Grass Valley, a Belden Brand, today announced that its LiveTouch sports replay and highlights solution, and the FileFlow file exchange system, are now certified with Marquis Broadcast's Medway media and metadata automation solution. The certification enables seamless third-party integration with production systems and applications to deliver even faster workflows in mission critical live sports production environments.
As consumer demand for more, and higher quality, content increases, it is critical for broadcasters to capture, produce and deliver this to audiences anytime and anywhere. For sports, this means more live replays from more angles, as well as new services such as live streaming and VR. Added to the already high-pressure live sports production environment, operators now have to handle a higher number of feeds, which could lead to delays if the rights tools and technologies aren't in place.
Medway optimizes integration between LiveTouch and third-party production and editing tools including Avid Media Composer, NEXIS and Interplay PAM allowing production teams to maintain existing workflows, while leveraging Grass Valley's powerful, ultrafast replay and highlights capability.
As the number one player in content and media technology, Grass Valley's live production solutions, including LiveTouch, have been key components for the coverage of some of the world's major sporting events this year. This certification with Medway opens up the possibility of incorporating Grass Valley's powerful live replay and highlights capability into any existing production workflow.
Our customers wanted the option to leverage the powerful, ultra-fast performance that LiveTouch delivers, while maintaining their existing production workflows and integrations, said Matthew Zajicek director of replay, Grass Valley. By expanding the LiveTouch ecostructure, we enable them to do this without compromising on the speed that content is turned around. We looked around the market at the available technologies to meet this important need, and Medway proved to be an incredibly good fit. Our work with Marquis ensures there is no additional complexity for customers looking to integrate LiveTouch into their existing workflows; Medway does everything for them.
Cross-platform editing can now be done while incoming live feeds are being ingested, allowing replays and highlights packages from LiveTouch to be delivered even faster. Medway's bi-directional sequence level integration means files are discreet', enabling edit decision lists (EDLs) to be changed up or downstream of the third-party integration with seamless export of files between platforms. Medway automatically transcodes and re-wraps files with no delays for smooth file transfers between third-party platforms. Metadata is also critical to delivering the best angles of key moments quickly. Working in combination, FileFlow and Medway streamline metadata management, delivering seamless real time metadata integration to meet even the most demanding live production requirements.
Chris Steele, Marquis Broadcast managing director, commented: We are really pleased to see how easily the platforms integrated and the resulting performance they deliver. This integration was made easier by the fact that Marquis and Grass Valley understand each other's files and the level of similarity and standardization between our approaches. It opens up a large off-the-shelf library of integration choices for LiveTouch and Medway customers across a host of sports and live applications.
The certified integration is now available on general release. A simple upgrade enables existing LiveTouch, FileFlow and Medway customers to seamlessly retro-fit the new capability into their current systems. HDR support will be added in the coming months.
About Grass Valley
Grass Valley is focused on empowering customers to create, control and connect content wherever, however and whenever it is consumed. In this ever-changing media landscape, content remains the most important element. Many of our customers are faced with the need to create and support new workflows while continuing to operate their legacy workflows, simultaneously broadcasting through traditional channels, Over-The-Top platforms, and Video-On-Demand as well as to tablets, PCs, and mobile devices.
We provide the innovative tools and expertise to help customers improve the efficiency of their operations while telling better stories to attract and keep viewers. With Grass Valleys integrated solutions that enable flexibility, efficiency, cost-effectiveness, quality and scalability, broadcasters and content creators have what they need to sustain their businesses. Headquartered in Montreal, Grass Valley has been in the broadcast business for nearly 60 years and is part of St. Louis-based Belden Inc. For more information, visit www.belden.com.
Belden, Belden Sending All The Right Signals, and the Belden logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Grass Valley products listed above are trademarks or registered trademarks of Belden Inc., GVBB Holdings S.A.R.L. or Grass Valley Canada. Belden Inc., GVBB Holdings S.A.R.L., Grass Valley Canada and other parties may also have trademark rights in other terms used herein.
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Grass Valley, a Belden Brand, today announced that its LiveTouch sports replay and highlights solution, and the FileFlow file exchange system, are now certified with Marquis Broadcast's Medway media and metadata automation solution. The certification enables seamless third-party integration with production systems and applications to deliver even faster workflows in mission critical live sports production environments.
