
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - June 9th, 2022 -NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent provider of content protection and multiscreen television solutions, and Samsung Electronics Co., Ltd., the market leader in consumer electronics, today announced VTVCab, one of Vietnam's largest pay-TV players, has selected TVkey Cloud to deploy its direct-to-TV service on Samsung UHD TVs.
With TVkey Cloud, VTVCab can now offer its service to a new addressable market, including people purchasing a brand-new Samsung TV or having already purchased a compatible model in the last two years. The direct-to-TV services enables consumers with VTVCab service discovery as part of the first-time TV setup via pop-up menu, followed by intuitive service activation in just a few clicks of the remote control.
Thanks to our cooperation with NAGRA and Samsung, we can effectively exploit TVkey Cloud to optimize VTVCabs investment costs. The unique cloud-based solution not only helps us to develop services, but also simplifies the process to reach our clients and provide them with access to advanced services to optimize the experience. This deployment takes place at a time when Vietnam is accelerating the implementation of the National Digital Transformation Program, including digital transformation in the field of television and digital content services , said Bui Huy Nam, General Director Director of VTVcab.
With the TVkey cloud solution, customers can use VTVCabs HD digital television service directly on their TVs without the need for an HD receiver. In the future, VTVCab and other providers will continue to cooperate to deploy more unique and richer content packages to increase the user experience.
With successful commercial launches already in Germany and Ghana, NAGRA's partnership with Samsung is now expanding to Asia with the latest deployment with VTVCab. TVkey Cloud gives viewers access to the best content straight out-of-the-box and delivers an intuitive user experience, available either through an HbbTV operator app or a fast time-to market option. TVkey Cloud brings together the security capabilities of the TVkey embedded hardware root of trust in the TV with sophisticated security management systems in the cloud, enabling compliance with MovieLabs requirements for Enhanced Content Protection of 4K Ultra HD, HDR, and early release content.
Designed for operators looking to open new channels to market, reduce complexity and lower acquisition costs, TVkey Cloud is becoming the industry's go-to solution for a fast, secure and low entry barrier to market for pay-TV operators launching advanced services directly to new consumer TV sets, said St phane Le Dr au, SVP and Regional General Manager APAC at NAGRA.
Together with Samsung, we are excited to once again offers important benefits, including significantly faster and easier onboarding of customers, access to new audiences, less complexity for the consumer and significant savings in terms of CAPEX, to ensure people have access to the content they love.
Jointly defined by NAGRA and Samsung, NAGRA will use its Security Service Platform (SSP) delivered as-a-service from Amazon Web Services as the backend system. Samsung has implemented the TVkey client inside its 2020 and new models of UHD smart TVs. TVkey Cloud is available to the wider ecosystem of industry players, including conditional access vendors and TV manufacturers, who wish to use its capabilities to bring operator user experience and advanced services directly to the TV screen. It is supported by NAGRA's range of content protection technologies.
About NAGRA
NAGRA, the digital TV division of the Kudelski Group (SIX:KUD.S), provides security and multiscreen user experience solutions for the monetization of digital media. The company provides content providers and DTV operators worldwide with secure, open and integrated platforms and applications over broadcast, broadband and mobile platforms, enabling compelling and personalized viewing experiences. Please visit dtv.nagra.com for more information. Follow us on Twitter and LinkedIn.
Media contacts
C dric Alber
Kudelski Group - Corporate Communications
Director Corporate Communications & Media Relations
+41 79 647 61 71
+1 (415) 962-5005
[email protected]
More from Nagra Media Uk Ltd
27/06/2025
In our latest blog post, Rafael Rivera highlights the rising threat of online scams, and the important role cybersecurity plays in protecting families across ge...
02/06/2025
In our latest blog, Laura Rognoni unpacks the myth of Broadcast TV's decline and shows how OpenTV ENTera is helping broadcasters and sports rights holders t...
09/05/2025
In our latest blog, Laura Rognoni dives into the shifting currents of change in the digital entertainment landscape, revealing the trends that will keep viewers...
03/04/2025
In our latest blog, Laura Rognoni highlights key points from the webinar on hyper-personalization held on March 20th 2025, hosted by XroadMedia and featuring in...
02/04/2025
With a focus on safeguarding premium content value and authenticity, NAGRA highlighted key areas of interest in the media and entertainment industry. Of note wa...
02/04/2025
In our latest blog, gain insights into the media industry's challenges and how NAGRA Active Streaming Protection provides a framework for holistic content p...
02/04/2025
In our latest blog Tim Pearson considers Generative AI and the opportunities it presents as well as some of the challenges it can cause for media, entertainment...
02/04/2025
Learn valuable insights into strengthening your content protection strategy and discover how multi-DRM helped transform content security for leading post-produc...
02/04/2025
This year's IBC 2024 was an incredible opportunity to connect with industry leaders and innovators, and the conversations around consumer cybersecurity were...
02/04/2025
As a lifelong sports enthusiast from the U.S., I've always been captivated by how sports can unite people. From the roar of the crowd during major events to...
