Launch: Future TV Anywhere from Ericon transforms TV viewing experience

New and innovative technologies are redefining the TV viewing experience

Ericsson integrates Pay TV service quality and content depth, with the personalization, interactivity and multiscreen viewing capabilities of OTT services

Ericsson Future TV Anywhere delivers on the vision of innovative and seamless viewing experiences that can rapidly evolve at web speed

Innovative new technologies are redefining the TV and media viewing experience. Yet despite these technologies, the consumer TV experience can be fragmented and frustrating. Consumers use numerous video services to find content and switch between multiple devices with varying content viewing abilities. TV service operators are challenged to drive innovation and efficiency at an increasing pace. In the Networked Society, by 2020 there will be at least 50 billion connected devices, 15 billion of which will offer video to users. Ericsson (NASDAQ:ERIC) recognizes these challenges and is enabling and building the ecosystem for the future of TV - a future where TV is anywhere on any device and the experience evolves with the consumer.

To address this opportunity, Ericsson is launching its Future TV Anywhere platform, bringing modern Web technologies to the TV operator world. This will enable operators to combine the quality of service and content depth of Pay TV with the interactivity and multi-screen capabilities of Over the Top (OTT) video start-ups.

Ericsson is building an end-to-end integrated platform for Pay TV service providers based entirely on web and cloud technologies. The new software as a service platform makes it possible for TV operators to quickly respond to a changing marketplace, enabling the efficient deployment and scale of services while accommodating the intense loads associated with live TV. In addition, the system uses analytics driven by big data, helping operators manage new investments quickly and cost-effectively.

Per Borgklint, Senior Vice President and Head of Business Unit Support Solutions at Ericsson says: Pay TV at Web speed is a critical element in Ericssons TV and Media strategy, enabling fast innovation and implementation so that our customers can win in this highly competitive marketplace. Our investments in this area further position Ericsson to help operators deliver a consistent TV Anywhere experience while also monetizing a wider array of services.

Ericsson has invested to further extend its TV & Media leadership. Ericssons Future TV Anywhere vision leverages the acquired assets from Mediaroom as well the recently announced intention to acquire Azuki Systems. Overall, Ericsson is well positioned in the TV area, with the worlds most deployed IPTV platform and decades of experience in video technology. Ericssons unmatched TV and media portfolio also includes offering such as advanced compression and state of the art content delivery.

Ericsson will showcase its Future TV Anywhere vision at Mobile World Congress 2014, demonstrating its user interface and capabilities.

During Mobile World Congress 2014 in Barcelona, Spain, Ericsson is showing world-leading technology and service capabilities and innovations. We believe that anything that benefits from a connection will be connected, and we lead the way with solutions that drive the development in mobility, broadband and the cloud, creating the foundation for eco-systems and transformation across industries. We are your guide in the Networked Society.

Welcome to our media and analyst briefing, Monday, February 24, 08:30am CET. You can find us at MWC in Hall 2, Stand 2S60. RSVP to media.relations@ericsson.com

Follow us during the event using @Ericsson and @Networked_Soc and join the discussion using #MWC14.

NOTES TO EDITORS

Ericssons Mobile World Congress media kit

Download high-resolution photos and broadcast-quality video at www.ericsson.com/press

Ericsson is a world-leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today 40 percent of the worlds mobile traffic goes through Ericsson networks and we support customers networks servicing more than 2.5 billion subscribers.

We are more than 110,000 people working with customers in more than 180 countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2013 the companys net sales were SEK 227.4 billion (USD 34.9 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

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FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications

Phone: +46 10 719 69 92

E-mail: media.relations@ericsson.com

Ericsson Investor Relations

Phone: +46 10 719 00 00

E-mail: investor.relations@ericsson.com

LINK:	http://www.ericsson.com/uk/thecompany/press/releases/2014/02/1761187...
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