Sony Pixel Power calrec Sony

Dailymotion Launches Up to 100% Viewability Guaranteed Marketplace in Collaboration with Moat

14/10/2020

Vivendi-owned video platform Dailymotion today launched a premium video ad inventory marketplace with up to 100% viewability guaranteed in collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics.

The Dailymotion Viewability Guaranteed Marketplace Powered by Moat marks the first time Dailymotion's global network of over 7,000 premium publishers are able to offer a guarantee based on Moat-certified viewability metrics. As a recent IAB report highlighted viewability as advertisers' most important metric to measure campaign effectiveness, and therefore one of their biggest pain points, the marketplace aims to address this issue. In addition, the launch is a pivotal part of Dailymotion's efforts in providing advertisers with an end-to-end video advertising solution in a suitable environment.

Dailymotion Viewability Guaranteed Marketplace Powered by Moat provides demand partners, such as advertisers, marketers, agencies, and DSPs with:

The ability to achieve viewability scores up to 100% dependent on campaign goals, without sacrificing scale;

The availability for always-on, direct campaigns and programmatic guaranteed deals, for web, globally;

Per usual, Dailymotion's platform will allow you to access:

Quality video ad inventory from Dailymotion's global premium publisher network;

Optimized performance to ensure ads are seen by real viewers in a suitable environment;

In addition to finding viewability as advertisers' most important metric to measure campaign effectiveness, the IAB report also found that 33% of digital advertisers were not confident about current video ad KPIs. Furthermore, ads with viewability scores of 70% or higher perform better in terms of click-through rate and interaction rates. The Dailymotion Viewability Guaranteed Marketplace Powered by Moat offers advertisers promising results at a time when audience consumption continues to grow.

Viewability is no longer a nice-to-have; it's table stakes. Together with Moat, we have tackled one of advertisers' biggest concerns. At a time when every penny spent is being challenged, we can now offer the absolute assurance of delivering truly measurable results, said Bicho Bastha, Chief Revenue and Business Officer at Dailymotion. This collaboration provides our demand partners with the metrics needed to measure campaign effectiveness and inform future decisions. At the same time, it highlights the unique value our advertising solutions provide.

Across the industry, advertisers are optimizing toward consumer attention in brand-suitable environments with great user experiences, said Mark Kopera, Head of Product for Moat, Oracle Data Cloud. With that also comes an increased need to showcase campaign ROI. Through this unique opportunity with Dailymotion, we've created a product that meets industry demand and enables us to guarantee that their advertisers will garner the viewability scores needed to reach campaign KPIs.

Dailymotion Viewability Guaranteed Marketplace Powered by Moat is now available on the Dailymotion platform and can be easily activated by contacting partnerships@dailymotion.com

To learn more about Dailymotion's advertising solution, visithttps://dailymotionadvertising.com
LINK: https://press.ondailymotion.com/en/dailymotion-100-viewability-guarant...
See more stories from dailymotion

More from Dailymotion

15/03/2021

Dailymotion Awarded TAG Brand Safety Certified Seal for Setting Rigorous Standards to Protect Brands

Minimize Ad Misplacement ABC, an established auditor in the evolution of Brand...

09/12/2020

Givenchy tested Vertical Video , Dailymotion's new mobile ad format

Vivendi-owned video platform Dailymotion has added Vertical Video Ad format to its robust advertising offering. The format spans the full length of a user's...

01/12/2020

Dailymotion opens access to its premium video inventories in programmatic guaranteed to Verizon Media

Dailymotion partners with Verizon Media to provide a new programmatic guaranteed...

18/11/2020

"Contextual Targeting for the Cookie-less Future", an Adweek webinar by Dailymotion

Adam Irlando, SVP of Global Demand at Dailymotion, hosted a webinar on Adweek to...

14/10/2020

Dailymotion Launches Up to 100% Viewability Guaranteed Marketplace in Collaboration with Moat

Vivendi-owned video platform Dailymotion today launched a premium video ad inven...

08/10/2020

2020 Digital Video Grand Prix (VNUM): VerticalVue by Dailymotion wins the Vertical Format Prize

On October 7th, 2020, The VerticalVue video ad format created by Dailymotion w...

11/09/2020

Dailymotion Strengthens Sales Team; Scott Nathanson Joins as Head of Sales, North America

Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home...

01/09/2020

Dailymotion and Xiaomi Partner for a Global Content Distribution Deal

Dailymotion, a Vivendi-owned video platform, combining premium content and effective advertising solutions in a trustworthy environment, has partnered with Mi V...

