Sustainability and the media industry: The vendors' view

To mark Earth Day on 22nd April, TVBEurope is focusing on sustainability throughout the month. We hear from a number of vendors about what their customers are telling them in terms of sustainability, and how they can innovate to meet sustainability targets

By Jenny Priestley

Published: April 11, 2023 Updated: April 12, 2023

To mark Earth Day on 22nd April, TVBEurope is focusing on sustainability throughout the month. We hear from a number of vendors about what their customers are telling them in terms of sustainability, and how they can innovate to meet sustainability targets

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To mark Earth Day on 22nd April, TVBEurope is focusing on sustainability throughout the month.

In our April issue, we heard from a number of vendors about what they're customers are telling them in terms of sustainability, and how they can innovate to meet sustainability targets. You can read their thoughts here.

Unfortunately, we weren't able to include everyone, so here are the thoughts of some more key media technology vendors.

Mo Goyal, director of international business development, Evertz Evertz has incorporated several environmental aspects into our products and operations, with the intent of promoting environmental sustainability. The company has undertaken several initiatives that contribute to environmental stability, minimise environmental impact, and reduce the amount of waste that may contaminate the environment during the end-of-life disposal.

Waste Electrical and Electronic Equipment (WEEE) is a process through which Evertz intends to reduce the amount of electronic waste that may contaminate the environment during the end-of-life disposal. Customers can return their Evertz equipment free of charge for Evertz to dispose in an environmentally safe way.

All of Evertz new building projects are done in the direction of Leadership in Energy and Environmental Design (LEED) compliance. This ensures that the buildings are designed, built and operated to the highest level of sustainability and environmental performance.

At our various locations, Evertz has other internal waste minimisation initiatives such as recycling paper, cans, plastic, and cardboard, reducing the power consumption through induction lighting, and reducing water consumption with low flow toilets.

For traditional marketing events like NAB and IBC, Evertz has reduced carbon emissions, power consumption, and waste by re-thinking how we deliver and showcase our technology to the industry. A shift to using cloud services and other techniques are initial steps that have been undertaken to meet sustainability goals.

Overall, Evertz continues to significant steps toward environmental sustainability through several initiatives. The company is committed to reducing its impact on the environment and creating a sustainable future.

S bastien Verlaine, head of marketing and communications, EVS After taking concrete steps to establish a structured and strategic framework for our ESG (Environmental, Social, and Governance) actions in 2021, EVS is committed to continuing this journey by focusing on sustainable and profitable growth.

One important aspect of our sustainability strategy is the mapping of our ESG initiatives with the priorities of external stakeholders, particularly our customers. We've begun actively engaging with our customers to gain insight into their own ESG goals and priorities, which will be a key step in ensuring that our materiality matrix is aligned with their expectations.

Initial discussions have revealed that while our customers approach sustainability in very different ways, it is a topic on everyone's agenda. We've observed an increasing number of initiatives being taken across all ESG pillars. However, environmental initiatives remain a priority, with customers taking meaningful steps to reduce their carbon footprint. For live production operations, customers are particularly interested in ways to produce content more responsibly, such as remote production.

But some customers who are further along in their ESG journey are not stopping at environmental initiatives alone. There is growing importance of the social aspect, with in some cases the implementation of awareness campaigns, mandatory training, and ways of measuring diversity, including the Bechdel test that measures the representation of women in programmes.

We believe that the sustainability journey is a shared responsibility. By engaging with our customers on this topic, we will be able to make better decisions for fulfilling their expectations while driving sustainable and profitable growth for our own business.

Stuart Russell, head of marketing and communications, Tellyo There's no doubt that sustainability and the E' in ESG have become increasingly important as the workflows and rhythms of the production industry have changed to meet the new post-pandemic normal. Some of this has been driven by our customers and their need to show they are taking action - I've seen an increasing number of RFPs and contracts asking vendors to outline their sustainability credentials and even saw one tender from a Scandinavian manufacturing brand asking vendors to specify the CO2 savings their proposed solutions would generate - and some has come from within the industry through initiatives like BAFTA's albert programme. Generally speaking, I think we all accept that we need to have robust sustainability policies in place - it makes good business sense as well as demonstrating our understanding of the need to be good corporate citizens. Enlightened self-interest, you might say?

Tellyo is a cloud-native company so we don't have any manufacturing facilities, but we of course recognise that our operations have an environmental impact. From a customer

LINK:	https://www.tvbeurope.com/business/sustainability-and-the-media-indust...
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