ADB gateway technology to enable Swicom to succefully deliver innovative unified approach

ADB, a leading provider of solutions and services for media and broadband convergence, has today announced that telecommunications provider Swisscom has chosen ADBs broadband gateway solution as part of a major connectivity unification strategy that will enhance its service offering for small business customers.

The innovative approach will utilize Software Defined Networking (SDN) and Network Function Virtualization (NFV) alongside a flexible ADB ST6840 Universal SMB Gateway to unify Swisscoms portfolio approach and deliver a broader range of consistent services.

Swisscom is Switzerlands leading telecoms provider and one of its foremost IT companies, delivering over 6.6 million mobile and 2.5 million fixed telephone deployments, plus 2.3 million broadband and 1.4 million TV access lines to corporate and residential customers.

Employing the ADB Epicentro broadband solution will enable Swisscom to manage its diverse set of products and services through the new single device model. Swisscom will be able to standardise its multiple customer premise equipment platform to take advantage of new SDN/NFV technologies and thus reduce capital expenditure and operating costs for its broadband business, while accelerating time-to-market for new advanced services.

The new unified gateway is suitable for multiple service offerings from entry level to high end with support for next generation access via VDSL 35b, G.fast and SFP. The unit supports multiple access technologies including ADSL, fiber, GbE, 3G/4G along with multiple voice interfaces including SIP, FXS, ISDN and DECT.

Built around ADBs Epicentro software stack, the gateway has deep support for enterprise-class services via SDN and virtualization, including Hewlett Packard Enterprises OpenNFV, OpenFlow and Open vSwitch. This will allow Swisscom to benefit from automated service activation and provisioning with self-installation by end-users. The use of SDN will also reduce operational complexity.

Jean-Daniel Steiner, Head of Tribes for Telco Cloud Public & Telco Products at Swisscom, says: Unifying the management of our customer premise equipment and moving to a single, flexible platform allows us to benefit from the implementation of SDN and NFV. This is a fundamental shift that will streamline service delivery and aid in the development of new business products. ADB has a proven and successful track record along with extensive engineering expertise, and our relationship with ADB is a vital element in the successful migration to our new platform.

Corrado Rocca, Executive Vice President Product Management and Development at ADB, notes: Swisscom is a great example of a progressive telecommunications services provider employing new technology to both reduce costs and enhance value across an increasingly interconnected set of IP powered products. Across the industry, what is today considered an internet access gateway decision is quickly evolving into a choice impacting a much wider range of services.

From broadband to TV to the Internet of Things, ADBs knowledge and years of experience working closely with telcos, pay-TV operators and, more recently, consumer electronics manufacturers, places us in a great position to help pioneers such as Swisscom successfully build next generation infrastructure.

ADBs broadband technology is built on more than 20 years of innovation. The company has deployed 100 million connected devices worldwide, including 30 million broadband gateways.

Demonstrations that highlight the newest capabilities of ADBs upgraded and new solutions, including the ADB ST6840 Universal SMB Gateway, will take place at the Broadband World Forum 2016 in London October 18-20 (Stand A75). To book an appointment at the show, please contact sales@adbglobal.com

LINK:	https://www.kitplus.com/news/ADB_gateway_technology_to_enable_Swisscom...
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