Sony Digital Rapids Pixel Power calrec Sony

Bringing TV to Life VIII: The innovation opportunity

10/08/2018

An Accenture Global Video exec weighs in on the companys latest video market report

Author:

Colby RamseyPublish date:

Aug 9, 2018

In BTTL VI and VII, Accenture described how the video market is changing through digital disruption and gave practical, executable insights on how digital businesses can adapt. It introduced the S-curve framework for transformation: an approach where investments that drive growth in core revenue models also underpin future growth in new areas. It surmised that this was possible only by unlocking innovation and exploiting trapped value in your current organisation, by decoupling from legacy and taking a data-driven approach.

In this latest issue of Bringing TV to Life, Accenture digs deeper into why innovation remains essential to your success, and how you can embrace creative ideas and approaches to keep it alive in your products, engineering, operating model, workforce, commercial models and ecosystems.

While broadcasters may have a digital offering, it's usually for marketing or some small ancillary revenue, with most of their technology organisation dedicated to transactional backend and automation services, according to Sef Tuma, managing director & global lead, Accenture Digital Video.

Tuma told TVBEurope that this results in a significant amount of inefficiencies in terms of how they position themselves on long term value.

Meanwhile, operators have been able to bundle product offerings into compelling consumer propositions. At the same time, they have struggled to link product innovation to broader commercial innovation or to advanced marketing / service capabilities that can influence product loyalty and customer lifetime value.

Platform companies on the other hand are demonstrating extremely strong capabilities: They can build highly innovative and capital efficient platforms that allow them to quickly respond to market demands, while continuously adding value through a strong focus on data-driven capabilities, Tuma added. At the same time their ability to operate efficiently and at scale in a broader ecosystem where partner businesses have varying levels of technical maturity, is more difficult, and requires a lot of effort on their part.

The report discusses how companies can start changing the way they invest and operate to continue to enable their core business, while simultaneously driving capital efficiencies through strategic investments that give them the flexibility to pivot to new business models.

Sef Tuma, Accenture Global Video

They must understand that there will always be a concern around cannibalising the business, and a pressure that they are potentially taking away resources or investments from the revenue channel that makes the most money at a particular time, said Tuma.

Tuma went on to mention the S-Curve model, which is designed to help manage the three waves of transformation and lies behind all of the transformation ideas discussed in the paper:

1. Transform the core: investing in driving efficiencies in your core business to create room for investment elsewhere

2. Grow the core: investing in core capabilities that will unlock new growth in the existing business backed by digital capabilities, while also enabling the company to explore new opportunities in the future

3. Building the new: incubate new, disruptive ideas; the Next Big Thing on a similar foundation as the core in order to reduce the capital investment pressures on opportunistic business models

You've got to invest in your core business, and use that as a foundation for new businesses, and do that in a way that allows you to decide when would be an appropriate time to shift business models, even at the expense of your core business, Tuma explained. The path is clear but the decision for traditional companies can be scary. However, without the foundation to pivot to the new, navigating disruption will be almost impossible.

The general digitisation of customer interaction is in fact driving the innovation curve. Digital IP-based technology provides information in both directions which then allows for these touch points to be optimised.

Companies need to determine the foundational pieces that allow optimisation while bolstering their traditional business models: Invest to make those traditional business models work for as long as they can, said Tuma. Content intelligence, advertising optimisation, customer lifetime value maximisation, and strong relationships will eventually enable most traditional models, and allow them to optimise their revenues more efficiently.

Tuma went on to describe a culture shift which stems from associated technical organisational models and their funding: This area has traditionally been heavily-siloed, and has built a certain culture of cost centre, of protectionism, and potentially of lack of flexibility until business requirements are clear, he said.

While it is much easier to use digital technology to control costs and measure effectiveness, some are finding it hard to get to this level of agile transformation due to the way they have been built culturally.

It's about ambition and expectation, Tuma remarked. We built the S-Curve to soften the risk associated with the potential disruption of pivoting to newer business models and give those who are looking at the next three to five years a playbook on how to ensure they're baking sustainability into the overall business as digital disruption accelerates.

