Prime Focus Technologies secures Four Patent for DAX with Digital Dailies

LOS ANGELES - 26 September, 2016 - Prime Focus Technologies (PFT), the technology arm of Prime Focus, the world's largest media services powerhouse, is pleased to announce that the United States Patent and Trademark Office has issued a patent expanding upon the company's existing patents for its DAX with Digital Dailies , part of PFT's DAX Production Cloud. This patent is a continuation of the original patent and applies to a broader usage of Digital Dailies and collaborative workflows.

The new patent, issued as U.S. Patent No. 13, 903,908 is for system and method for media content collaboration throughout a media production process , broadening previous patents, No. 12,976,929 received in 2015, No. 8,218,764, in 2013, and No. 7,660,416, in 2010.

Todays marketplace is growing increasingly competitive with the introduction of new technologies and the most successful businesses are those who leverage their intellectual property to give customers the assurances they are looking for when choosing technology for their business, said Patrick Macdonald-King, President, Americas, Prime Focus Technologies. Prime Focus Technologies continues to make strong investments in product research and development, with this latest patent reinforcing the importance of innovation and our ongoing commitment to build a connected enterprise with ONE software.

The industry has been using the award winning DAX Digital Asset Management software for review of dailies & cuts and document management for years. DAX with Digital Dailies has gone through a significant upgrade with some powerful additions to the software. With this upgrade and expanded functionality, it is now known as DAX Production Cloud. It allows clients to use the same system for both Dailies and Post Servicing Workflows. Now, stakeholders across the Production supply chain - On-set, editorial, VFX (pull downs), Marketing (trailers), Localization Vendors, Distribution (Screeners) - can all collaborate on the same cloud-based software.

DAX with Digital Dailies received a Primetime Emmy Engineering Award for Outstanding Achievement in Engineering Development by the Academy of Television Arts & Sciences in 2013 for its significant television industry change by distributing production dailies and cuts via a web-based, streaming approach. The Television Academy continued to praise Digital Dailies for bridging the gap to today's file-based workflows through its advanced metadata processing that enabled a clip-based paradigm.

PFT works with major M&E companies like Disney, Warner Bros., 21st Century Fox-owned Star TV, GEE, Cricket Australia, Miramax, CBS Television Studios, 20th Century Fox Television Studios, TERN International, FX Networks, Crown Media Holdings, Legendary Pictures, Starz Media, Lionsgate, A+E Networks, HBO, Mnet, CNBC Africa, SABC, IFC Films, HOOQ, Sony Music, Viacom's Voot, Showtime, BCCI, Indian Premier League, Novi Digital - Hotstar, Hearst Entertainment and The Associated Press.

LINK:	http://www.theiabm.org/news/member-news/blogart3987...
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