Ortana Launches Click Transactional Pay-As-You-Go QC, Transcoding and Storage

Ortana Media Group is set to revolutionise the world of broadcast media technology with the introduction of the Click2 transactional pay-as-you-go file management platform. Based on three modules (Click2QC, Click2Encode and Click2Archive), it gives broadcast-related businesses of any scale the freedom to perform many of their media management activities without need for dedicated on-site equipment.

"Broadcasters and postproduction companies typically gear themselves for a predicted average level of activity, says Ortana founder and CEO James Gibson. "Click2 offers them the freedom to expand their resources to meet transient peaks in demand without needing to invest capital and space in extra hardware."

"Click2 also eliminates the overheads of on-site equipment installation and maintenance. It greatly simplifies the task of financial management within a television station or independent post facility, eliminating the risk of over-reaching the annual spend on in-house equipment. Click2 is highly secure, highly robust and scalable practically without limit. It is also very cost-efficient."

"Each Click2 module is available on the basis of a paying per minute of content processed. There are no minimum monthly fees and no setting up of virtual machines; simply sign up and proceed."

Click2QC is a transactional pay-as-you-go quality control platform designed to analyse the video, audio and metadata content of media files. Brought to the market in partnership with Quales, Click2QC is suitable for online or broadcast content. It provides a straightforward

web-based and visual health check system for media, ensuring content readiness in all phases of workflow. Most standard formats are supported, including HEVC for compressed UHD content.

Click2Encode is a transactional pay-as-you-go transcoding platform, complete with Cinnafilm Tachyon standards conversion. Native support is provided for a very wide range of outputs including Apple ProRes 4:4:4 4K, DPX and HEVC.

Click2Archive is a transactional pay-as-you-go active-accelerated content archiving platform, offering secure storage. No dedicated hardware required on site beyond a standard internet-interfaced enterprise-level computer. Data encryption is provided both in transit and at rest, plus proxy playback. A secure portal allows users to search, browse and even view online proxies and select content frame accurately before scheduling it for restore and processing.

About Ortana Media Group

Ortana Media Group is based in North Acton, West London. Developing a number of flagship products, including our Cubix MAM and orchestration solution, we also specialise in providing ITIL-based enterprise level support structures and professional services within the media and broadcast sectors. These proven structures are designed to solve the headache of support and installation/integration services for vendors and providers, allowing them to focus on product development, service and profitability.

Our approach includes full software integration services and support. By developing SOA-based integration around best-of-breed products, we are able to produce solutions that clients can buy either off the shelf or on a turnkey basis. This not only drives a process of continuous improvement internally and with our vendors, but also drives a sales pipeline back with those products we work with.

James Gibson, founder and CEO of Ortana, has over 15 years of experience working within the broadcast and media sector which includes working within a leading broadcast software vendor (OmniBus), a Tier 1 broadcast provider (Red Bee Media) and facility houses (re:fine and Loft London). This experience of working across the different sectors has provided a clarity regarding which support and service structures work within the four 9s SLA environment. For additional information on Ortana, visit us at www.ortana.tv, follow us on twitter.com/ortanamg or like us on www.facebook.com/ortanamg

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