Sony Pixel Power calrec Sony

The Gauge: Poland | September 2024

15/10/2024

September typically brings changes in viewing habits of video content on TV screens which are primarily attributed to the start of the school year and the end of summer vacation. In line with these trends, TV viewership in September increased 3.2% compared to August, indicating that Polish audiences are beginning to spend more time watching TV following several months of summer holidays. The increase was also supported by new programming schedules for TV stations.

Viewers in Poland spent an average of 3 hours and 38 minutes a day in front of the TV screen in September, an increase of 7 minutes compared to August this year. Traditional television continued to account for a significant part of content consumption, and there was also a noticeable, steady increase in streaming's share of total TV viewing, increasing from 8.7% of time spent watching TV in August to 8.8% in September.

Netflix and YouTube remained the biggest players in the streaming market. Netflix's share of total viewing increased from 1.9% of TV in August to 2.0% in September, while YouTube fell slightly from 2.1% to 2.0% of TV. Among other streaming platforms, Pilot WP, Player and Canal+ Online posted impressive increases, which also translated into an increase in streaming's share of total video viewing on TV screens.

About The Gauge The Gauge was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge in the U.S. in May 2021.

About The Gauge MethodologyThe data comes from Nielsen's single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge : Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The Other category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge using methodologies comparisons.
LINK: https://www.nielsen.com/news-center/2024/the-gauge-poland-september-20...
See more stories from arbitron

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

17/06/2025

Tegna Sets Major Expansion of Local News Programming

TYSONS, Va. Tegna is embarking on a notable expansion of its already substantial local news programming by launching live and on-demand local newscasts from 7 t...

17/06/2025

Television and Film Pioneer C. Francis Jenkins Honored

WASHINGTON One of Charles Francis Jenkins' many accomplishments the 1925 wireless transmission of moving images between the U.S. Navy's research facilit...

17/06/2025

Spectrum Awards $300,000 to Fifth Class of Spectrum Scholars

STAMFORD, Conn. Charter Communication's Spectrum has announced the fifth class in its Spectrum Scholars program. As part of the program, a group of 15 colle...

17/06/2025

RBFA selects EVS's Xeebra for New Replay Center

LI GE, Belgium The Royal Belgian Football Association (RBFA) has selected EVS's Xeebra video review system to power its new centralized VAR (Video Assistant...

17/06/2025

Remote Production Webinar to Include New Industry Experts' Feature

TVTech is adding a new Industry Experts feature to its monthly webinars, beginning with the Remote Production Transition Accelerates webinar Tuesday (June 1...

17/06/2025

TelevisaUnivision Taps EDO for Expanded Audience Measurement of ViX

NEW YORK TelevisaUnivision has expanded its use of EDO's TV measurement platform to include consumer behavioral measurement of TV ads on ViX, TelevisaUnivis...

17/06/2025

Sinclair's Multicast Networks Report Double Digit Audience Growth

BALTIMORE Sinclair is reporting what it is calling record-breaking growth and best-season-to-date ratings for its free, over-the-air multicast networks, Charg...

17/06/2025

OOMPH plug-in from Schulz Audio

Designed to maximise punch, clarity & impact The latest arrival in the Schulz Audio range is a powerful new dynamics plug-in that provides producers, engine...

16/06/2025

Give Me the Backstory: Get to Know Carmen Emmi, the Writer-Director of Plainclothes

By Bailey Pennick One of the most exciting things about the Sundance Film Festi...

16/06/2025

Spotify's Brian Berner on Creativity, Connection, and What's Next for Advertisers at Cannes Lions

The Cannes Lions International Festival of Creativity is officially underway for...

16/06/2025

Francophone Content on Spotify Continues to Thrive Around the World

On Spotify, francophone content continues to cross borders at an unprecedented rate. In 2024 alone, more than 123 million listeners worldwide streamed audio con...

16/06/2025

Tegna Announces Major Expansion of Local News Programming

TYSONS, Va. Tegna Inc. is embarking on a notable expansion of their already substantial local news programming by launching live and on-demand, local newscasts ...

16/06/2025

Netflix Expands Programmatic Ad Sales with Yahoo DSP

Netflix has announced that it is expanding its global programmatic ad offerings by partnering with Yahoo DSP. This will enable brands to buy Netflix advertising...

16/06/2025

Sub51 & Soundtrax announce Drop Pad 3

Instrument now boasts full NKS support Sub51 and Soundtrax have just announced the launch of an updated and improved version of their innovative sample-base...

16/06/2025

Roku, Amazon Team Up to Dominate CTV Ad Market

NEW YORK In a landmark agreement to overtake the burgeoning connected TV (CTV) advertising market, Amazon Ads and Roku today announced a new integration that gi...

16/06/2025

EdgeBeam Wireless Names Conrad Clemson CEO

ATLANTA, BALTIMORE, CINCINNATI and IRVING, Texas The four major broadcast groups behind the ATSC 3.0-based EdgeBeam Wireless datacasting joint venture today nam...

16/06/2025

Amazon MGM Studios to Deploy Avid Tools on AWS

BURLINGTON, Mass. Avid today announced an extended agreement with Amazon MGM Studios to integrate Avid's Media Composer and Avid NEXIS on Amazon Web Service...

16/06/2025

Maxon Epic Sale Drops June 16

Maxon, maker of powerful, approachable software for creators working in 2D and 3D design, motion graphics, visual effects, gaming and more, today announced the ...

16/06/2025

Alfalite launches Skypix a new ceiling-mounted Led panel...

