SAN JOSE, Calif. Roku, Inc. and Dentsu have released a new study indicating that consumers are increasingly open to shopping directly from their TV screens, and that they pay more attention to ads reflecting their personal interests and purchasing habits.
Roku and Dentsu Release New Data on Shoppable TV
12/06/2025
SAN JOSE, Calif. Roku, Inc. and Dentsu have released a new study indicating that consumers are increasingly open to shopping directly from their TV screens, and that they pay more attention to ads reflecting their personal interests and purchasing habits.
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