Sony Digital Rapids Pixel Power calrec Sony

HPA: NextGen TV Can Give Broadcasters a Level Playing Field'


RANCHO MIRAGE, Calif. A Broadcasters' Panel has been a fixture at the HPA Tech Retreat program for years, with representatives from networks, station groups and industry organizations sharing their thoughts on contemporary TV industry developments and issues. This year was no exception, with Dave Folsom from Pearl TV; Fox TV's Richard Friedel; Del Parks from the Sinclair Broadcast Group; and the NAB's Skip Pizzi assembling to field questions from moderator Matthew Goldman of MediaKind in a Wednesday morning session.

Topics this time ranged from the Phoenix Model Market project to the evolution of IP and cloud for broadcasters.

Goldman kicked off the discussion by asking Folsom to describe the Phoenix Model Market and explain why it was important in the effort to rollout NextGen TV.

It's the result of the FCC in the late fall of 2017 coming out with a Report and Order allowing broadcasters to make use of the newly-developed ATSC 3.0 standard, replied Folsom. How do you make that [initiation of 3.0 service] happen? Pearl, which is made up of nine large station groups, decided to create a model market, or model station, in Phoenix to see how this transition could be done without adding spectrum. We also provide a forum for manufacturers of technical equipment for the new standard to test their equipment, as well as for receiver manufacturers to test their products.

Goldman asked how NextGen TV would be implemented, as TV broadcast spectrum space is at a premium now with the loss of channels in connection with the current repack.

Matthew Goldman served as moderator of the Broadcasters Panel' discussion. (Image credit: James ONeal) When we went from analog to ATSC 1.0, this was mandated by the government, said Goldman. That's not happening now. Without the aid of additional channels and bandwidth, how will the transition to the new service be possible without negatively impacting over-the-air service?

It's going to take a little bit of legerdemain, said Folsom. There is a little bit of extra bandwidth in [the ATSC 1.0] signal that we have now. If we can, by market, essentially clear one channel at a time of those individual services and move them and share them on other channels, to the viewer there will not be any difference.

This will free up a channel, and this channel can carry up to five services because new codecs are much more efficient, Folsom continued. This will provide the mechanism on a rolling basis to clear spectrum for new services without losing your ATSC 1 audience.

With so many options for video delivery available now, why should consumers even care about a new over the air broadcast standard, Goldman asked the panel.

For the consumer, one of the largest impacts that [NextGen TV] will have is that it finally addresses the idea of broadcast and broadband convergence, Pizzi said. Today, smart TV's are already connected to the internet and a conventional television source, but you're switching between the two. ATSC 3.0 puts those two together in a continuously variable way.

It's about better pictures and sound, Friedel added. This is really going to impact the industry. There will also be a bunch of new business opportunities to capitalize on.

Sinclair's Parks thought that NextGen TV would return television broadcasting to a more local and live presence.

When you look at where entertainment syndicated television is going, it's really not going anywhere, said Parks. Much of the shows produced are for streaming services. Linear TV is migrating to live broadcast very local and very live sports, news and local programming. It's just not viable for Hollywood to produce syndicated programs like they used to. It just doesn't work.

OTT is anything but live and local, said. Pizzi. This live, local-focused service [brought about by NextGen TV] can co-exist on a more even parity in terms of quality and interactivity with those other services said Pizzi. NextGen TV really gives broadcasters a level playing field going forward.


The discussion then shifted to the relationship of NextGen TV to cloud and its relevance to broadcasting.

I think the cloud is very important, replied Sinclair's Parks. I don't believe we'll get to a NextGen TV distribution system without moving to the cloud. NextGen is not just about delivering pictures, but about delivering data. The cloud is extremely important to our operation.

Pizzi added that NextGen TV was about delivering data both to and from the consumer and he saw the cloud serving as a collection point for this data, which could be used for rating programs and other functions.

The panel then turned to the difficulty in finding qualified broadcast engineering personnel, as stations and production facilities alike move further and further into IP.

They aren't making broadcast engineers anymore, said Friedel. The truth is that we're really building our own, and I think everyone else is too. We try to find bright young people and we teach them. We don't have much of a choice.

The good news is that it's allowing us to change the diversity of our employment too, he continued. A lot more women are attracted to the IP industry [than to broadcasting]; the same is true of minorities too. This will help us create better programming and better serve our communities.

The discussion ended with Goldman asking how broadcasters were faring in light of the move to streaming and away from conventional television.

Business is still pretty strong, said Friedel, citing viewership for the recent Super Bowl. The economics are there. We're still delivering an audience. I hate to bring up politics, but Bloomberg is spending a lot of money in targeting his advertising, and you see his poll numbers are just
See more stories from tvtechnology

North America Stories


Admiring the WRAL Azalea Gardens That's Now in Full Bloom

WRAL's Tar Heel Traveler Scott Mason and WRAL-TV News Photographer Robert Meikle took a sojourn close to home last Friday. They are bringing the WRAL Gard...


