BBC ARABIC EXPANDS COVERAGE OVER NORTH AFRICA VIA YAHLIVE'S MENA BEAM

Yahlive, the UAE-based satellite broadcaster, has announced today the extension of its long-term partnership with the British Broadcasting Corporation (BBC). The new agreement expands BBC Arabic reach to Yahlive's MENA beam targeting the Arabian Maghreb viewers, reaching over 42 million viewers in North Africa from the prime orbital slot of 52.5 degrees east. The BBC will continue broadcasting content on Yahlive's East beam to 62 million viewers.

Commenting on this recent expansion, Ammar Baranbo, COO, Yahlive said: Since inception of Yahlive, the Arabian Maghreb has been a key focus for us. We are thrilled to yet again increase our channel offering, giving our Arabian Maghreb viewers even greater choice of quality content and channels. This partnership is in line with our strategy to bring relevant, most watched content to each of the culturally diverse communities under our coverage .

Yahlive is key to extending the reach of global brands to communities across the Middle East, North Africa and South West Asia. Yahlive has seen incredible success in reaching niche audiences with a viewership of over 115 million across all its coverage areas. Yahlive is also the leading satellite broadcast provider servicing more than 62 million viewers in the Farsi-speaking communities - a 100% growth in Farsi viewership over a period of two years. Yahlive beams over 260 channels in more than six languages across the Middle East, North Africa, and South West Asia.

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About Yahlive

Yahlive, headquartered in Abu Dhabi in the United Arab Emirates, is a joint venture between the world leading satellite operator SES and Yahsat, a pioneering UAE-based satellite operator wholly owned by Mubadala, one of the leading investment arms of Abu Dhabi.

Yahlive is a satellite broadcasting company dedicated to beaming an array of high quality TV channels to over 115 million culturally diverse viewers. Yahlive's KU Band beams over 260+ channels across the fast growing and dynamic markets of the Middle East, North Africa and South West Asia.

Additionally, Yahlive is the number one provider for Farsi channels in the region and provides the most sought-after content to a wide range of other communities including Middle Eastern, Kurdish, Arabian Maghreb and Afghan.

For more information, please visit yahlive.com or contact us at info@yahlive.com.

About BBC

The BBC attracts a weekly global news audience of 347 million people to its international news services including BBC World Service, BBC World News television channel and bbc.com/news. BBC World Service delivers news content around the world in 42 languages, on radio, TV and digital, reaching a weekly audience of 279 million. As part of BBC World Service, BBC Learning English teaches English to global audiences.

LINK:	http://www.yahlive.com/en/news/2019/bbc-arabic-expands-coverage-over-n...
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