Sony Digital Rapids Pixel Power calrec Sony

Bringing TV to Life VIII: The innovation opportunity


An Accenture Global Video exec weighs in on the companys latest video market report


Colby RamseyPublish date:

Aug 9, 2018

In BTTL VI and VII, Accenture described how the video market is changing through digital disruption and gave practical, executable insights on how digital businesses can adapt. It introduced the S-curve framework for transformation: an approach where investments that drive growth in core revenue models also underpin future growth in new areas. It surmised that this was possible only by unlocking innovation and exploiting trapped value in your current organisation, by decoupling from legacy and taking a data-driven approach.

In this latest issue of Bringing TV to Life, Accenture digs deeper into why innovation remains essential to your success, and how you can embrace creative ideas and approaches to keep it alive in your products, engineering, operating model, workforce, commercial models and ecosystems.

While broadcasters may have a digital offering, it's usually for marketing or some small ancillary revenue, with most of their technology organisation dedicated to transactional backend and automation services, according to Sef Tuma, managing director & global lead, Accenture Digital Video.

Tuma told TVBEurope that this results in a significant amount of inefficiencies in terms of how they position themselves on long term value.

Meanwhile, operators have been able to bundle product offerings into compelling consumer propositions. At the same time, they have struggled to link product innovation to broader commercial innovation or to advanced marketing / service capabilities that can influence product loyalty and customer lifetime value.

Platform companies on the other hand are demonstrating extremely strong capabilities: They can build highly innovative and capital efficient platforms that allow them to quickly respond to market demands, while continuously adding value through a strong focus on data-driven capabilities, Tuma added. At the same time their ability to operate efficiently and at scale in a broader ecosystem where partner businesses have varying levels of technical maturity, is more difficult, and requires a lot of effort on their part.

The report discusses how companies can start changing the way they invest and operate to continue to enable their core business, while simultaneously driving capital efficiencies through strategic investments that give them the flexibility to pivot to new business models.

Sef Tuma, Accenture Global Video

They must understand that there will always be a concern around cannibalising the business, and a pressure that they are potentially taking away resources or investments from the revenue channel that makes the most money at a particular time, said Tuma.

Tuma went on to mention the S-Curve model, which is designed to help manage the three waves of transformation and lies behind all of the transformation ideas discussed in the paper:

1. Transform the core: investing in driving efficiencies in your core business to create room for investment elsewhere

2. Grow the core: investing in core capabilities that will unlock new growth in the existing business backed by digital capabilities, while also enabling the company to explore new opportunities in the future

3. Building the new: incubate new, disruptive ideas; the Next Big Thing on a similar foundation as the core in order to reduce the capital investment pressures on opportunistic business models

You've got to invest in your core business, and use that as a foundation for new businesses, and do that in a way that allows you to decide when would be an appropriate time to shift business models, even at the expense of your core business, Tuma explained. The path is clear but the decision for traditional companies can be scary. However, without the foundation to pivot to the new, navigating disruption will be almost impossible.

The general digitisation of customer interaction is in fact driving the innovation curve. Digital IP-based technology provides information in both directions which then allows for these touch points to be optimised.

Companies need to determine the foundational pieces that allow optimisation while bolstering their traditional business models: Invest to make those traditional business models work for as long as they can, said Tuma. Content intelligence, advertising optimisation, customer lifetime value maximisation, and strong relationships will eventually enable most traditional models, and allow them to optimise their revenues more efficiently.

Tuma went on to describe a culture shift which stems from associated technical organisational models and their funding: This area has traditionally been heavily-siloed, and has built a certain culture of cost centre, of protectionism, and potentially of lack of flexibility until business requirements are clear, he said.

While it is much easier to use digital technology to control costs and measure effectiveness, some are finding it hard to get to this level of agile transformation due to the way they have been built culturally.

It's about ambition and expectation, Tuma remarked. We built the S-Curve to soften the risk associated with the potential disruption of pivoting to newer business models and give those who are looking at the next three to five years a playbook on how to ensure they're baking sustainability into the overall business as digital disruption accelerates.

Strategy is not that interesting without execution. You must be able to take your capital investments, augment your advantages to enable growth, drive efficiencies where possible, inject new capabilities to compliment your existing skills, and allow yourself the flexibility to use multiple monetisation models while creating free cash flow.

I think this is a challenge that's goin
See more stories from tvb

Most recent headlines



ZAYAN BAYAR BIL KEPERLUAN PEMINAT Date Released:19 Apr 2019 Share Tweet Masalah pembayaran bil memberi tekanan dan membebankan anda? Sertai ZAYAN BAYAR u...



Even though Internet Protocol (IP)-based systems are still in a phase where standards need to evolve and necessary features need to be consolidated, the opportu...