07/08/2020

CignalTV Expands Its Digital Footprint with Dailymotion's Video Solutions

Dailymotion, a Vivendi-owned video platform, combining premium content and advertising solutions, today announced a partnership with Cignal TV, Inc., the Philip...

28/07/2020

Dailymotion Launches Global Paddington Bear Channel

New York, US July 28th, 2020 Today, Dailymotion, the Vivendi-owned video platform, announced the launch of its dedicated Paddington Bear global channel. Dai...

28/07/2020

Dailymotion Partners with Thailand's Amarin Group

BANGKOK, THAILAND 27th 07, 2020 Dailymotion, a Vivendi-owned video platform, combining premium content and effective advertising solutions in a brand-safe e...

16/07/2020

The Wall Street Journal publishes a detailed survey on Googles search ranking of video platforms

The Wall Street Journal has published a report on Google search ranking of video...

15/07/2020

Dailymotion Appoints Bicho Bastha as Chief Revenue and Business Officer

Dailymotion, a Vivendi-owned video platform, combining premium content and effective advertising solutions in a trustworthy environment, announced the appointme...

04/06/2020

Dailymotion joins forces with Goodeed to market and distribute its solidarity advertising format to audiences in France

Dailymotion is proud to engage its audience and brands by becoming the first adv...

02/06/2020

Yazle Media is now the exclusive ad sales partner for Dailymotion in Malaysia

Expanding its representation beyond Thailand, Yazle Media is now the exclusive ad sales partner for Dailymotion in Malaysia. As a video solutions provider, and ...

27/05/2020

Dailymotion and Huawei Video announce a global video partnership

Dailymotion, the leading video technology provider has announced a strategic partnership with Huawei Video, Huawei's Entertainment Service which delivers it...

20/05/2020

Bandwidth: Dailymotion announces the return to normal for streaming quality

PARIS, May 20, 2020 - Dailymotion made the decision to reduce the bandwidth required to broadcast videos on its platform to mitigate the risk of network saturat...

10/04/2020

Dailymotion opens advertising space to support the fight against COVID-19 free of charge

Dailymotion joins the fight against COVID-19 by opening its advertising channels...

04/04/2020

Established French publishers join Dailymotion in an effort to avoid network saturation

Paris, 2 April, 2020 - To prevent network saturation during the COVID-19 pandemi...

23/03/2020

Dailymotion scales down bandwidth

PARIS - March 20, 2020 - In an effort to support our European neighbours during these difficult times and to avoid the saturation of the networks, Dailymotion h...

12/03/2020

Dailymotion Joins Prebid.org Community to Endorse Transparency in the Ad Tech Ecosystem

NEW YORK March 11, 2020 Dailymotion, a Vivendi-owned global video platform, ...

27/02/2020

Dailymotion appoints Karine Aubry as Chief People Officer

PARIS, February 27, 2020 - Dailymotion is proud to announce the nomination of Karine Aubry to the role of Chief People Officer. She will oversee the company'...

12/02/2020

Dailymotion Rolls Out Premium CTV Inventory for Media Buyers

NEW YORK February 12, 2020 As the streaming wars continue in 2020, advertisers have a new avenue to reach core audiences with a preference for content. Dail...

05/02/2020

Dailymotion & JPIMedia announce global video technology partnership

London, UK -- February 4, 2019 -- Dailymotion, the leading video technology provider has announced a strategic partnership with JPIMedia, one of the largest nat...

30/01/2020

Dailymotion and White Ops: Keeping Video Human

By: Gr gory Jamet, global head of brand safety, Dailymotion and Michael Tiffany, president & co-founder, White Ops Video-sharing platforms like Dailymotion hav...

14/01/2020

Dailymotion Forms Strategic Partnership with EO Tech Media in Turkey

PARIS, FRANCE, January 13, 2020 Dailymotion, a leading video player technology and content discovery platform, is excited to announce a new strategic partners...

14/01/2020

Dailymotion accelerates its video solution business for publishers in Korea

Joining Hands with YTN, YonhapnewsTV and HuffPost Korea, Dailymotion Provides Its Video Solution at No Cost January 15, 2020 Dailymotion, a global video stre...

11/12/2019

Dailymotion Taps Adam Irlando to Advance its Vision for Programmatic Advertising Offerings

NEW YORK, December 11, 2019 Dailymotion, a Vivendi-owned video platform dedica...

29/10/2019

The Quint & Dailymotion Join Hands to Further Engage Indian Audiences with Video Solutions

With Aims to Increase Revenue, Both Companies Team Up to Deliver Premium Video E...

