Comscore Releases 2025 AI Intelligence Report: Establishing New Benchmarks for Generative AI Adoption and InfluenceNew Comscore analysis measures and analyzes AI usage, surfacing how the adoption of AI is changing the ways that consumers search, discover, and purchase
Reston, VA December 8, 2025 Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today released its 2025 AI Intelligence Report, delivering a comprehensive view of generative AI adoption, engagement, and influence through an independent, third-party provider. The report aims to help brands and media leaders navigate this moment of accelerated change and reveals how AI platforms such as ChatGPT, Copilot, and Gemini are fundamentally reshaping all aspects of the consumer journey.
The Comscore AI Intelligence Report provides both a high-level market view and deep segment analysis across AI tool categories, including AI Assistants, design, audio, education, and more. Comscore's analysis includes both fully AI-powered platforms and tools that incorporate AI features, offering deep visibility into how generative AI is being adopted, used, and integrated into daily life. Backed by Comscore's first-party consumer data assets, this report stands as one of the most comprehensive measurements of the GenAI ecosystem available today to empower businesses to change how they reach and interact with consumers as the opportunities unlocked by AI evolve.
AI is rapidly transforming how people research, decide, and buy, and it is reshaping how advertisers and enterprises operate in parallel, said Steve Bagdasarian, Chief Commercial Officer at Comscore. As consumers and businesses move toward an agentic future, the critical question is not whether AI will be used, but how it is being used day to day by consumers to discover new brands and make purchase decisions. Comscore's independent, third-party validation gives platforms, brands, and advertisers the real signals they need to build better products, measure impact, and understand what adoption truly looks like at scale.
Highlights from the Report:
Widespread Assistant Usage: AI assistant tools reached 36% of desktop users and 24% of mobile users in 2025, driven by tools like ChatGPT, Gemini, and Copilot.
AI in Search Is Surging: Over 30% of desktop searches on Google now surface an AI Overview, up from just 23% in April 2025.
AI Shapes Purchase Decisions: Nearly 63% of hotel bookers visited an AI platform before booking, 7% doing so within minutes of completing their transaction, indicating AI's rising role at the point of decision.
Multi-Device Growth: ChatGPT leads the AI assistant category with strong mobile and desktop engagement, illustrating how users integrate AI into multiple touchpoints.
Demographic Expansion: AI usage grew across all age brackets, with the 25 34 segment showing the highest volume increase.
Social Buzz Reaches New Highs: AI-related social media content drove over 64 million engagements in 2025, nearly doubling from 2024
Why Comscore's Data Stands Apart:
Comscore's insights are built on a person-based panel representing entities across desktop and mobile. With a proprietary methodology and category-level visibility using opt-in, privacy-compliant behavioral data and an industry-leading classification, Comscore offers trusted, third-party measurement, essential for brands and platforms looking to turn AI disruption into opportunity.
To download the report please visit https://comscore.com/AI-Intelligence-Report
About Comscore:
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industrys emerging third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit comscore.com
Media
Marie Scoutas
Comscore, Inc.
press@comscore.com
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
23/01/2026
Spotify's annual Best New Artist celebration honors the rising stars whose talent, creativity, and dedication have propelled them to the music industry'...
23/01/2026
Paramount is transforming its operations by unifying the media supply chains of their top brands into a scalable global pipeline.
This transformation enhances ...
23/01/2026
Every delay costs. When a subtitle fails QC, even the smallest issue can mean missed deadlines, extra vendor costs, or frustrated teams. The new Accurate.Video ...
23/01/2026
Friday 23 January 2026
Sky appoints Lisa Clark as Commissioning Executive for SNL UK
Lisa Clark headshot
PNG (468KB)
Lisa Clark joins Sky as Commissioning E...
23/01/2026
RT is delighted to announce that the RT and F s ireann / Screen Ireland supported short film Retirement Plan has been nominated for Best Animated Short at th...
22/01/2026
Last November, Ed Sheeran returned to his musical roots for an intimate, one-nig...
22/01/2026
Every delay costs. When a subtitle fails QC, even the smallest issue can mean missed deadlines, extra vendor costs, or frustrated teams. The new Accurate.Video ...
22/01/2026
Rohde & Schwarz, Qualcomm, and Motorola demonstrate successful 5G Broadcast comp...
22/01/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
21/01/2026
Wednesday 21 January 2026
Backing Britain on the global stage: Sky becomes an o...
21/01/2026
Fox Corporation Executives to Discuss Second Quarter Fiscal 2026 Financial Resul...
21/01/2026
Baselight v7 brings colourists and post-houses smarter mattes, faster workflows and deeper control
FilmLight, known for its detailed colour toolset and longsta...
21/01/2026
RT News is pleased to announce the appointment of Jackie Fox as its new Washington Correspondent. Jackie is a multimedia journalist with RT News and has repor...
