IAB UK's Gold Standard certification requirements for RMNs are aligned with the media metrics in IAB Europe's Retail Media Measurement Standards. These aim to ensure the highest levels of ad quality, viewability, and fraud prevention, and provide a robust framework for consistent and trustworthy measurement within this rapidly growing sector.
Both initiatives directly address the needs of media buyers, who have been demanding comparable metrics that will equip them to effectively evaluate their retail media investments. According to IAB EU research, European Retail Media ad spend surged by 3.5 times the overall ad market in 2023 and is projected to reach 31 billion by 2028.
Following our recent appointment as an auditor for the IAB EU's Retail Media Certification programme, this new announcement means we can offer RMNs a streamlined path to adopting both IAB UK Gold Standard and IAB EU certifications, thereby delivering increased efficiencies for companies looking to meet these industry-leading standards.
Patrick Hann, Ad Tech Manager at IAB UK, said,
Retail media has become a major market within digital advertising and is on track to break the £1 billion mark in the UK this year, excluding Amazon. The fact that we're now bringing retail media into the Gold Standard for the first time further shows how the sector is maturing to embrace shared frameworks and definitions. We're very pleased to have appointed ABC as the official auditor of the retail media pillar in the Gold Standard and I'm confident that our retail media members will be in good hands throughout that process.
Simon Redlich, Chief Executive at ABC, commented,
We're thrilled to apply our expertise in the area of Retail Media and support the integration of RMNs within the respected IAB Gold Standard. Retail Media offers a host of opportunities for media buyers, and the ability to accurately compare performance across a range of networks will surely accelerate the already rapid growth of this dynamic new market.
Learn more about our Retail Media audits >>
About the IAB UK The Internet Advertising Bureau (IAB UK) is the industry body for digital advertising, committed to building a better future for digital advertising, for the benefit of everyone. We do this by bringing the industry together - with members including media owners, agencies and brands - to tackle and address vital issues, show what great advertising can do, and help businesses prepare for the future. Visit the website.
About the Gold Standard First launched in October 2017, the Gold Standard brings together industry tools and frameworks to reduce ad fraud; improve the digital advertising experience; uphold brand safety; support compliance with GDPR and e-privacy; and help reduce carbon emissions in the digital advertising supply chain. You can find out more about the Gold Standard here.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
24/07/2026
Kerry and Mayo fans Up For The Match as excitement builds in Croke Park on the e...
23/07/2026
Staines-upon-Thames, UK, 23rd, JULY, 2026 - Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisem...
23/07/2026
Quickly creates reverse reverb effects
Low End Candy have recently released a new plug-in that offers a quick and simple way to create reverse reverb effect...
23/07/2026
New engines, resonators, effects & more
Expressive E's versatile soft synth has just been treated to an update that greatly expands its sonic range. Noi...
23/07/2026
SGL Carbon has further expanded its photovoltaic capacity at its Ort im Innkreis site in Austria. With the commissioning of new PV carports, the sites solar sys...
23/07/2026
Rohde & Schwarz presents new software for three-phase power analysis on MXO seri...
23/07/2026
In our latest blog, Laura Rognoni explores how the launch of Play Snooker reflects a wider shift in sports economics - from monetising peak broadcast audiences ...
23/07/2026
Download Now!
To receive a short case study showcasing Vivid Broadcast's audio setup, please enter the following details:
--
First Name* First Name ...
23/07/2026
X-Rite Pantone and Fashion Institute of Technology (FIT) Partner to Advance Digi...
23/07/2026
Thursday 23 July 2026
New Samsung Galaxy Foldable range available now to pre-order on Sky Mobile
Sky Mobile, the award-winning network voted this year by Expe...
23/07/2026
Thursday 23 July 2026
Jason Statham leads Sky Original action thriller MUTINY in explosive new trailerTurn on cookies to view this content. Go to Privacy optio...
23/07/2026
Wuppertal July 23, 2026
Riedel Implements RefCam and Easy5G for the First Time...
23/07/2026
RT Commercial has today announced Centra as the official food partner once again of The Traitors Ireland, coming to RT One and RT Player later this year.
Ce...
