December is the perfect month for spending time together in front of the TV, with the winter weather and festive period combining to create the ideal conditions. The month saw a solid 3.3% increase in average daily viewing (AMR) compared to November 2024, with Poles spending an average of 4 hours and 12 minutes a day in front of their TV screens: 8 minutes more than the previous month.
Viewership of both traditional TV and streaming platforms, which are gaining an increasing share of total video content consumption on TV screens, also grew in December. On a month-by-month basis, traditional TV viewing increased by 3%, while streaming surged by 8%.
Streaming's share of total TV viewing rose to 9.5%, up from 9.1% in November and 7.1% in December 2023. YouTube and Netflix led the way, increasing their shares to 2.3% and 2.2% respectively. Canal+ Online (+25% AMR) and SkyShowtime (+16%) also recorded increases, contributing to the surge in streaming.
About The Gauge The Gauge was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge in the U.S. in May 2021.
About The Gauge MethodologyThe data comes from Nielsen's single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge : Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The Other category includes views of unrecognized content.
Nielsen Poland created this iteration of The Gauge using methodologies comparisons.
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December is the perfect month for spending time together in front of the TV, with the winter weather and festive period combining to create the ideal conditions. The month saw a solid 3.3% increase in average daily viewing (AMR) compared to November 2024, with Poles spending an average of 4 hours and 12 minutes a day in front of their TV screens: 8 minutes more than the previous month.