Interra Systems Expands Dolby Partnership, Adding Support for Dolby Vision to BATON QC Platform

BCA Events 2012. Events 2013. BCA Events 2013 Interra Systems Expands D...


Friday Tips: The Center Stage Reverb

If you've ever played a large venue like a sports arena, you know that reverb is a completely different animal than what the audience hears. You hear your i...


NFVF Cycle 1 Funding Applications is Open

19 April, 2019 - 08:03 The National Film and Video Foundation, an agency of the Department of Arts and Culture is pleased to announce that the call for Cycl...


Hellocomputer signs as Agency on Record' for A+E Networks Africa

19 April, 2019 - 08:03 Hellocomputer Johannesburg has successfully pitched for and signed as the agency on record for A E Networks Africa, the global media ...


Adlib adds sonic magic to O2 Academy Glasgow with Academy Music Group

Adlib adds sonic magic to O2 Academy Glasgow with Academy Music Group posted: 19/04/2019 Adlib's installation team has delivered another excellent tou...


4Wall Invests in Kinesys

4Wall Invests in Kinesys posted: 19/04/2019 Leading North American Lighting and Video rental specialist 4Wall Entertainment has invested in new Kinesys au...


Complete workflow solutions from Datavideo at NAB 2019

Complete workflow solutions from Datavideo at NAB 2019 posted: 19/04/2019 The HS-3200: This feature rich machine has 12 inputs who are all accepting a mix...


Super Rugby highlights: Sunwolves 23-29 Hurricanes

NOTE: Additional reporting by AFP, Super Rugby Highlights appear courtesy of SANZAAR. New Zealand's Hurricanes recovered their puff after a shaky start Fri...


Philippines Easter: Devotees nailed to crosses, submit to flogging [pictures]

Please note that this article contains graphic images which might upset sensitive viewers. Eight men and a woman were nailed to crosses while hundreds of baref...


Fox Orders Another Season of Last Man Standing'

Photo courtesy of ABC Fox has renewed the comedy Last Man Standing for 2019-2020. Tim Allen stars in the show. Next season will be Last Man's second on Fox...


Fox Cancels Comedy Rel,' Drama The Gifted'

Fox has canceled the first-year comedy Rel and the sophomore drama The Gifted. Rel debuted Sept. 30, a multi-camera comedy from 20th Century Fox Television. It ...


Season Two of Strange Angel' on CBS All Access June 13

Drama Strange Angel debuts season two on CBS All Access June 13. The period drama centers on Jack Parsons, who straddled the worlds of science and the occult, p...


Premier League: Results, fixtures and EPL latest log 20 April 2019

EPL Fixtures on 20 April *All times SAST Manchester City vs Tottenham 13:30 Manchester City and Tottenham contest a repeat of their midweek Champions League...


Weather forecast, alerts and UVB index for all South African provinces, 19 April 2019

Weather data provided by the South African Weather Service. For a detailed forec...






VIZ ORIGINALS TO HOST PORTFOLIO REVIEWS AT LEADING 2019 POP CULTURE CONVENTIONS Opportunity For Artists And Writers To Show Their Works To The Team Behind VIZ&...


SMPTE Announces 2014 Honorees and Award Winners

SMPTE Announces 2014 Honorees and Award Winners Annual SMPTE Honors & Awards Ceremony Highlights Vision, Ingenuity, Perseverance, and Dedication to Motion Pi...


InfoComm 2019

InfoComm 2019June 12-14, 2019 Orlando, Florida USA BOOTH: 4029 About ApantacApantac LLC is a leading designer and developer of high quality, cost effective ima...


First edition of the Shah Marai Award, launched by AFP, won by Farshad Usyan

This award, entitled My Afghanistan, was launched in honour of Shah Marai, chief photographer of Agence France-Presses Kabul bureau killed in a suicide attack o...


Jose Andino Joins CBS News as Senior Vice President, Human Resources

Apr 18 2019 NEW YORK, N.Y. - April 18, 2019 - Jose Andino has been named to the newly created role of Senior Vice President, Human Resources, CBS News, it was...


KDDI to Offer "Travel Data eSIM powered by GigSky" Japan's First eSIM Service for Dual SIM iPhones



Harris Corporation Showcases Commitment to Education and Innovation During STEM Day and Technology Day at the Capitol

Harris Corporation (NYSE:HRS), the largest aerospace and defense company headqua...


Philip Lima Named Assistant Chair of Berklees Voice Department

Berklee has named Philip Lima as assistant chair of the Voice Department. Lima is a baritone vocalist who has garnered critical acclaim for his performances on ...


Digital Nirvana - Russell Wise, NAB 2019 Interview

Russell Wise, Senior Vice President, Sales & Marketing at Digital Nirvana, in this interview to Larry Jordan of Digital Production Buzz from their booth on the ...


