KCET Launches Artbound, A New Innovative Transmedia Series May 7

KCET LAUNCHES ARTBOUND, A NEW INNOVATIVE TRANSMEDIA SERIES SHOWCASING THE ARTS AND CULTURE OF SOUTHERN CALIFORNIA MAY 7

Artbound features columns written by over 20 experienced Arts contributors spanning SoCals 11 counties, a host of web-original video segments and four original half-hour television episodes

Burbank, CA - May 7, 2012 - KCET, the nations largest independent television station serving Southern and Central California, announces the launch of Artbound, a transmedia cultural journalism initiative exploring Southern Californias dynamic cultural landscape. Launching May 7, 2012, the series will become an essential destination for in-depth arts analysis and commentary,

With columns penned by more than 20 experienced artistic advisors, cultural critics, curators and journalists, this unique multi-platform project offers diverse viewpoints on the artistic climate of SoCals 11 counties--identifying trends, movements and expressions in a variety of creative disciplines. A cross-section of these expert voices include, music and cultural critic Oliver Wang, artist and professor Ruben Ortiz Torres, LA Times art critic Sharon Mizota, Santa Barbara Independent arts editor Charles Donelan, host of DNA and LA Editor of DWELL magazine, Frances Anderton among many others.

These long-form, multimedia articles will be rated by readers and vetted by the Artbound editorial team; highly compelling stories will be produced in a short format video documentary and featured online. Artbounds audience will have the opportunity to share, discuss and comment on the films. Shortly thereafter, four original 30-minute TV episodes will be produced culled from the content and social activity online.

The series will also boast a number of special projects created in collaboration with artists and organizations, as well as and a line-up of cultural partnerships with institutions including BOOM magazine, 18th Street Art Center among others.

We are very excited to produce ARTBOUND for KCET and the community, and provide numerous entry points for our audience to experience the vast cultural landscape of our region. Southern California is a polyglot cultural and artistic area with international reach, says Juan Devis, KCETs Director of Production and Program Development and executive producer for the series. It takes an innovative initiative such as this one to capture the many voices and ideas that make Southern California one of the most exciting places for the arts in the world today.

Seasoned multimedia journalist, Drew Tewksbury will serve as Artbounds managing editor and producer. His diverse media background includes a stint as a live show producer for NPRs News and Notes show, a music columnist for L.A. Weeklys West Coast Sound, and senior writer/contributing editor for Flaunt Magazine.

The Artbound project is funded by the Los Angeles County Arts Commission and the Department of Cultural Affairs City Of Los Angeles. Viewers on the go can connect with Artbound on Facebook (facebook.com/KCETartbound) and Twitter (@kcetartbound).

Artbound is latest initiative in KCETs on-going dedication to showcase the Southern California Arts and culture scene, among which includes Open Call hosted by opera sensation Susanna Guzman, Live @ the Ford featuring performances from the historic Ford Theatre and Fine Cut showcasing the best in student film. In March, KCET also presented a special week of Music Makers on LA Tonight with Roy Firestone, featuring compelling interviews with music legends Burt Bacharach, Chris Botti, David Foster, Steve Tyrell and Diane Warren.

ABOUT ARTBOUND

Artbound is a Southern and Central California cultural journalism project produced by KCET dedicated to producing an online destination about the arts and culture of our region. Columns are penned by more than 20 experienced artistic advisors, cultural critics, curators and definitive tastemakers of the arts. This unique trans-media multi-platform initiative explores the arts in 11 counties using a participatory methodology in which visitor and fan engagement propel popular columns to the next platform of production; first as in depth short form video documentaries; and based on the volume and quality of user comments, a 30-minute episode for television.

ABOUT KCET

On-air, online and in the community, KCET plays a vital role in the cultural and educational enrichment of Southern and Central California. KCET offers a wide range of award-winning local programming as well as the finest public television programs from around the world. KCET currently produces the Emmy , duPont-Columbia and Peabody Award-winning SoCal Connected, a hard-hitting prime-time weekly television news program that examines the issues and people of Southern California. Throughout its 48-year history, KCET has won hundreds of major awards for its local and regional news and public affairs programming, its national drama and documentary productions, its quality educational family and childrens programs, its outreach and community services and its website, kcet.org. KCET is a donor-supported community institution. For additional information about KCET productions, web-exclusive content, programming schedules and community events, please visit kcet.org.

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