple Music alike. This ensures that the tracks Approved in a Mercedes Benz can be enjoyed as they are meant to be.
Cars have become one of the most frequently used music devices nowadays. While 90% of the world's population listens to music, an average person does so for 961 hours per year. Over 70% of music consumers state they listen to music mostly in a car.[2] Next to this, almost 72% of car drivers state that they cannot imagine a car ride without music, while for two out of three of the respondents, in-car sound quality is important or very important.[3]
Our collaborations with Apple Music and Universal Music Group are truly unparalleled and set a new benchmark by adding music content and platform expertise to our Dolby Atmos-capable Burmester sound system. Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz. Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers. , says Ola K llenius, Chairman of the Board of Management of Mercedes Benz Group AG.
While the Burmester Premium 3D sound system already offers a supreme listening experience, the unique Burmester High-End 4D sound system uses speaker-like resonators featuring sound massage with surround speakers integrated into the seats.
The Burmester high-end 4D sound system includes:
31 speakers, including six 3D speakers that emit their sound from above, 4 near-ear speakers in the front seats, an 18.5-liter subwoofer
8 sound transducers (two per seat)
2 amplifiers
1750 watts power
Apple Music's Spatial Audio with Dolby Atmos now available natively in vehicle for the first time Mercedes Benz drivers who are already subscribed to Apple Music will gain immediate access to an ever-growing selection of songs and albums available in Spatial Audio with Dolby Atmos[4]. The sound quality provided in Mercedes Benz vehicles makes them a natural choice as the first car manufacturer to offer Apple Music's Spatial Audio. This is corroborated by the popularity of in-car sound systems - which ranks even higher than those for stationary use: Only 12% of car drivers mentioned that the quality of a sound system at home is more important while 45% state that in the car, the quality of the sound system is more important. For 43%, both are equally important.4
Sound quality is incredibly important to Apple Music which is why we are so excited to be working with Mercedes to make Spatial Audio on Apple Music available natively in the car for the first time, said Oliver Schusser, Apple's vice president of Apple Music and Beats. Spatial Audio is revolutionizing the way artists create and fans listen to music and it's an experience that is impossible to explain in words; you have to hear it for yourself to appreciate it. Together with Mercedes, we now have even more opportunities to bring wholly immersive music to our subscribers all over the world.
Gold standard of sound - UMG artists able to approve Dolby Atmos music mixes in Mercedes Benz vehicles
As the world leader in music-based entertainment, UMG is the music company actively encouraging its artists and record labels to produce music mixed in Dolby Atmos immersive audio. As part of the agreement, Mercedes Benz will provide UMG with vehicles equipped with the Burmester high-end sound system for creative and technical assurances, with the aim for UMG to ensure
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
10/06/2026
DAZN-owned digital-media company launches three fan-first series leaning into cr...
10/06/2026
Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...
10/06/2026
An 11% decrease in number of global broadcast deals reflects the organization...
10/06/2026
The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...
10/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
10/06/2026
SES is supporting broadcast distribution of the world's biggest football tou...
10/06/2026
NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...
10/06/2026
Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...
10/06/2026
FOX One today unveiled a slate of new product features and enhancements designed to elevate the viewing experience for fans on the official streaming platform o...
10/06/2026
Primary production partners Dome Productions and Raycom Sports once again played...
10/06/2026
The Women in Sports Filmmaking Experienceship is an immersive professional devel...
10/06/2026
The league has expanded its HSAN architecture for the NBA Finals to manage more ...
10/06/2026
The inaugural MoonPay X Games League (XGL) Winter Draft will take place Wednesday, September 16, 2026 at Cosm Los Angeles from 7-9 p.m. PT. The event will strea...
10/06/2026
The University of Oklahoma (OU) Athletics Department and Learfield have announce...
10/06/2026
The Video Services Forum (VSF) has released TR-06-4 Part 8, a new specification for RIST Satellite-Hybrid: Out-of-Band Method. The specification creates a mecha...
10/06/2026
Riedel Communications provided the communications infrastructure for the 14th World Live Neurovascular Conference (WLNC) in Lisbon, supporting live medical proc...
10/06/2026
A still from The Doom Generation by Gregg Araki (Courtesy of Sundance Institute)
By Lucy Spicer
Have you checked out our Sundance Film Festival 101 list yet...
10/06/2026
Get Hands-On with Interfaces & Mic Preamp Brands
If youre after a new interface or preamp, then GearExpo UK is the place to be! Well have a whole host of au...
10/06/2026
November 13-14 2026, The Midway, San Francisco
Following their recent rebranding, MONO Music Conference (formerly Music Expo) have officially announced thei...
10/06/2026
Debut instrument free for limited time
deFORM is the debut release from newly founded developer ebbandflow, and it's being offered as a free download fo...
10/06/2026
Alone Australia Season 4: Meet the Cast
10 June, 2026
Media releases
WATCH THE TRAILER
Smash-hit survival series Alone Australia drops its highly anticipa...
10/06/2026
DEADLY THEN, DEADLY NOW, DEADLY ALWAYS: SBS & NITV IGNITE NAIDOC WEEK 2026 WITH ...
10/06/2026
Rohde & Schwarz and TRUMPF advance laser-based drone defense with THORIS LCS Rohde & Schwarz is showcasing THORIS at ILA 2026: A sovereign, end to end counter...
10/06/2026
MAHLE and Rohde & Schwarz develop application for sensor testing of modern drive...
10/06/2026
Production and Development Funding supports the creation of compelling, commercially viable, artistic and culturally relevant South African screen content. Deve...
10/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
10/06/2026
Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...
10/06/2026
Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...
10/06/2026
At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...
10/06/2026
Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...
10/06/2026
Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...
10/06/2026
The Video Services Forum (VSF) has further enhanced the Reliable Internet Streaming Transport (RIST) protocol by incorporating a new feature, RIST Satellite-Hyb...
10/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/06/2026
10 Jun 2026
VEON's Banglalink Brings Every World Cup 2026 Match to Football...
10/06/2026
Wednesday 10 June 2026
How to watch every ICC Women's T20 World Cup 2026 match live on Sky Sports
Where is the ICC Women's T20 World Cup 2026 availabl...
10/06/2026
Wednesday 10 June 2026
P RLA brings first-ever Beautifully Clean Oral Care'...
10/06/2026
Wednesday 10 June 2026
Sky reveals pulse-pounding first teaser trailer for upco...
10/06/2026
Wuppertal June 10, 2026
Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...
10/06/2026
Back to All News
Netflix Showcases New Mobile Experience, Collections and Games Vision in APAC
Product
10 June 2026
GlobalSouth KoreaJapan
Link copied to c...
10/06/2026
Back to All News
Ready to Join? The Netflix Fan Club Arrives at Cannes Lions
Business
10 June 2026
Global
Link copied to clipboard
Download all assets
N...
10/06/2026
Chemists snap together complex 3D molecules from highly reactive radicals-without losing their shape Scripps Research team develops stereoretentive radical-radi...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...
October 16 2022, 11:00 (PDT) Driving sound forward: Mercedes-Benz partners with Apple Music and Universal Music Group to deliver the ultimate in-car sound experience with Dolby Atmos 
