BAFTA's albert launches Creative Offsets scheme

ITVs Dancing on Thin Ice with Torvill & Dean is the first show to achieve the new standard of albert Certification.

By Jenny Priestley

Published: November 24, 2020

ITV's Dancing on Thin Ice with Torvill & Dean is the first show to achieve the new standard of albert Certification.

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BAFTA's sustainability initiative albert has launched a new scheme that aims to help film and TV production offset their unavoidable emissions.

Natural Capital Partners, experts in carbon neutrality and climate finance, has been selected by albert to run the scheme. Natural Capital Partners' offset projects are all validated and verified to recognised third party carbon standards.

The creative offsets scheme will become a mandatory part of albert Certification in 2021, meaning that any UK production which wants to achieve albert Certification and add the albert credit to their production's endboard will need to offset the remainder of their carbon footprint after first reducing it as much as possible.

ITV's Dancing on Thin Ice with Torvill & Dean is the first show to achieve the new standard of albert Certification. The show, produced by Wingspan Productions, follows the Olympic gold medallists as they travel to Alaska to fulfil a life-long dream that also provides a first-hand insight into the effects of climate change.

Producer Helena Braun from Wingspan Productions, said Right from the start we wanted our film to help raise awareness about climate change, and to minimise our own impact on the planet as much as possible. When we came to offsetting the carbon footprint of our production, we were very pleased to discover that albert's new Creative Offset scheme would make it so straightforward. We were reassured that they have done the thorough research and due diligence to ensure that we will be offsetting with schemes that will genuinely make a difference.

According to albert the scheme could see over 90,000 tonnes of CO2e offset in its first year.

ITV sets 2030 net zero carbon emissions target

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