Streaming Platform Quibi Has Launched

Quibi has launched. With the tagline Quick Bites, Big Stories, Quibi is offering a 90-day free trial. Jeffrey Katzenberg and Meg Whitman are behind the streamin...


Primetime Ratings: Idol' Down a Tick But ABC Still Wins Sunday

ABC had the winning score in Sunday prime, American Idol leading the net to a 1.0 in viewers 18-49, per the Nielsen overnights, and a 5 share. That snuck by CBS...


Starz's Black Mafia Family' Will Be Biggest Show on TV,' Says 50 Cent

Starz has greenlit the series Black Mafia Family from Curtis 50 Cent Jackson. ...


Nick Cannon to Debut Monday, Sept. 21

Lionsgate-owned Debmar-Mercury's new syndicated talk show Nick Cannon will debut on Monday, Sept. 21, in more than 90% of the U.S., the syndicator said Mond...


CBS Court Drama All Rise' to Focus on Pandemic May 4

CBS courthouse drama All Rise will touch upon the coronavirus pandemic in an episode that airs May 4. The episode will be filmed with FaceTime, WebEx, Zoom and ...


Fox Orders Season Two of Duncanville'

Fox has ordered a second season of animated series Duncanville. The show comes from Amy Poehler and Mike and Julie Scully. It's about a spectacularly avera...


Kelly Clarkson Adds Original Segments To Talk Show Starting April 6

Starting Monday, NBCUniversal's The Kelly Clarkson Show is adding content created from Clarkson's ranch in Montana, where she is sheltering with her fam...


Welcome to the Team Williams Brothers

Pros Apr 2, 2020 The GoPro cycling team is rolling a bit deeper these days as we welcome the dynamic brother duo Justin and Cory Williams to the team. The ...


Binge These Bangers: Sam Pilgrim s Top 10 GoPro Videos

In The Wild Apr 6, 2020 Spending more time at home than usual? We can relate. We can also help by serving up some binge-worthy playlists curated by the peo...



METLIFE TO HOLD CONFERENCE CALL FOR FIRST QUARTER 2020 RESULTS NEW YORK, April 06, 2020 MetLife, Inc. (NYSE: MET) today announced that it will hold its first...


Blackmagic Design ATEM Mini Pro Offers Streaming Engine; HyperDeck Adds Interlace Support

Blackmagic Design ATEM Mini Pro Offers Streaming Engine; HyperDeck Adds Interlac...


SVG SportsTech On Demand: IO Industries' Andrew Searle on Enhancements to POV Fleet, Volumetric Capture Technology

SVG SportsTech On Demand: IO Industries' Andrew Searle on Enhancements to PO...


SVG SportsTech On Demand: Primeview's Chanan Averbuch on the Role of LED Displays in the Collegiate Space

SVG SportsTech On Demand: Primeview's Chanan Averbuch on the Role of LED Dis...


SVG SportsTech On Demand: Xcite Interactive's Aaron Cohn on Supplying At-Home Trivia for Sports Fans

SVG SportsTech On Demand: Xcite Interactives Aaron Cohn on Supplying At-Home Tri...


SVG SportsTech On Demand: Imagen's Nick Ashwin on Unlocking the Power of Your Archive

SVG SportsTech On Demand: Imagens Nick Ashwin on Unlocking the Power of Your Arc...


SVG SportsTech On Demand: Vimond's Megan Wagoner on Serving the Industry Through the Vimond Cares Initiative

SVG SportsTech On Demand: Vimonds Megan Wagoner on Serving the Industry Through ...


PGA TOUR, LPGA, Other Golf Associations Reschedule Major Events in 2020

PGA TOUR, LPGA, Other Golf Associations Reschedule Major Events in 2020 By SVG Staff Monday, April 6, 2020 - 11:41 am Print This Story | Subscribe Story...


EA Gets Apex Legends Esports Back On-Air With Cloud-Based Remote-Production Workflow

EA Gets Apex Legends Esports Back On-Air With Cloud-Based Remote-Production Work...


Telos Alliance Axia Pathfinder Core PRO Update Offers New VML' Option

Telos Alliance Axia Pathfinder Core PRO Update Offers New VML' Option April 06, 2020 Pathfinder Core PRO's v1.6 adds new VML option for virtualized ...


7 Tips for CPG Manufacturers from Category Management Experts

Speed is a problem for many consumer packaged goods (CPG) manufacturers in today's fiercely competitive retail market. While consumers are quick to change t...


FOR-A FT-ONE-SS4K Ultra High-Speed Cameras Capture 4K Footage at 1,000 fps for Live Production

FOR-A FT-ONE-SS4K Ultra High-Speed Cameras Capture 4K Footage at 1,000 fps for L...


