IAB UK's Gold Standard certification requirements for RMNs are aligned with the media metrics in IAB Europe's Retail Media Measurement Standards. These aim to ensure the highest levels of ad quality, viewability, and fraud prevention, and provide a robust framework for consistent and trustworthy measurement within this rapidly growing sector.
Both initiatives directly address the needs of media buyers, who have been demanding comparable metrics that will equip them to effectively evaluate their retail media investments. According to IAB EU research, European Retail Media ad spend surged by 3.5 times the overall ad market in 2023 and is projected to reach 31 billion by 2028.
Following our recent appointment as an auditor for the IAB EU's Retail Media Certification programme, this new announcement means we can offer RMNs a streamlined path to adopting both IAB UK Gold Standard and IAB EU certifications, thereby delivering increased efficiencies for companies looking to meet these industry-leading standards.
Patrick Hann, Ad Tech Manager at IAB UK, said,
Retail media has become a major market within digital advertising and is on track to break the £1 billion mark in the UK this year, excluding Amazon. The fact that we're now bringing retail media into the Gold Standard for the first time further shows how the sector is maturing to embrace shared frameworks and definitions. We're very pleased to have appointed ABC as the official auditor of the retail media pillar in the Gold Standard and I'm confident that our retail media members will be in good hands throughout that process.
Simon Redlich, Chief Executive at ABC, commented,
We're thrilled to apply our expertise in the area of Retail Media and support the integration of RMNs within the respected IAB Gold Standard. Retail Media offers a host of opportunities for media buyers, and the ability to accurately compare performance across a range of networks will surely accelerate the already rapid growth of this dynamic new market.
Learn more about our Retail Media audits >>
About the IAB UK The Internet Advertising Bureau (IAB UK) is the industry body for digital advertising, committed to building a better future for digital advertising, for the benefit of everyone. We do this by bringing the industry together - with members including media owners, agencies and brands - to tackle and address vital issues, show what great advertising can do, and help businesses prepare for the future. Visit the website.
About the Gold Standard First launched in October 2017, the Gold Standard brings together industry tools and frameworks to reduce ad fraud; improve the digital advertising experience; uphold brand safety; support compliance with GDPR and e-privacy; and help reduce carbon emissions in the digital advertising supply chain. You can find out more about the Gold Standard here.
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IAB UK's Gold Standard certification requirements for RMNs are aligned with the media metrics in IAB Europe's Retail Media Measurement Standards. These aim to ensure the highest levels of ad quality, viewability, and fraud prevention, and provide a robust framework for consistent and trustworthy measurement within this rapidly growing sector.
