Experience Commerce Wins Social and Media Mandate for Tro...

Experience Commerce (EC), a leading full-service digital agency and part of the Cheil SWA Group, has announced its win of the comprehensive digital and media mandate for Tropical Agrosystem (India) Pvt. Ltd., a leading player in India's crop protection and plant nutrition industry.

The partnership marks a significant milestone in Tropical Agro's digital transformation journey, as the company aims to boost brand visibility, strengthen consumer engagement, and drive awareness across rural and urban markets. EC's Mumbai office will spearhead this engagement, delivering a full-spectrum strategy covering social media management, creative storytelling, and performance-driven marketing.

The mandate includes social media management across Facebook, Instagram, and LinkedIn, with a strategic focus on engaging farmers and agricultural communities in rural India while elevating brand equity among urban audiences. EC will craft a cohesive social journey for Tropical Agro, aligned with the brand s core values and guidelines, leveraging trending content formats such as Instagram Reels and Guides to maximize impact.

As part of this collaboration, EC's in-house production arm, CYLNDR India, is also developing an integrated film-based campaign (currently under embargo), aimed at further amplifying the brand's message across digital platforms.

Established in 1969, Tropical Agro is a leader in India s crop protection and plant nutrition industry, spanning the Chemical, Biological, and Organic segments. A part of the Jhaver Group, the company is dedicated to empowering farming communities and advancing responsible, sustainable farming practices across the country.

Speaking on the partnership, Chandrika Rodrigues, General Manager Branding & Communication, Tropical Agro, said, "As we embrace sustainability and focus on building deeper, more meaningful connections with both the farming community and modern consumers, our aim is to strengthen our brand equity across markets. Experience Commerce brings the right mix of strategy, creativity, and agility that aligns perfectly with our vision for purposeful growth.

Bhawana Daga, VP Growth at Experience Commerce, added, "We are excited to partner with a legacy brand like Tropical Agro that is shaping the future of Indian agriculture. Our focus will be on delivering integrated digital experiences that not only reflect the brand's heritage but also speak to its progressive vision of empowering India's farmers through innovation and sustainability."

With over 17 years of experience in crafting award-winning digital campaigns, Experience Commerce continues to redefine brand engagement. In partnering with Tropical Agro, the agency will drive the company's digital transformation - boosting visibility, consumer connection, and market adoption. As digital adoption rises, even among farmers and rural communities, this collaboration comes at a pivotal time to tap into the full potential of digital channels.

About Experience Commerce and Cheil Group

Experience Commerce (EC); a Cheil SWA company, is a full-service digital-native agency that combines content, technology, and strategy to drive up commerce for brands. With a techno-creative DNA, Experience Commerce specializes in creating intelligent, creative, and interactive digital assets that help drive revenue for Fortune 500 companies.

EC has been a part of the Cheil Worldwide group since 2019, powering the network's digital capabilities with cutting-edge technological prowess and setting new benchmarks in digital business. EC has its content production arm CYLNDR INDIA, which is a platform, medium, and agency agnostic powerhouse for Brands, Content creators, and advertisers. It provides end-to-end production, post-production, and new-age content for the virtual world & web 3.0, while empowering brands to accomplish more through creative and in-vogue content which aligns with their present & future communication goals.

One of the top 5 advertising agency networks in the country, Cheil India serves as the regional HQ for the revered Cheil Worldwide Network in South-West Asia. It provides some of the world's most respected brands with truly integrated marketing solutions which are backed by its world-class capabilities across ATL, Digital, Brand Activation and Retail Marketing. Cheil India has won big at major international awards including Cannes Lions, CLIOs, Spikes and others.

For more information, visit - www.experiencecommerce.com / www.cylndr.in

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