Sony Pixel Power calrec Sony

SAP Sapphire Now' Conference Transports Workforce to Virtual Worlds with disguise xR

23/07/2020

SAP Sapphire Now' Conference Transports Workforce to Virtual Worlds with disguise xR posted: 23/07/2020

disguise supported partners Live Legends and Purple to build a customised xR experience for remote edition of SAPs annual conference

disguise xR technology (Extended Reality) has helped deliver the virtual edition of the Sapphire Now' conference, hosted by worldwide enterprise application software company SAP, who offer tools to enable easier virtual working for users. The 2020 global conference aimed to deliver the important message that a resilient response can drive a sustainable and profitable future to its workforce, customers and partners who, for this year, were a remote audience of over thousands.

Creative innovators, Purple have been involved with SAP's annual live conference for many years, and innovation was certainly required for the 2020 virtual event. Purple designed a video stream which created a virtual world revealed by LED video screens behind conference presenters powered by the disguise xR technology.

Purple teamed with Live Legends, a disguise xR Studio & Rental Partner to develop a workflow to integrate Purple's 3D assets into Notch real-time VFX and the disguise xR system. The disguise xR technology goes beyond traditional green screen to capture real lighting, reflections and shadows, blending virtual and physical worlds together using Augmented Reality (AR) and Mixed Reality (MR) in live production environments to create fully immersive experiences, allowing untrained presenters to relate to the content around them and feel at ease.

The customised disguise xR setup unlocked all new creative opportunities with the virtual environment for presenters that freed them from the confines of a typical stage. The main keynote by SAP CEO Christian Klein found him in many immersive graphic and live action worlds. Describing intelligent enterprise potential, he used the example of the path between ordering and receiving a Porsche - the luxury automaker is a SAP client. Recorded in a studio in Germany, SAP's event was streamed around the globe. The disguise xR setup enabled Klein to travel from home to inside the factory to various suppliers seamlessly and in the blink of an eye whilst filming from a single location.

For each event we try to use a new method, technique or innovation, says Joost Rueck, Creative Director of Purple, and while disguise xR is so new, Live Legends helped us to feel very confident in using it. With the disguise visualiser they could simulate how the presentation would look, what the camera would see and what our content would look like while the camera moved around.

The physical setup consisted of a LED floor and two walls that formed a studio cube. The camera was rigged with autocue and suspended from a crane with stYpe camera tracking. The leader video was shot in a cinematic style which had to be matched by the rest of the conference. Therefore, instead of a standard zoom lens a set of cinema prime lenses were used, which brought new technical challenges.

In the early days of AR we had to do everything by hand, from patching and offsetting to UDP streams, to building range remap grids for zoom curves, explains Dave van Roon, Media Server Specialist at Live Legends. The Extended Reality technology by disguise offers a calibration system with recorded dot patterns, similar to OmniCal, which streamlines the process and saves a lot of time, he explains.

For this shoot we used cinema prime lenses, which have customised optics to create shallow depth of fields, which looks amazing, but comes with a fixed focal length. To zoom in would mean changing to a different lens that needed a different calibration. To make this possible we worked closely with the disguise engineers to come up with a workflow that allowed lens swaps in between sessions, without the need to recalibrate, he said.

While xR provided dynamics and immersive visuals to a conference that was unable to be held live this year, disguise xR holds promise well beyond virtual events, notes Purple's Joost. I believe we're just getting started with the possibilities of disguise xR and can't wait to develop this in future projects, he declared.

To find out more about disguise xR, visit http://www.disguise.one/en/xr

About disguise

disguise is the platform for creative and technical professionals to imagine, create and deliver the world's most spectacular visual experiences for live and home audiences. A powerful combination of versatile technology, dedicated expertise and access to an engaged community, disguise enables artists and technologists to realise their creative vision.
LINK: https://www.live-production.tv/news/products/sap-%E2%80%98sapphire-now...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

21/09/2026

From Graphic Novel to 30-Minute Animated Film: What I Learned Building an AI-Assisted Production Pipeline

From Graphic Novel to 30-Minute Animated Film: What I Learned Building an AI-Ass...

21/09/2026

Liam Hopkins Builds Recording Studio with Blackmagic Design

Liam Hopkins Builds Recording Studio with Blackmagic Design Brie Clayton September 20, 2026 0 Comments Video complements audio production with music v...

21/09/2026

Indigenous screen organisations from Canada, Aotearoa New Zealand and Australia launch new international co-production initiative

Indigenous screen organisations from Canada, Aotearoa New Zealand and Australia ...

21/09/2026

5 Companies Using NVIDIA AI for Clean Energy

Clean energy isn't hard to come by, but the pace of large-scale adoption has historically been slow due to bottlenecks - including out-of-date infrastructur...

20/09/2026

Casio Sessions returns for 2026

Piano-playing singer-songwriter competition returns for fourth year Casio have officially revealed the list of 16 finalists who have earned their place in t...