02/04/2025
In our latest blog, Tim Pearson caught up with Julian Williams at Anthropic to explore the science of conversations and how the increasing adoption of generativ...
02/04/2025
In our latest blog, Tim Pearson considers recent industry successes in dismantling large-scale pirate operations and what defensive steps video service provider...
02/04/2025
In our latest blog, Laura Rognoni explores OpenTV ENTera, the latest innovation from NAGRAVISION that's designed as a blueprint for today's streaming se...
20/03/2025
In our latest blog, Laura Rognoni reflects on this year's Connected TV World Summit recently held in London, and explores how innovative bundling, premium c...
04/03/2025
In our latest blog, Laura Rognoni explores OpenTV ENTera, the latest innovation from NAGRAVISION that's designed as a blueprint for today's streaming se...
22/01/2025
In our latest blog, Tim Pearson reflects on CES 2025, the latest trends, and the key conversations held with visitors to the NAGRAVISION booth.
Connect the wor...
03/12/2024
In our latest blog, Tim Pearson considers recent industry successes in dismantling large-scale pirate operations and what defensive steps video service provider...
04/11/2024
In our latest blog, Tim Pearson caught up with Julian Williams at Anthropic to e...
30/10/2024
As a lifelong sports enthusiast from the U.S., I've always been captivated by how sports can unite people. From the roar of the crowd during major events to...
09/10/2024
Streaming security, consumer engagement, and consumer cybersecurity were top of mind in NAGRAVISION's IBC 2024 showcase, as highlighted by Tim Pearson in ou...
01/10/2024
This year's IBC 2024 was an incredible opportunity to connect with industry ...
11/09/2024
In our latest blog, Tim Pearson reflects on CES 2024 where AI was omnipresent, innovation abounded, and conversations focused on creative solutions to address e...
11/09/2024
In our latest blog, Tim Pearson reflects on a busy Mobile World Congress that wa...
27/08/2024
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - August 27, 2024 - NAGRA, a Kudelski Group (SIX:KUD.S) company and one of the worlds leading independ...
22/08/2024
Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - August 22nd, 2024 - The Kudelski Group (SIX: KUD.S), the world leader in digital security, announced ...
22/07/2024
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - July 22nd 2024 - The Kudelski Group (SIX:KUD.S), the world leader in digital security, announced tod...
16/07/2024
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - July 16th 2024 - The Kudelski Group (SIX:KUD.S), the world leader in digital security, today announc...
03/07/2024
Ad hoc announcement pursuant to Art. 53 LR
Cheseaux-sur-Lausanne, Switzerland a...
18/06/2024
Learn valuable insights into strengthening your content protection strategy and ...
14/06/2024
In our latest blog Tim Pearson considers Generative AI and the opportunities it presents as well as some of the challenges it can cause for media, entertainment...
09/05/2024
Ahmedabad, India-May 8, 2024 - GTPL Hathway Limited, India's largest MSO tod...
08/05/2024
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA -7 May, 2024 - NAGRA, ...
30/04/2024
With a focus on safeguarding premium content value and authenticity, NAGRA highl...
19/04/2024
Ad hoc announcement pursuant to Art. 53 LR
Cheseaux-sur-Lausanne, Switzerland - April 19, 2024 - The Annual General Meeting of Kudelski SA (SIX:KUD.S) was held...
13/04/2024
In our latest blog, gain insights into the media industry's challenges and how NAGRA Active Streaming Protection provides a framework for holistic content p...
10/04/2024
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 9, 2024 - NAGR...
27/03/2024
Ad hoc announcement pursuant to Art. 53 LR
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA, March 27 2024 - The Kudelski Group has published its 2023...
15/03/2024
This year's annual telecoms jamboree in Barcelona attracted a record breakin...
22/02/2024
Ad hoc announcement pursuant to Art. 53 LR
Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - February 22nd, 2024 - The Kudelski Group (SIX: KUD.S), th...
06/02/2024
Cheseaux-sur-Lausanne, Switzerland, and Grand-Saconnex, Switzerland - February 6...
19/01/2024
As new year celebrations faded, it was time to head for Las Vegas. Providing an interesting juxtaposition of tourists enjoying the delights of the strip, inter...
19/01/2024
Get exclusive insights from industry leaders at CES 2024 and the pulse of consumer concerns about privacy and security in the connected home space, with key sta...
07/01/2024
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - January 7, 2024 - At CES 2024, the Kudelski Group (SIX:KUD.S), the world leader in digital security,...
09/10/2023
In our latest blog, Olivier Biot reflects on the recent APOS event in Bali and how the APAC M&E industry is planning to navigate the disruption.
This year'...
28/09/2023
In our latest blog, Tim Pearson reflects on IBC 2023 and how NAGRA helped visitors to its booth plot a course and navigate the disruption.
There seemed to be m...
26/09/2023
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - September 26, 2023 -...
20/09/2023
Cheseaux-sur-Lausanne, Switzerland, and Phoenix USA - Sept. 20, 2023 - NAGRA, a ...
15/09/2023
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 15, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and one of the worlds leading indep...
14/09/2023
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 14, 2023 -...