Strategy is not that interesting without execution. You must be able to take your capital investments, augment your advantages to enable growth, drive efficiencies where possible, inject new capabilities to compliment your existing skills, and allow yourself the flexibility to use multiple monetisation models while creating free cash flow.

I think this is a challenge that's goin
LINK: https://www.tvbeurope.com/features/bringing-tv-to-life-viii-the-innova...
See more stories from tvb

Most recent headlines

15/12/2018

Celebramos el Crecimiento y la Evolucin del Sonido del Trap con Trapperz

El trap desaf a cualquier definici n. Este g nero, que tiene sus ra ces en el hip-hop, se origin en las calles de Atlanta con pioneros como Jeezy y T.I. Desde ...

15/12/2018

Toasting Spotify Wrapped 2018 at Our Influencer Lunch

What's on your 2018 Spotify Wrapped? Our most recent campaign has been the talk of the town since we launched last week, and the celebrations don't stop...

15/12/2018

How to Set Up Spotify on Your Amazon Alexa-Enabled Device

So you just unwrapped an Amazon Alexa, Echo, or Echo Dot-maybe someone who really gets you gifted one, or perhaps the holidays inspired you to treat yo' sel...

15/12/2018

How to Set Up Spotify on Your Google Home Mini

Voice-activated speakers are some of the hottest gifts this holiday season, and the Google Home, Hub, Max, and Mini are no exceptions. If you just unwrapped one...

15/12/2018

Toshiba Publishes English Edition of CSR Report 2018

TOKYO--Toshiba Corporation (Tokyo: 6502) today announced that the English edition of the Toshiba Group Corporate Social Responsibility Report 2018 (hereinafter ...

15/12/2018

Toshiba Group Celebrates CSR Month

Toshiba is celebrating December as its annual CSR Month. Building on the aims of International Volunteer Day, a UN-designated event held on December 5, Toshiba ...

15/12/2018

Joe Commare, ESPN's First Director of Remote Ops, Passes Away at 84 Following Short Illness

Joe Commare, ESPN's First Director of Remote Ops, Passes Away at 84 Followin...

15/12/2018

Ninja To Live Commentate Thursday Night Football Tonight on Twitch

Ninja To Live Commentate Thursday Night Football Tonight on Twitch By SVG Staff Thursday, December 13, 2018 - 1:00 pm Print This Story Story Highlights T...

15/12/2018

SVG Summit Draws Record Crowd, Spotlights Top Tech Trends in Sports Production

SVG Summit Draws Record Crowd, Spotlights Top Tech Trends in Sports Production The 13th-annual Summit drew 1400+ sports-production pros By Jason Dachman, Chie...

15/12/2018

The SVG Podcast: NBC Sports Chairman Mark Lazarus (Plus a SVG Summit Recap)

The SVG Podcast: NBC Sports Chairman Mark Lazarus (Plus a SVG Summit Recap) A look back on the year that was a look ahead to the future of the industry (especia...

15/12/2018

Behind the Mic: ESPN Reups Jessica Mendoza for Sunday Night Baseball Telecasts; Jason Reid Extends With The Undefeated

Behind the Mic: ESPN Reups Jessica Mendoza for Sunday Night Baseball Telecasts...

15/12/2018

SVG On Demand: Quantum's Jamie Lerner and Eric Bassier Discuss Future of Storage Technology for M&E

SVG On Demand: Quantum's Jamie Lerner and Eric Bassier Discuss Future of Sto...

15/12/2018

8K Buzz Becomes Reality in Japan; Inter BEE 2018 Highlights 12Gbps, VR and Next-Gen Replay

8K Buzz Becomes Reality in Japan; Inter BEE 2018 Highlights 12Gbps, VR and Next-...

15/12/2018

SVG Summit 2018: What's Next in Sports Tech - 5G, AR, HDR, POV Cams, and At-Home Production

SVG Summit 2018: What's Next in Sports Tech - 5G, AR, HDR, POV Cams, and At-...

15/12/2018

Comcast Technology Solutions Delivers Comcast Innovations to Sports Industry

Comcast Technology Solutions Delivers Comcast Innovations to Sports Industry By SVG Staff Friday, December 14, 2018 - 1:45 pm Print This Story Story Highl...