Cisco Announces Intent to Acquire Fluidmesh Networks

News Summary: Cisco intends to acquire Fluidmesh Networks, LLC, a leader in wireless backhaul solutions Cisco to use Fluidmesh's products to support t...


Cord-Cutters Unlikely to Rejoin Traditional Services During Pandemic, S&P Finds

NEW YORK-Cord-cutters aren't that interested in hopping back on the cable, satellite bandwagon, even as the coronavirus pandemic keeps people at home and co...


NAB COVID-19 PSAs Account for $42M in Donated Air Time

WASHINGTON-NAB's mission to help get the word out on COVID-19 has turned into more than 175,000 PSAs that account for more than $42 million in donated airti...


Guide to Archiving' EBook Now Available

WASHINGTON-Your content is only as valuable as your ability to monetize it. Fortunately for M&E companies, the ability to access, maintain and index legacy cont...


TVU Helps Stations Transition to At-Home News Anchoring

MOUNTAIN VIEW, Calif.-Across the United States, TV stations have moved or are moving vital news anchor roles from within the traditional four walls of the studi...


Created Equal: Clarence Thomas In His Own Words Airs on PBS May 18, 2020

Supreme Court Justice Offers Rare Interview in New Documentary Featuring One of America's Most Powerful Figures Arlington, VA - April 6, 2020 - CREATED EQU...


VuWall Offers AV IT Integrators and Consultants Free Project Design Services

VuWall, a leader in video wall control systems, is furthering its sales and support during the COVID-19 crisis in order to help partners deliver much-needed vid...


SCAD Delivers Guests and Gusto

SCAD VIRTUAL - The Savannah College of Art and Design (SCAD) presents Guests and Gusto, a new Zoom series programmed exclusively for SCAD students during the un...


RenderMans Sixth Art Challenge Is Here

Pixar challenges you to put your creative and technical talents to the test, and join its new RenderMan Challenge with a brand-new scene featuring everyone'...


Fox Cancels Rookie Drama Deputy'

Fox has canceled the rookie western drama Deputy, which stars Stephen Dorff. Thirteen episodes were made. Will Beall created the show. Fox described Deputy a...


Comscore Launches Faster Local TV Ratings Service

Comscore said it has begun providing its local television clients ratings data quicker--within 48 hours or less of broadcast. The new product, Comscore QuickSc...


WRAL-TV, CBC Family Raise $655,820 for United Way of the Greater Triangle's Rapid Response Fund

WRAL-TV, the flagship station of locally owned Capitol Broadcasting Company (CBC...


So Youve Shifted to Remote Learning. What Now?

Like many colleges and universities, Berklee has transitioned to a remote learning model for the remainder of the spring 2020 semester. While students are adapt...


TNT Adds ShaqNights! To Thursdays Starting April 9

TNT said it is turning Thursday night into ShaqNight! featuring NBA Hall of Famer Shaquille O'Neal. The network is moving up the start of its docu-series S...


Blackmagic Design Camera and Live Production News: ATEM Mini Pro, Blackmagic Camera and HyperDeck Software Updates

-- Blackmagic Design today announced three live production updates: ATEM Mini ...


Primetime Ratings: ABC Wins on Greys Raise

ABC got the win in Thursday prime, with Grey's Anatomy pacing the Alphabets to a 1.0 in viewers 18-49, per the Nielsen overnights, and a 5 share. That squea...


AMC Networks Launches We're With You' Initiative

AMC Networks is making some of its programming more available in an effort to help entertain viewers who are staying home to stop the spread of the coronavirus....


Blindspot' Returns on NBC April 30

The fifth and final season of drama Blindspot debuts on NBC April 30. The season begins in the aftermath of a drone strike on the safe house with much of the te...


Drag-Themed We're Here' on HBO April 23

From left: Shangela Laquifa Wadley, Bob the Drag Queen and Euerka OHara in HBOs "Were Here" Unscripted drag series We're Here premieres on HBO April 23. Th...


TNT Moves Up Snowpiercer' Premiere

TNT has moved up the start date of sci-fi drama Snowpiercer to May 17. It had initially been slated to premiere May 31. TNT called it an effort to give viewers...


The Third Floor Releases Videos on Benefits of Vis

Artists at The Third Floor are experts at using the virtual world to help create top entertainment content. From Avengers: Endgame and Game of Thrones to Th...


Master the Modes: How to Live Stream

Tools Of The Trade Apr 3, 2020 Going live isn't just for the social influencers, news broadcasters and famous people of the world. It's for anyone ...


WideOrbit Works Remotely: Spotlight on Suzi Gomez, Sales Engineer

The world of work has changed dramatically over the last few weeks, with social distancing measures and shelter-in-place orders forcing many people to work from...



Art available for use:


NAB's COVID-19 PSA Campaign Continues Receiving Historic Promotion on Local Radio, TV

NAB's COVID-19 PSA Campaign Continues Receiving Historic Promotion on Local ...