15/10/2019

Dailymotion Partners with RTK to Provide Header Bidding Capabilities to Advertisers

NEW YORK, October 15, 2019 Dailymotion, a Vivendi-owned video platform dedicat...

09/09/2019

Dailymotion Makes Global Investment in Brand Safety

NEW YORK September 09, 2019 Dailymotion, the Vivendi-owned video platform dedicated to creating a trusted home for premium video content, today announced it...

07/08/2019

Dailymotion's Premium Audience Grows 7 times in Korea In Just One Year

SEOUL, KOREA, August 1, 2019 Since Dailymotion's official launch in Korea last July, the audience has significantly increased by 7 times mainly due to the...

05/08/2019

Dailymotion Audience Grows 7 times in Korea In Just One Year

SEOUL, KOREA, July 31, 2019 Since Dailymotion's official launch in Korea last July, the audience has significantly increased by 7 times mainly due to the ...

17/05/2019

Dailymotion joins the Christchurch Call to Action

Paris, France - 16 May, 2019. Yesterday, Dailymotion's CEO Maxime Saada joined G7 government and industry leaders at the G7 Digital meeting in Paris on how...

26/04/2019

Dailymotion Renews Strategic Partnership With Union Europenne De Cyclisme

Paris, Lausanne, 8 avril 2019 For the second year straight, the Union Europ enne de Cyclisme (European Cycling Union) will use dailymotion's video player ...

11/04/2019

DAILYMOTION RENEWS STRATEGIC PARTNERSHIP WITH UNION EUROPEENNE DE CYCLISME

Paris, Lausanne, 8 avril 2019 For the second year straight, the Union Europ enne de Cyclisme (European Cycling Union) will use dailymotion's video player ...

12/03/2019

Dailymotion and NBA G League Announce Video Player Technology & Content Distribution Deal

As the primary video player technology on all NBA G League owned and operated pr...

26/01/2019

Dailymotion subject to a computer attack

Paris, January 25, 2019 - Dailymotion announces being subject to a large-scale computer attack aimed at compromising the data of its users. The attack, which w...

14/01/2019

Dailymotion & Rajshri Entertainment Come Together to Elevate the Indian Film Industry

MUMBAI, INDIA, 14th January 2019 Dailymotion, a leading video content discover...

11/01/2019

Dailymotion Strengthens Its Advertising Team With Two Strategic Hires

NEW YORK -- With strong growth forecasted for 2019, dailymotion, the leading destination for video discovery and exploration, is strengthening its global advert...

27/12/2018

Dailymotion & PDL India Join Hands to Bring the Indian Music Industry to Greater Heights

Together they aim to communicate Indian music globally MUMBAI, INDIA Dailymot...

27/12/2018

DLive Partners with Europes Largest Content Platform, Dailymotion

SEOUL, KOREA DLive, a digital OTT set-top box service provider, has partnered with Dailymotion, a leading video content discovery platform, to differentiate th...

20/12/2018

Bumerang picks dailymotion to deliver turkish content to german-speaking audiences

BERLIN | ISTANBUL The leading multi-platform network (MPN) GOVINET is announcin...

20/12/2018

Dailymotion to Launch Two Brave Bison Channels

LONDON Leading video player technology and discovery content discovery platform Dailymotion has announced the launch of two brand new channels from social vide...

12/12/2018

Dailymotion & Taihe Music Group Join Forces to Boost Chinese Music Industry

Dailymotion, a leading video player technology and content discovery platform, has announced a strategic partnership with Taihe Music Group, one of the largest ...

12/12/2018

Dailymotion Grows Syndication Partnerships with A+E Networks and New VP of Content

As part of the ongoing commitment to bring premium content to their users, daily...

12/12/2018

Dailymotion & Star Music Launches One-Stop Destination for Original Soundtracks

MANILA, PHILIPPINES Dailymotion, a leading video player technology and content discovery platform, has joined hands to partner with music label, Star Music, wh...

23/07/2018

Dailymotion Joins 2018 DeveloperWeek NYC Lineup

Ilya Pesahovsky, Director of Engineering at Dailymotion, Will Offer Insights on Management Best Practices for Tech Leaders NEW YORK, NY-June 18, 2018-Dailymo...

23/07/2018

Cryptocurrency Rewards Programme Chooses Dailymotion As It's Video Player

Air Rewards TV Will Utilize Dailymotion's Advanced Player Technology To Help Grow Its Audience Globally LONDON - June 19th, 2018 - Air Rewards TV, the gl...

23/07/2018

Global Video Platform Dailymotion Introduces New Premium Platform' Initiatives

Creating a new experience to satisfy viewers, content providers and advertisers ...