15/12/2018

13th Annual South African Film and Television Awards (SAFTAs) call for Discretionary Award Nominations

13th Annual South African Film and Television Awards (SAFTAs) call for Discretio...

15/12/2018

VEON HOLDINGS B.V. AND VIP FINANCE IRELAND DAC ANNOUNCE ADJOURNMENT OF MEETINGS

Amsterdam, Netherlands, 14 December 2018 - VEON Holdings B.V. (the Company ), a wholly-owned subsidiary of VEON Ltd. ( VEON ), and VIP Finance Ireland DAC (in ...

15/12/2018

Ridiculously Fast New Processor for Autonomous Machines, Tasty Kebabs Bring Crowd to NVIDIA HQ

AI robots. Chicken kebabs. Ridiculously fast technology. Ah, the good things in ...

15/12/2018

CBS Announces Recipients of $20 Million Grant to Support Eliminating Sexual Harassment in the Workplace

Dec 14 2018 NEW YORK - Dec. 14, 2018 - CBS Corporation (NYSE: CBS.A and CBS) a...

14/12/2018

VANDA, the first virtual assistant in Hungary, has started to work at Telekom

VANDA, the first virtual assistant in Hungary, has started to work at Telekom Budapest, December 11, 2018 11:00 This summer Telekom's customer service r...

14/12/2018

SBS and DFAT multicultural Australia roundtable

SBS and DFAT multicultural Australia roundtable 14 December 2018 Media release On 23 November 2018, SBS and the Department of Foreign Affairs and Trade par...

14/12/2018

Tonight recommissioned as it celebrates 20 years on air

Published: Fri 14 Dec 2018 Tonight recommissioned as it celebrates 20 years on air Shiver, the award-winning ITV Studios label, has been recommissioned to pro...

14/12/2018

Broadcasters publish joint guidance note on Ofcom out-of-London definitions

Published: Fri 14 Dec 2018 Broadcasters publish joint guidance note on Ofcom out-of-London definitions The UK's PSBs (BBC, ITV, Channel 4 and Channel 5) h...

14/12/2018

IVP Concludes Successful Year Announces 15 New Investments

Menlo Park, CA - December 13, 2018 - During 2018, IVP made 15 new investments and announced four significant M&A transactions. Highlights include the acquisiti...

14/12/2018

Half of homes could boost their broadband

Half of homes could boost their broadband Add to Your Pages 14 December 2018 Millions could get faster internet today without paying more, research re...

14/12/2018

KAYA SCODELARIO TO STAR IN NETFLIX ICE-SKATING DRAMA SERIES SPINNING OUT

We kindly ask that you link to www.netflix.com/spinningout in your coverage Kaya Scodelario will skate into the lead role on Spinning Out, a new edgy drama se...

14/12/2018

NETFLIX PICKS UP BONDING FROM RIGHTOR DOYLE

-- Zoe Levin and Brendan Scannell to star -- Bonding centers on the relationship between former high-school BFFs, Pete, a recently out gay man, and Tiff, a gra...

14/12/2018

Powerball and Powerball Plus results Friday, 14 December 2018

It's Friday night and that can only mean one thing; cash dollar bills (not really) are ready to be won in the Powerball draw. Powerball and Powerball Plus ...

14/12/2018

Gauteng Weather: Severe thunderstorms and hail observed over Johannesburg

Every day is an adventure when it comes to Gauteng weather. From flash flood predictions to a heatwave and stage one water restrictions, and now thunderstorms a...

14/12/2018

Mourinho insists that Manchester United are not built in his image [video]

Manchester United manager Jose Mourinho has insisted that the team under his command are not built in his image. Mourinho responded to the notion that Liverpoo...

14/12/2018

Watch: 7de Laan, latest episode Friday, 14 December [video]

If you are keen on keeping up with all the fever-pitch drama at Hillside, you have come to the right place. A warning though - there are 7de Laan spoilers ahead...

14/12/2018

Watch: Latest Skeem Saam episode for Friday, 14 December [video]

Couldn't you catch the latest episode of Skeem Saam? Don't worry, we've got you covered. On tonight's episode: Mary throws an atomic bombshell ...