20/09/2026

COW Jobs: Video Editor, Motion Designer - Remote, PT, 6 Months

COW Jobs: Video Editor, Motion Designer - Remote, PT, 6 Months Brie Clayton September 20, 2026 0 Comments Video Editor + Motion Designer (Remote | PT ...

19/09/2026

ART Pro Audio reveal the RPC Series

Three new rackmount power conditioners introduced Yorkville Sound have announce the upcoming launch of three new RPC rackmount power conditioners from ART P...

19/09/2026

Colorfront Elevates Workflow Versatility at IBC 2026

September 15, 2026 AMSTERDAM, SEPTEMBER 2026 - Colorfront (colorfront.com), the Academy and Emmy Award-winning developer of high-performance cinema mastering, ...

19/09/2026

Two High Profile Professional Sports Franchises Renew cre...

Two High-Profile Professional Sports Franchises Renew creative.space Contracts with DigitalGlue NFL team and Major League Soccer Club cite ease of use, secure ...

19/09/2026

Limited Edition Audio releases VoxSplit Pro for overlapping dialogue separation and cleanup on macOS

Limited Edition Audio releases VoxSplit Pro for overlapping dialogue separation ...

18/09/2026

IBC 2026 Tech Moves Beyond the Gloss and Into the Rack

IBC 2026 Tech Moves Beyond the Gloss and Into the Rack If you spent any time in the halls of the RAI this year, you noticed a clear shift in conversation. The c...

18/09/2026

SVG GameDay, Ep. 31: Seattle Mariners Tim Walsh - Creative Content in the Emerald City

In-venue and creative video staffers at the professional and collegiate level ha...

18/09/2026

Qvest Appoints Jens Miedek as SVP Sales, Media and Entertainment

Qvest has appointed Jens Miedek as Senior Vice President Sales, Media and Entertainment. Before joining Qvest, Miedek spent 16 years at Riedel Communications an...

18/09/2026

Fonn Group Acquires everviz, Relaunches as Teikna Graphics Platform

Fonn Group has acquired full ownership of everviz, a cloud-native platform for interactive charts, maps, and data-driven graphics, and will rebrand it as Teikna...

18/09/2026

OWC Acquires OpenDrives to Expand Enterprise Storage Portfolio

Other World Computing (OWC) has announced the acquisition of OpenDrives, a provider of software-defined video and rich media storage management solutions. The a...

18/09/2026

Kaltura and Verimatrix Partner on Content Security for OTT and Cloud TV

Kaltura and Verimatrix have announced a partnership integrating Verimatrix's Digital Rights Management and security capabilities into Kaltura's Cloud TV...

18/09/2026

Movicom's Robycam Aerial Cable System Deployed at World Nomad Games

The sixth edition of the World Nomad Games combined traditional sports, large-scale cultural performances, and some decidedly modern broadcast technology. Held ...

18/09/2026

DAZN and Super League Basketball Extend Partnership for 2026-27 Season

DAZN and Super League Basketball (SLB) have extended their partnership for the 2026-27 season. Every Championship, Cup, and Play-Off fixture will be available l...

18/09/2026

Nielsen Shifts Streaming Content Ratings to Daily Delivery Cadence

Nielsen has announced that its Streaming Content Ratings (SCR) product will move from weekly to daily data delivery, with clients now receiving viewership data ...

18/09/2026

ABC to Air LALIGAs ElClsico for First Time on October 25

ESPN will present LALIGA's ElCl sico on ABC for the first time, with FC Barcelona vs. Real Madrid airing Sunday, October 25 at 4 p.m. ET. A one-hour pre-mat...

18/09/2026

University of Pennsylvania and JMI Sports Extend Multimedia Rights Partnership Through 2035-36

The University of Pennsylvania's Division of Recreation and Intercollegiate ...

18/09/2026

Charlotte Hornets Name DAZN Exclusive Direct-to-Consumer Streaming Partner

The Charlotte Hornets have announced DAZN as their exclusive direct-to-consumer streaming partner for the 2026-27 NBA season. The service launches immediately, ...

18/09/2026

With New AM Radio Act, Live Sports Remain on the Air - and on the Road

Broadcast sports' original medium will let drivers keep on hearing the plays thanks to a new bill set to pass the Senate....

18/09/2026

Apple TV Expands iPhone Camera Deployment for Friday Night Baseball' Finale at Dodger Stadium

Fourteen iPhone 18 Pro devices - eight connected over a T-Mobile Private 5G Netw...

18/09/2026

Minnesota Lynx to Air Final Regular Season Local Broadcast on FOX 9+

The Minnesota Lynx have announced that their final local broadcast of the 2026 regular season will air free on FOX 9 following the shutdown of Victory . The Ly...

