Solutions Partnerships Underscore NetApp's Commitment to Reach Customers Through Diverse Pathways Strategy
SUNNYVALE, Calif.-February 9, 2011-Economic and competitive pressures are forcing organizations to seek alternatives to align their IT infrastructure to their business needs. These companies are increasingly turning to cloud services to gain efficiencies and respond faster to todays changing business requirements. Service providers are an important pathway to these customers, and they play a key role in bringing cloud services to market and helping customers make critical infrastructure decisions to accelerate their businesses.
As part of the companys strategy to broaden and leverage its diverse pathways to reach customers, NetApp (NASDAQ: NTAP) today announced that several of the worlds top-tier service providers are collaborating with NetApp to deliver a wide range of innovative cloud services that help customers transition to a flexible and efficient shared IT infrastructure-the foundation for cloud computing. These world-class service providers are an integral part of an expanding partner ecosystem benefiting from the NetApp Partner Program for Service Providers. The first of its kind in the storage industry, this growing program helps partners increase their business and take advantage of the market shift to cloud services. Unlike other vendors, NetApp collaborates with leading service providers and currently, does not compete by offering proprietary cloud services.
News Facts
World-class service providers are collaborating with NetApp to build, deploy, and sell differentiated cloud service offerings, which help customers transition to a flexible and efficient shared IT infrastructure. These service providers include BlueFire, Interactive, Internet Initiative Japan, Iron Mountain, Logicalis, Quest, Rackspace, Siemens IT Solutions and Services, and Terremark.
NetApp and its ecosystem of solution partners offer a diverse portfolio of enterprise-class cloud services, including application development and testing, backup, collaboration, desktop, disaster recovery, infrastructure, messaging, storage, and SAP application-based services to help enterprises reduce costs and enhance agility.
Supporting Quote(s)
Julie Parrish, vice president of Global Channel Sales, NetApp
NetApp is focused on creating opportunities to collaborate with our solution partners to deliver compelling, complementary, and differentiated cloud solutions. The NetApp Partner Program for Service Providers is one of several ways we work with solution partners to help them increase their revenue and grow their businesses. Our success in attracting a strong global ecosystem of service providers is a testament to the unique value proposition that NetApp delivers as a partner of choice to accelerate adoption of public and private clouds.
Program Detail
The NetApp Partner Program for Service Providers enables service providers who join the program to build differentiated, enterprise-class cloud service offerings that help customers move to a flexible and efficient shared IT infrastructure, allowing them to operate profitably based on low-cost and predictable service levels.
Service providers who join the program benefit from access to a wide range of unique tools and programs delivered by NetApp to help differentiate their services, speed time to market, and grow their revenues. These tools and programs include technical training and service benefits, as well as marketing and sales support.
The program allows value-added resellers to align with NetApp preferred service providers to offer cloud solutions to the end customer, enabling them to meet the demand for cloud services and to grow their business without investing in the new data centers, infrastructure, and resources needed to become a cloud service provider.
Additional Resources
Service providers can learn more about the NetApp Partner Program for Service Providers at: www.netapp.com/us/partners/become-a-partner/service-providers-new.html
Learn more about NetApp cloud solutions at: www.netapp.com/us/company/leadership/cloud-computing
Learn more about NetApps new storage-buying criteria for shared IT infrastructure at: www.netapp.com/us/library/analyst-reports/rfp-exec-summary.html
View a list of enterprise-class services from NetApp Service Provider Partners based on NetApp storage at: www.netapp.com/us/partners/ServiceProvidersList
Hear Julie Parish talk about how cloud computing creates opportunities for NetApp Partners at: www.youtube.com/NetAppTV#p/c/F2B53DC61A1B869D/5/HSj7eKslHIk
View NetApp videos on the NetApp Cloud playlist at: www.youtube.com/user/NetAppTV#grid/user/F2B53DC61A1B869D
Read Val Bercovicis blog to learn more about cloud industry trends at: blogs.netapp.com/exposed
Follow NetApp on Twitter: www.twitter.com/NetApp
Join NetApp on Facebook: www.facebook.com/NetApp
Connect with NetApp on LinkedIn: www.linkedin.com/groups?about=&gid=111681
Discuss this news in the NetApp Community, where you can exchange thoughts and ideas on a variety of topics with our community members. Join now at: communities.netapp.com
About NetApp
NetApp creates innovative storage and data management solutions that deliver outstanding cost efficiency and accelerate business breakthroughs. Discover our passion for helping companies around the world go further, faster at www.netapp.com
Press Contact:
Jessica Johannes
NetApp
(408) 822-6551
jessica.johannes@netapp.com
NetApp, the NetApp logo, and Go further, faster are trademarks or registered trademarks of NetApp, Inc. in the United States and other/or countries. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such.
Addendum: Service Provider and Partner Quote Sheet
NetApp works with many service providers, channel
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Solutions Partnerships Underscore NetApp's Commitment to Reach Customers Through Diverse Pathways Strategy 
