AAA students claim Facebook Challenge Student Award at the 2017 Loeries

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AAA students claim Facebook Challenge Student Award at the 2017 Loeries --

Fri, 25 Aug 2017 10:34

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The Facebook Challenge, an official Loerie Award in the Student category, was won by three students from AAA School of Advertising in Cape Town. The award, which aims to celebrate the achievements of future creatives as they redefine creativity in the mobile era, was created in partnership with Facebook and The Nelson Mandela Foundation.

With students from across Africa and the Middle East briefed to address gender inequality awareness through the development of a mobile video campaign, the inaugural Facebook Challenge Loerie was won by Peni Buckton, Claudia Bester (both third year students doing a bachelor of arts in creative brand communication) and Lunje Jwambe (a second year student studying a copy writing diploma).

The winning trio created a piece of work called Everyday Armour, which is an anti- harassment couture brand that aims to make thought-provoking social commentary on the gender-based violence women face.

The quality of work we saw coming from the students was truly inspirational, says Nunu Ntshingila, regional director at Facebook Africa. There was a lot of conceptual innovation, as well as fascinating approaches to the use of technology. Many congratulations from us at Facebook to the winners for not only embracing the challenge but creating a thought-provoking and moving mobile video campaign. We look forward to our ongoing work with advertising schools, and universities, as we continue to support and invest in young and diverse creative talent.

The three students received a Bronze Loerie for their work titled Every Day Armour . Jwambe adds, It s been a real honour to win a Loerie. We really enjoyed the opportunity to think about mobile in a different and challenging way and, coupled with social consciousness, this truly made it a fascinating experience. It s been very good grounding for each of us and one that I m sure will stand us in good stead for our future careers.

Charles Maggs, head of creative faculty AAA, Cape Town, says, The project exposes students to the demands of the digital communication front line. They learn a huge amount as they work, and the thematic tie-in to social issues makes the process relevant to everyone on a personal level.

The winning campaigns will be launched on Facebook and Instagram.

Source: Media Update

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