18/09/2026

Monumental+ Now Available on Prime Video

Monumental Sports Network (MNMT) has announced that its Monumental+ streaming service is now available as a subscription through Prime Video, giving Capitals an...

18/09/2026

WTGL Announces Inaugural Season Schedule on ESPN, ABC, and ION

WTGL, the women's team golf league created by TMRW Sports in partnership with the LPGA, has announced its inaugural season schedule. The season premieres Su...

18/09/2026

Ratings Roundup: NFL Week 1 Down 13% From Record 2025; ESPN Earns Its Best US Open Mens Final on Record

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

18/09/2026

SNS Wins IAMT Award For Addressing What Video Editors Need In The AI Era

Studio Network Solutions (SNS) has won Best Journal Article at the 2026 IAMT Impact Awards for What Video Editors Need When Everything Is Changing Around Them, ...

18/09/2026

ReSing Voices Vol 2 from IK Multimedia

10 new voice models join line-up The latest expansion for IK Multimedia's AI-powered vocal-modelling software has arrived, delivering a set of 10 new vo...

18/09/2026

Museum of Synthesizers present the Arturia World Tour

A day of hands-on synthesis, sound design & performance On Saturday 26 September 2026, The Museum of Synthesisers will be hosting a full day of hands-on syn...

18/09/2026

Fix It or Risk It: recognize risk in ordinary moments

HPA is supporting Fix It or Risk It, a non-commercial, industry-wide public-service campaign helping organizations across the media and entertainment supply cha...

18/09/2026

AgileTV wraps up IBC 2026 with two industry awards

AgileTV has successfully wrapped up its participation at IBC 2026 in Amsterdam, following four days of conversations with customers, partners and industry profe...

18/09/2026

aconnic AG invites to a Virtual Investor Conference

aconnic AG (ISIN: DE000A0LBKW6), Munich, invites its shareholders and investors to a Virtual Investor Conference on Tuesday, September 29th, 2026, at 11.00 am. ...

18/09/2026

DHD Demonstrates the Future of Broadcast Audio Production...

DHD reports a high level of interest in its range of audio production equipment on all four days of the September 11-14 International Broadcasting Convention in...

18/09/2026

Sonnet Announces Thunderbolt 5 eGPU With 850-Watt Power Supply and Integrated Dock for Windows 11 Computers

Sonnet Announces Thunderbolt 5 eGPU With 850-Watt Power Supply and Integrated Do...

18/09/2026

DeckBridge adds live Resolve playback and Fairlight controls to Stream Deck

DeckBridge adds live Resolve playback and Fairlight controls to Stream Deck Brie Clayton September 17, 2026 0 Comments DeckBridge starting profiles ac...

18/09/2026

Learn to arrange tracks using Color With Live's Free Stencil Pack

Learn to arrange tracks using Color With Live's Free Stencil Pack Brie Clayton September 17, 2026 0 Comments Stencils are Color With Live's or...

18/09/2026

Berklee Establishes Susan Tedeschi Scholarship in Honor of Grammy-Winning Alumna

Berklee Establishes Susan Tedeschi Scholarship in Honor of Grammy-Winning Alumna The scholarship is announced as Tedeschi returns to headline the Berklee Bloc...

18/09/2026

The inside scoop on attention-grabbing market assets from those in the know

The inside scoop on attention-grabbing market assets from those in the know 17 September 2026 (L-R): Sophie Green, Todd Brown and Edwina Waddy Find this episo...

18/09/2026

The Boys: Bringing a distinctly stylized visual identity to all five seasons of Prime Videos ambitious series

Senior Colorist Siggy Ferstl of Company 3 has been grading The Boys since the sh...

18/09/2026

The new iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, and AirPods 5 now available to buy on Sky Mobiles award-winning network

Friday 18 September 2026 The new iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch ...

18/09/2026

Grand finale: Bringing a distinctly stylized visual identity to all five seasons of The Boys

Senior Colorist Siggy Ferstl of Company 3 has been grading The Boys since the sh...

17/09/2026

Prime Video Embarks on Fifth Exclusive Season of Thursday Night Football With Innovation, Experience in Tow

Lions vs. Bills will also be the first regular-season game at new Highmark Stadi...

17/09/2026

Teradek Launches Bolt 7 with Integrated 900MHz Data Pipeline

Teradek has announced Bolt 7, a wireless video and data system that adds an integrated 900MHz radio to the Bolt's zero-delay video pipeline. The 900MHz chan...

17/09/2026

DAZN Announces Three Executive Appointments

DAZN has announced three appointments to its executive leadership team, all reporting to CEO Shay Segev effective immediately. Patrick Delany has been appointe...

17/09/2026

Monumental Sports and Entertainment Announces Leadership Changes

Monumental Sports and Entertainment (MSE) has announced a leadership restructuring. Zach Leonsis has been named President and Vice Chairman, a newly created pos...