Penn State's Jim Nachtman on College Athletics Video Staffs Finding Success in the Age of NIL

Penn State's Jim Nachtman on College Athletics Video Staffs Finding Success in the Age of NIL Last week, a federal ruling was settled which will allow athletic departments to pay student-athletes beginning July 1 By Brandon Costa, Director of Digital

Monday, June 9, 2025 - 3:00 pm

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The business of college athletics is changing, especially in light of the recent approval of a federal judge to allow (not require) schools to directly pay their athletes for the use of their name, image and likeness (NIL). That means schools could be writing checks to student-athletes as soon as July 1.

What does that mean for those that produce video both live and postproduction within athletic departments? At the 2025 SVG College Summit, we spoke with Jim Nachtman Assistant Athletics Director Live Video Productions, Broadcasting, & Sport Administrator at Penn State University, to learn how the Nittany Lions are approaching NIL and finding ways to generate opportunities for student-athletes and revenue for the athletic department.

NOTE: This interview was recorded on May 28, prior to the announcement of the House settlement.

For more industry-related interviews and deep dives into sports productions, visit SVG's YouTube channel and SVG PLAY.

LINK:	https://www.sportsvideo.org/2025/06/09/penn-states-jim-nachtman-on-col...
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