14/12/2018

Watch: Generations The Legacy latest episode Friday, 14 December [video]

On tonight's episode: Smanga hides his worry when he hears what his brother's intentions are. Lesedi finds out Mpho is back in town. Tau runs into an ol...

14/12/2018

Christmas Message from the CEO

Dear Customers, Vendors, Partners and Friends I trust like Techtel, you have all enjoyed a successful 2018 and are looking forward to creating more impact in 2...

14/12/2018

Third and final season of 4 Blocks ordered

Third and final season of 4 Blocks ordered Friday, December 14, 2018 Share: Facebook Tweeter Email Download: Download PDF The third season of the incre...

14/12/2018

Friday Tip: Better Vocals with Phrase-by-Phrase Normalization

Unless you have exceptional vocal control, some vocal or narration phrases will likely be softer than others-not intentionally due to natural dynamics, but as a...

14/12/2018

IMT Vislink's Video Technology Powers Vicareo RefCam at Nationally Televised NCAA College Football Games

IMT Vislinks Video Technology Powers Vicareo RefCam at Nationally Televised NCA...

14/12/2018

Primetime Ratings: Fox Wins With Chargers-Chiefs

(Photo by Peter Aiken/Getty Images) Fox won big in Thursday prime ratings thanks to Thursday Night Football, Chargers versus Chiefs leading to a 3.3 in viewers...

14/12/2018

Ruptly Relies on Riedel's MediorNet and Artist on Board of new OB and DSNG Vehicles

Ruptly Relies on Riedels MediorNet and Artist on Board of new OB and DSNG Vehicl...

14/12/2018

Esports Arena Las Vegas Sounds Off With Lawo

Esports Arena Las Vegas Sounds Off With Lawo posted: 14/12/2018 About Lawo Lawo designs and manufactures pioneering network, control, audio and video tec...

14/12/2018

Leading Japanese video transmission company picks Nevion Virtuoso for 4K UHD broadcast contribution

Nevion, award-winning provider of virtualized media production solutions, today ...

14/12/2018

Marshall Electronics Compact Broadcast POV Cameras Bring Viewers Up Close and Personal to University of Florida Sports Telecasts

As the remote broadcast coordinator at the University of Florida (UF), Kyle Monr...

14/12/2018

RCF Group Announces the Acquisition of DPA Microphones

RCF Group, one of the fastest growing organizations in the Pro Audio market, today announced the signing of a definitive agreement for the acquisition of DPA Mi...

14/12/2018

Insight TV Rolls Out 4K UHD Channel in China with Shanghai Oriental Pearl Launch

Insight TV one of the world's largest UHD broadcasters and producer of native UHD HDR content covering action sports, entertainment, and lifestyle, has anno...

14/12/2018

FRIEND MTS APPOINTS BRAD PAROBEK AS SENIOR VICE PRESIDENT SALES AMERICAS

The Emmy Award winning content and revenue protection specialist, Friend MTS has appointed Brad Parobek as its new Senior Vice President (SVP) Sales Americas. T...

14/12/2018

The Switch and Eutelsat Partner to Deliver Global Satellite and Fiber Occasional Use Network

The Switch and Eutelsat (Euronext Paris: ETL) are joining forces to provide a n...

14/12/2018

IMT Vislink Video Technology Powers Vicareo RefCam at Nationally Televised NCAA College Football Games

ideo transmission technology supplied by xG Technology, Inc.'s (Nasdaq: XGTI...

14/12/2018

Canare Unveils New Micro BNC Connectors

Canare, a world leader in developing, manufacturing, and supplying audio and video cables, connectors, patchbays and fiber-optic products for the broadcast indu...

14/12/2018

SX Pro Invests in PMC QB1 XBD-A Main Monitors

UK pro audio dealer SX Pro has installed PMC's flagship QB1 XBD-A main monitors in its new, purpose built demo facility so that customers can try them in co...

14/12/2018

Viaccess-Orca Selected by Guigo TV in Brazil to Power Its Live OTT Service

Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced today that Brazil s Guigo TV is l...