Alfalite, the only European manufacturer of LED displays, announces the launch of SKYPIX RGBW & IM, a new series of ceiling-mounted LED panels designed specifi...

16/06/2025

ALM/Busy Circuits launch Pip Filter & LFO

Two new compact 4HP modules introduced ALM/Busy Circuits have just announced the launch of two new Eurorack modules, the Pip Filter and Pip LFO, both of whi...

16/06/2025

VEON Announces USD 35 Million Share Buyback

16 Jun 2025 VEON Announces USD 35 Million Share Buyback Announcement marks the third phase of USD 100 million share buyback program Dubai, June 16, 2025: VEON...

16/06/2025

Summer Sale: Big Discounts on Ivory II Pianos - Now Through June 30th!

Save 40% or More on All Ivory II Collections!From now through June 30th, enjoy huge savings on all Ivory II Piano Collections. Our biggest discounts ever are be...

16/06/2025

Behind The Broadcast Booth, Ep. 3: Golf. My Future. My Game. Founder and CEO Craig Kirby Talks Advocacy in Sports and More

Behind The Broadcast Booth, Ep. 3: Golf. My Future. My Game. Founder and CEO Cra...

16/06/2025

The REMI Revolution Is Here: How Remote Production Technology in Esports Pioneers a New Age of Broadcast

The REMI Revolution Is Here: How Remote Production Technology in Esports Pioneer...

16/06/2025

From Super Bowl to Indy 500, New Orleans Artist Frenchy' Captures Energy of Sports Production on Canvas

From Super Bowl to Indy 500, New Orleans Artist Frenchy' Captures Energy of...

16/06/2025

NFL Films Enhances Post Studio With Dolby Atmos Audio

NFL Films Enhances Post Studio With Dolby Atmos Audio Forty-three channels of audio enable the facility to migrate to immersive By Dan Daley, Audio Editor Mo...

16/06/2025

SVG New Sponsor Spotlight: Storj's David Colantuoni on Expanding Cloud-Based Storage to Live Sports Production

SVG New Sponsor Spotlight: Storj's David Colantuoni on Expanding Cloud-Based...

16/06/2025

Grass Valley 4K Cameras Head to Greece for View Master Events' New OB Truck

Grass Valley 4K Cameras Head to Greece for View Master Events' New OB Truck By Ken Kerschbaumer, Editorial Director Monday, June 16, 2025 - 2:33 pm Pri...

16/06/2025

WWF and Sky Kids launch Wear it Wild with Ready Eddie Go!

Monday 16 June 2025 Families and children are invited to dress up, have fun and raise money to protect nature WWF UK and Sky Kids are teaming up to launch Wea...

16/06/2025

The Rohde & Schwarz R&S M3AR radio family reaches 10,000 unit milestone, demonstrating commitment to innovation and quality

The Rohde & Schwarz R&S M3AR radio family reaches 10,000 unit milestone, demonst...

16/06/2025

FOX Advertising Launches Enhanced Brand Storytelling Program with Strategic Investment in The Lighthouse

FOX Advertising Launches Enhanced Brand Storytelling Program with Strategic Inve...

16/06/2025

Run With Ray in Cork, Waterford, Kilkenny, Drogheda and Dublin as The Ray D'Arcy Show hits the road

Run with Ray is back! RT Radio 1's The Ray D'Arcy Show hits the road th...

15/06/2025

Music Production for Women free in-person workshops

July 2025 in Dublin, Berlin, Amsterdam & London Photo: Thea Martre Music Production for Women (MPW) have announced that they will be running a series of fo...

15/06/2025

Jason's Piano & API Drums instruments from Sulcata Sound

Composer/producer launches free virtual instruments Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...

14/06/2025

Pluto TV Adds All Womens Sports Network's FAST Channel

NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...

14/06/2025

Scripps Inks Multiyear Agreement for WNBA Games on Ion

NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...

14/06/2025

NAB Highlights Hidden Importance of Spectrum in Major Sports Broadcasting

WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...

14/06/2025

1.0 Sunset, BPS and NextGen Broadcast's Potential Dominate ATSC Meeting

WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...

14/06/2025

Samba TV and Acxiom Announce Massive 40-market Global Expansion

SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....

14/06/2025

MPW announce free in-person workshops

July 2025 in Dublin, Berlin, Amsterdam & London Photo: Thea Martre Music Production for Women (MPW) have announced that they will be running a series of fo...

14/06/2025

San Francisco State University's School of Cinema Uses Blackmagic Design

San Francisco State University's School of Cinema Uses Blackmagic Design Brie Clayton June 13, 2025 0 Comments More than 40 Blackmagic Design came...

14/06/2025

Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast

Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast Jessie Electa Petrov June 13, 2025 0 Comments The 2025.5 release helps artists work more...

14/06/2025

AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025

AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025 Brie Clayton June 13, 2025 0 Comments Next-gen frame addresses diverse rackmount needs wit...

13/06/2025

Prime Minister: A Behind-the-Scenes Look at a Leader Who Champions Kindness

(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...

13/06/2025

Materialists' Director Celine Song Reveals the Inspirations Behind the Film's Soundtrack

Photo credit: Atsushi Nishijima If you're a true lover of rom-coms, chances...

13/06/2025

Pure Drama and Fierce Rivalries set to dominate the world's most iconic sporting event

Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...

13/06/2025

Press Release: NFVF Opens Call for Public Film Screenings on GBV Awareness as South Africa Confronts Ongoing Femicide Crisis

Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...