23/07/2026
RT Commercial today announced Honda as sponsor of Today with David McCullagh RT Radio 1, weekdays 9am 11am.
Broadcasting directly after Morning Ireland in ...
23/07/2026
RT News is pleased to announce Barry Gallagher has been assigned as the new journalist covering news from Cork, Kerry and the wider Southern region
Working al...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
A poisoned spy, a secret war, and a small English city contaminated by a deadly chemical weapon. Available on Sky Documentaries from 4 AugustWednesday 22 July 2...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
22/07/2026
RT REPORTS NET SURPLUS OF 22.5 MILLION IN 2025...
22/07/2026
In the Opinion of the Censor airs Monday 27 July at 9.35pm on RT One and RT Player
In the Opinion of the Censor looks at how films for theatrical release wer...
21/07/2026
New research involving a cross-section of Mongolias independent media landscape finds enthusiasm for AI as a tool to improve efficiency, sustainability and resi...
21/07/2026
High-end analogue channel strip boasts plug-in recall
Originally revealed as a prototype back at NAMM 2024, the Channex Studio channel strip represented a b...
21/07/2026
Relies on same DSP as plug-in range
Musik Hack's line-up has been influenced heavily by founder Stan Greene's work as a mixing engineer, and their M...
21/07/2026
Official collaboration with boutique builder Dirty Boy Pedals
Warm Audio have just announced the launch of a new guitar pedal range created in collaboration...
21/07/2026
Rohde & Schwarz showcases broad range of EMC test solutions at EMC SIPI 2026 in ...
21/07/2026
X-Rite Pantone and NIFT Partner to Build Color Management Skills for India's...
21/07/2026
Harmonics cOS Virtualized Broadband Platform and Pearl Remote OLTs Enable Flexible PON Migration, While SeaStar Optical Node Powers Cost-Effective Multi-Gigabit...
21/07/2026
160 hours of Irish storytelling for 2026
KIN and The Walsh Sisters return
RT has today unveiled its most ambitious drama slate ever, with a record-breakin...
20/07/2026
Product range now readily available in the UK
Graph Tech Guitar Labs have just announced the launch of a new UK Online Store that makes it quicker and easie...
20/07/2026
Popular headset gains active noise cancellation
The Maxwell headet was Audeze's first foray into the gaming world, and thanks to its Dolby Atmos compati...
20/07/2026
Monday 20 July 2026
Sky brings free global roaming to millions of loyal custome...
20/07/2026
Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communit...
20/07/2026
FIFA World Cup Final sets new RT Player record as the most-streamed single event in the platform's history
Over 1 million viewers watched live on RT 2 as ...
19/07/2026
Channel strip plug-in gets upgraded
Acustica Audio's vintage-inspired channel strip plug-in has just been treated to an update that expands its tonal ra...
18/07/2026
Captures nine sought-after Fender amps
IK Multimedia's latest TONEX expansion captures a selection of nine rare Brown Panel' Fender amps that were ...
18/07/2026
Latest batch ships alongside firmware update
Since being unveiled at Superbooth 2025, Frap Tools' debut polysynth has been met with widespread praise, a...
17/07/2026
Full engine access with reduced soundset
Sonuscore have steadily been introducing a selection of reduced-cost and free versions of their flagship products r...
17/07/2026
Two new special-edition models revealed
Over the past week, Arturia have launched special-edition versions of both their premium MIDI controller and stage p...
17/07/2026
Original founder now back at the helm
In a message posted on his personal social media accounts, Dirk Ulrich has announced that both Plugin Alliance and Bra...
17/07/2026
From intimate acoustic settings to large-scale festival stages, her focus has remained constant: preserving the true natural voice of the violin in every perfor...
17/07/2026
New and returning series, live festival broadcasts, powerful documentaries and major sporting moments headline RT Radio 1's summer schedule
RT Radio 1 is...
IAB UK's Gold Standard certification requirements for RMNs are aligned with the media metrics in IAB Europe's Retail Media Measurement Standards. These aim to ensure the highest levels of ad quality, viewability, and fraud prevention, and provide a robust framework for consistent and trustworthy measurement within this rapidly growing sector.