Around the Biz 4/18/19: While AAF Files for Chapter 7 Bankruptcy, NFL TV Packages Please Network Execs

Around the Biz 4/18/19: While AAF Files for Chapter 7 Bankruptcy, NFL TV Package...


NAB 2019 Reflections: Adorama's John Kaloukian and Chris Dunne Emphasize a Client-Centric Approach

NAB 2019 Reflections: Adorama's John Kaloukian and Chris Dunne Emphasize a C...


LaLiga Ramps Up Broadcast of El Gran Derbi With 4K HDR to Boost Fan Viewing Experience

LaLiga ramps up broadcast of El Gran Derbi with 4K HDR to boost fan viewing expe...


NAB 2019 Reflections: CenturyLink's Derek Anderson on Expanding Cloud-Based Media and Services

NAB 2019 Reflections: CenturyLink's Derek Anderson on Expanding Cloud-Based ...


NAB 2019 in Review: Check Out All of SVG's Video Interviews From Vegas

NAB 2019 in Review: Check Out All of SVGs Video Interviews From Vegas By SVG Staff Thursday, April 18, 2019 - 1:30 pm Print This Story With NAB 2019 now f...


Grass Valley Underlines Position as the Frontrunner in Innovation with Award Wins at NAB Show 2019

Grass Valley Underlines Position as the Frontrunner in Innovation with Award Win...


Fujifilm announces firmware updates for FUJIFILM X-T30

Fujifilm announces firmware updates for FUJIFILM X-T30 Improved operability of the Q (quick menu) button 18.04.2019 FUJIFILM Corporation (President: Kenji S...


How to Win on YouTube in 2019

Did you know that we love data? We also really love the creative community. That's why we're nerding out about our new report, the State of YouTube 2019...


5 Podcasts Sobre Bienestar para Inspirar la Mejor Versin de T Mismo

Sentirte bien no siempre es f cil. El estr s puede golpearte desde cualquier ngulo: el trabajo, una relaci n, o simple ansiedad existencial. Pero un amable rec...


Welcome Home

August 1, 2018 12:00 am CET ....The worlds 2nd Panther Dolly has found its way back home to Panther. Originally the dolly was sold to the company Eberle &...


Panther Dolly #1.500

September 9, 2018 12:00 am CET We are happy to announce that the Panther Dolly number 1.500 has left our production halls. A proven system for 35 years that ...


S-Type in action at ARRI..S-Type Einsatz bei ARRI

CET ....For ARRIs new Alexa Mini LF Showreel they used the Panther S-Type Dolly. The cameraman Tom F hrmann, as well as the Key Grip Andi Fischer enjoyed work...


Celebrating 35 Years of Panther

February 27, 2018 12:00 am CET What began in a small garage in Munich, quickly became a worldwide known company. Erich Fitz (founder of Panther) realizes in ...


Astro Vaanavil Short Film Contest Is Open For Entry Now

Astro Vaanavil Short Film Contest Is Open For Entry Now Date Released:18 Apr 2019 Share Tweet ...


The Astro Masters 2019 is back with finals in Taiwan. Win Prizes ...

The Astro Masters 2019 is back with finals in Taiwan. Win Prizes worth over RM600,000, including a Mazda CX-9 Date Released:18 Apr 2019 Share Tweet Golfe...


Cape Town student, 17, opens The Dream Lab with the support of Facebook

Nadine Maselle is taking action at her alma mater where, through her hard work and the support of the Facebook Community leadership program, she is helping to e...


Everything you need to know about the Chiefs vs Lions

The Lions are set to take on the Chiefs at FMG Stadium in Waikato on Friday in another thrilling Super Rugby match over the Easter weekend. Chiefs team and in...


DiGiCo In Demand On Def Leppard World Tour

It has been 40 years since British rockers, Def Leppard, released their debut EP and what a journey they have been on since. More than 100 million record sale...


CBS News Correspondent DeMarco Morgan to Anchor at KCBS

DeMarco Morgan DeMarco Morgan, CBS News correspondent, has been named co-anchor of KCBS Los Angeles' 4:30-7 a.m. and 11 a.m. newscasts. Morgan has been a C...


TCA Summer Press Tour Starts July 23

The Television Critics Association (TCA) has set its summer Press Tour schedule. The tour begins July 23 and ends Aug. 8. July 23-28 will be CTAM, short for Ca...


Queen of the South' Back on USA June 6

(Photo by: Felicia Graham/USA Network) Season four of Queen of the South begins on USA Network June 6. Alice Braga stars in the series, about Teresa Mendoza, w...


Kevin Hunter Out as Executive Producer of Wendy Williams

In light of his divorce from Wendy Williams, Kevin Hunter is exiting as executive producer of her eponymous daytime talker, The Wendy Williams Show. He had been...