DAZN Inks 11-Fight, $365 Million Deal With Canelo Alvarez, Golden Boy Promotions Live productions will incorporate virtual graphics, social-media interaction By Jason Dachman, Chief Editor
Wednesday, October 17, 2018 - 11:50 am
Print This Story
Story Highlights
Canelo Alvarez (50-1-2, 34 KOs), one of the biggest pay-per-view boxing draws, has signed an 11-fight, $365 million deal with live-streaming outfit DAZN. According to the announcement, the deal with Alvarez will be the richest athlete contract in sports history, and his first fight is set for Saturday, Dec. 15 at Madison Square Garden. As part of the partnership, Golden Boy Promotions will put on up to 10 fight nights per year that will stream live on DAZN beginning in early 2019.
The fights will be available in all DAZN markets: the U.S., Canada, Italy, Germany, Austria, Switzerland, and Japan. The DAZN-Golden Boy deal includes a large production element, with Golden Boy Promotions Chairman/CEO Oscar De La Hoya as executive producer of the 12 live fight-night productions annually. The productions will be a collaboration between DAZN and Golden Boy Media and Entertainment, De La Hoya's in-house production arm, and will incorporate new features with virtual graphics and social-media interaction.
We are thrilled to be exclusive partners with Golden Boy Promotions and Oscar De La Hoya, says DAZN Group Executive Chairman John Skipper. By bringing Canelo's fights to DAZN, we will turn his pay-per-view success into a growth engine for subscribers - a truly transformational moment for our business and the entire industry.
The first fight will take place on Saturday, Dec. 15 when Alvarez makes his first appearance at Madison Square Garden, challenging Rocky Fielding (27-1, 15 KOs) for his WBA Super Middleweight World Title.
I've always liked a challenge, and this is yet another challenger in my career, says Alvarez. Being part of this historic deal will require me to prepare myself even more and offer fans even better performances. At the same time, I am humbled to be selected to lead this new vision for the sport of boxing, which will without a doubt be for the benefit of the fans.
Says De La Hoya, This is easily one of the best days in the growing history of Golden Boy Promotions. We are committed to making this sport as accessible as possible and at an affordable price for all the fans. My dream has been to make boxing a sport for all. DAZN has the perfect platform to make this dream come true, and, with the biggest star in the sport at the helm of this journey, I have no doubts that we will succeed in unimaginable ways.
Alvarez is coming off the biggest win of his career, last month's thrilling majority decision victory against Gennady GGG Golovkin to become the WBC, WBA, Lineal, and Ring magazine middleweight champion. His 50-win career also boasts victories over Miguel Cotto, Amir Khan, Erislandy The American Dream Lara, Austin Trout, Sugar Shane Mosley, among many others. Now Alvarez seeks to join a small and illustrious list of three-division world champions from Mexico as he steps up to 168 lb. to challenge Fielding.
DAZN launched just over two years ago, debuting in Germany, Austria, Switzerland, and Japan. Next came launches in Canada (2017), Italy (2018), and the U.S. (2018), where DAZN has announced blockbuster deals with Matchroom Boxing and Bellator MMA to deliver a slate of fight-sports content.
De La Hoya's 7,000-hour library of fights spanning his career as a boxer and a promoter is included in the partnership and will be available on DAZN. Additionally, Golden Boy Media and Entertainment will produce volumes of shoulder programs for the platform, including live studio shows like Between the Ropes and award-winning Mano a Mano. De La Hoya has had a vision for the sport of boxing, and included in that vision are new approaches to telling the stories of the fighters for a global audience through live, scripted, and social-media programming. The new partnership between DAZN and Golden Boy allows this vision to flourish and create narratives that appeal across demographic categories worldwide.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
03/05/2024
A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...
03/05/2024
Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...
03/05/2024
EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...
03/05/2024
Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1
Taping for the final episodes of the 2024 season of WRAL-TV's Br...
03/05/2024
Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....
DAZN Inks 11-Fight, $365 Million Deal With Canelo Alvarez, Golden Boy Promotions Live productions will incorporate virtual graphics, social-media interaction By Jason Dachman, Chief Editor 
