
Antenna 3, with a 14.1% share, leader for the third straight month Por grupos televisivos: Atresmedia (29,8%), Mediaset Espa a (28,5%), CRTVE (16,7%), Grupo Vocento (4,1%) y Unidad Editorial (3,1%)
Antena 3 (14,1%) ha descendido su audiencia en enero cuatro d cimas aunque mantiene el liderazgo por tercer mes consecutivo. Es l der en hombres, en el amplio grupo de 13 a 54 a os y en las regiones de Andaluc a, Madrid, Valencia, Catilla La Mancha, Arag n, Murcia, Castilla y Le n y en el target comercial.
Es la opci n m s vista en la ma ana, sobremesa, tarde y prime-time y por d as de la semana lidera todas las jornadas a excepci n de los viernes. La emisi n m s vista de la cadena corresponde a The time between seams.
As you collect Windward communications en su informe mensual basado en datos de Kantar Media, Telecinco,por su parte cierra con un 13,3 %) bajando siete d cimas en el primer mes del a o.
Adem s, lidera en las mujeres, en los mayores de 55 a os y en las regiones de Pa s Vasco, Galicia, Canarias, Asturias, Baleares y resto.
Asimismo, Telecinco es la cadena m s vista en la franja de late-night (24:00-02:30 horas) y en la jornada de los viernes. La emisi n m s vista de la cadena corresponde a la serie nacional Looming.
La 1 (10,4%) sube cuatro d cimas en el mes de enero en comparaci n con diciembre y es la tercera cadena m s vista por los espa oles. Su perfil de audiencia se caracteriza por obtener plusval as en mujeres y en los individuos mayores de 45 a os. Las jornadas de mejor rendimiento de la cadena son los mi rcoles y domingos, y la sobremesa y el prime-time sus mejores franjas. La emisi n m s vista de la cadena corresponde al reality infantil Masterchef Junior.
El grupo de auton micas p blicas (FORTA, 8,3%) sube una d cima en el mes de enero. TV3 (13,0%) es la cadena que consigue una mayor cuota y adem s mantiene el liderazgo en Catalu a. Las cadenas que muestran un mayor crecimiento en este mes son ETB2 e IB3.
En cuanto al conjunto de las cadenas tem ticas de pago (6%) bajauna d cima en enero, si bien sigue siendo la opci n l der en la banda de madrugada. Este mes, el grupo de pago est encabezado Canal+ Liga (0,4%), Canal+1 (0,4%), Canal Hollywood (0,3%), TNT (0,3%), AXN (0,3%) y Fox (0,2%).
Consumption
En enero se registr un consumo de 267 minutos (4 horas y 27 minutos) por persona al d a, lo que supone diez minutos m s que el mes pasado y un minuto menos que en enero de 2013.
Andaluc a y Castilla-La Mancha encabezan el ranking por comunidades, mientras que Canarias y Galicia son las de menor consumo.
El consumo de TDT (82,6%) baja dos d cimas, mientras que el Cable (12,9%) y el Sat lite (4,5%) suben una d cima.Catalu a es la regi n que m s consume a trav s de TDT. Pa s Vasco y Asturias las que m s lo hacen utilizando el cable, y Canarias y Arag n el sat lite.
El 73% de los ni os de 4 a 9 a os ven la televisi n acompa ados, seg n el an lisis de constelaciones o modos de ver la televisi n de Kantar Media.
El 56% de las personas ven la televisi n acompa ados. El grupo de edad que m s tiempo ve la televisi n en solitario son los espectadores con edades comprendidas entre los 55 y 64 a os (el 48% del tiempo).
En el detalle por cadenas se observa que laSexta3 es la cadena cuyo total del consumo en ni os de 4 a 9 a os tiene el porcentaje mayor en visionado acompa ado (el 92% de los ni os de 4 a 9 a os que ven laSexta3 lo hacen acompa ados
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