19/01/2026
Monday 19 January 2026
Sky News reinvents News at Ten for the modern audience with The Wrap
Sky News today announces The Wrap, a bold evolution of its 10pm ou...
19/01/2026
DPA Microphones is striking a new chord in piano miking with the debut of its DPK2015 Piano Stereo Kit, an out-of-the-box, plug-and-play miking solution that ta...
19/01/2026
DPA Microphones will present its 4099 CORE Instrument Microphone and redesigned...
19/01/2026
Trianel relies on Arvato Systems for future-proof data center operations
Moving to the cloud: Arvato Systems implements extensive IT migration project
Migrat...
19/01/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
Irish Album of the Year 2025 - Shortlist Announce...
18/01/2026
January 18 2026, 21:30 (PST) Dolby Cinema Arrives in Bengaluru: Dolby Laborator...
16/01/2026
The start of a new year brings fresh possibilities. Whether you're diving in with big goals or simply setting new intentions, audiobooks can bring inspirati...
16/01/2026
In 2025 we launched the Spotify Partner Program to give creators more ways to tu...
15/01/2026
The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...
15/01/2026
The JEC Composites Innovation Awards annually honor the most innovative and ambi...
15/01/2026
X-energy Reactor Company, LLC ( X-energy ) and SGL Carbon LLC ( SGL ) have signed a 10-year framework agreement to provide graphite for the deployment of X-ener...
15/01/2026
RT is tonight announcing that Mari Hurley has decided to leave her role as RT 's Chief Financial Officer to take up a new position outside RT . Mari will r...
15/01/2026
15 Jan 2026
VEON's Kyivstar Reaches 3.0 million Customers with Starlink Dir...
15/01/2026
Views to free streaming service U grew by 15%, average monthly active users by 23% and registrations by 18%
UKTV's channels achieved record viewing share, ...
15/01/2026
Thursday 15 January 2026
Sky Sports to show Final Stage of inaugural FIFA Women's Champions Cup
Sky and FIFA have agreed an exclusive new partnership whi...
15/01/2026
Thursday 15 January 2026
The official trailer for the second season of Seth Mac...
15/01/2026
Wuppertal January 15, 2026
Riedel RefCam Takes Center Court in German Basketba...
15/01/2026
Arvato Systems Named Launch Partner for AWS European Sovereign Cloud
As a launch partner for the AWS European Sovereign Cloud, Arvato Systems enables customer...
14/01/2026
Staines-upon-Thames, UK, 13th January, 2026 ITV, one of the UKs leading broadcasters, has selected Yospace, the global leader in Dynamic Ad Insertion (DAI), to ...
14/01/2026
Steiger Media's adoption of Calrec's compact Argo M console not only makes its innovative new hybrid truck faster, more efficient, and agile, but also e...
14/01/2026
Press Release: The Boston Globe Names Cartesian a Top Place to Work in 2025
January 14, 2026
News
Cartesian - January 14, 2026 - EINPresswire.com - Sp...
14/01/2026
Comscore and Marcus Theatres Announce Five-Year Extension for Cinema ACE and Ent...
14/01/2026
Comscore and Santikos Entertainment Announce Five-Year Circuit Wide Commitment t...
14/01/2026
Wednesday 14 January 2026
Sky News announces Cathy Newman to lead flagship new political programme
Sky News today announces that award-winning journalist and ...
14/01/2026
The first stamp of An Post's 2026 Stamp Programme, marking 100 Years of Broadcasting, was unveiled at the GPO by Patrick O'Donovan TD, Minister for Cult...
14/01/2026
It's official! Beverley Callard has landed in Carrigstown. The beloved actor, known for her unforgettable roles and iconic screen presence, is joining the c...
13/01/2026
Independent media in Brazil and Colombia is facing an urgent crisis of traditional business models alongside a deteriorating security environment, according to ...
13/01/2026
Some days you want your music to reflect a specific feeling, memory, or vibe that goes beyond a single artist or genre. You want to do more than listen. You wan...
13/01/2026
Luxembourg, December 17, 2025 - SES S.A. ( SES or the Company ), a leading spa...
13/01/2026
Written and executive produced by Steve Lightfoot and Angela LaManna, produced b...
13/01/2026
New updates to Hitmaker Expansion from Celemony and Softube Edit pitch-perfect vocals with Melodyne Essential and get radio-ready guitar tones from Softube...
13/01/2026
Live broadcasts from RT 2FM Breakfast with Carl, Roz & Aisling, RT Radio 1 Tod...
Comscore Releases 2025 AI Intelligence Report: Establishing New Benchmarks for Generative AI Adoption and InfluenceNew Comscore analysis measures and analyzes AI usage, surfacing how the adoption of AI is changing the ways that consumers search, discover, and purchase 
