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VICE UK and Panasonic LUMIX Launch Emerging Filmmaker Initiative VICE Film School


13th March 2018: London, UK VICE UK, the youth media brand, and Panasonic Lumix, a

global leader in consumer electronics, have partnered to launch VICE Film School', a UK-wide multimedia platform and talent programme dedicated to championing emerging documentary filmmakers. The new initiative seeks to discover original, exciting voices, and provide a launch pad for the next generation of world-class creators in need of industry support.

VICE and Panasonic - in a collaboration overseen by Vizeum and The StoryLab today launch , a new stand-alone platform and the digital hub from which VICE Film School' will provide ongoing advice, behind-the-scenes insight and how-to tips and tricks for every stage of the filmmaking process - all geared towards guiding and nurturing future documentary filmmakers.

How do you shoot a documentary in the midst of a chaotic street riot? How do you deliver a composed piece-to-camera while isolated on a snowy mountainside? Drawing from unique first hand experiences, original video strands and editorial content, VICE Film School' will go behind the scenes and get under the bonnet of some of VICE UK's most successful films, alongside sharing practical advice and first-hand perspectives from entry-level researchers to executive producers. The site will additionally include access to the Panasonic Lumix Kit Room', a dedicated space designed to teach the nuts and bolts of shooting a documentary using a LUMIX GH5 camera and portfolio of lenses.

Supporting the platform's launch, VICE and Panasonic's Lumix will be inviting the UK public to apply for VICE Film School's' talent programme, WonderVisions Workshop': a new scheme calling for short film pitch submissions from aspiring factual filmmakers. A panel of VICE Film School' judges, including VICE editorial staff, will then award one budding filmmaker the opportunity to create their first film, with the support and mentorship of established filmmakers, producers and editors and a production budget of up to 15,000.

VICE Film School' will also award four commended entrants a full Lumix G camera package, including everything they need to start shooting their own films. Alongside the kit, these aspiring filmmakers will be invited to a one-day workshop at VICE covering how to use the equipment and a rundown of how to get their ideas off the ground.

Adam Bracegirdle, Creative Director for VICE UK and Director of WonderVisions adds:

VICE is one of the last bastions of authentic storytelling in the digital medium, and in the eyes of young people, we're leading the evolution of the documentary format. That's why we're thrilled to be partnering with Panasonic Lumix, makers of the next generation of camera technology, to educate and recruit the UK's next bright talents in factual film.

Working with a collection of VICE's best filmmakers and talent, VICE Film School reinforces our dedication to vital storytelling and supporting the creators who will push boundaries and break new ground in documentary filmmaking."

Gaele Lalahy, Head of Brand Communications, Panasonic UK said; As part of Panasonic Lumix' ambition to tackle the prosumer end of the market, we are proud to be partnering with VICE to launch their first online film school. By using VICE as the creative and media platform, our aim is to propel the Lumix brand to the centre of our core audience as the most credible kit choice for pro documentary production use.

VICE and Panasonic Lumix have established themselves as leaders in their respective fields. Over the past decade, VICE UK has been a unique voice in factual filmmaking, exploring the nuances of British subcultures through its flagship documentary strand, Rule Britannia as well as investigations into powerful UK issues ranging from the rise in acid attacks to London's chemsex epidemic. Likewise, Panasonic encourages their consumers to push the boundaries of what can be achieved through their innovative camera equipment, as recently demonstrated in their Go Higher' campaign which included following Yasunaga Ogita - a polar explorer who uses the Lumix GH5 to record his solo, unaided treks to the North Pole. The new initiative furthers the two brands ongoing commitment to bringing new talented voices to the forefront.

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For information on how to apply for the WonderVisions Workshop, head here:

About VICE Media

VICE is the world's preeminent youth media company and content creation studio. Launched

in 1994, VICE now operates in over 30 countries and distributes its programming to viewers

across digital, linear, mobile, film and socials. VICE includes an international network of

digital channels; a weekly and daily news programming partnership with HBO; a television

and feature film production studio; a magazine; a record label; an in-house creative services

agency; and an international TV network, VICELAND.

VICE s award-winning programming has been recognized by the Academy of Television Arts

& Sciences, Peabody Awards, Sundance Film Festival, PEN Center, Cannes Lions,

Frontline Club, Knight Foundation, American Society of Magazine Editors, LA Press Club,

James Beard awards, and Webby Awards, among others.

About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics

technologies and solutions for customers in the consumer electronics, housing, automotive,

and B2B businesses. Celebrating its 100th anniversary in 2018, the company has expanded

globally and now operates 495 subsidiaries and 91 associated companies worldwide,

recording consolidated net sales of 7.343 trillion yen for the year ended March 31, 2017.

Committed to pursuing new value through innovation
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