Point of purchase displays, strategically designed and placed to trigger impulse buying, are undeniably effective. No doubt, you've fallen under their spell more than once - most likely while waiting to check out at a supermarket or convenience store. Here's how it usually goes.
The line is slow, and you start leafing through a magazine from the rack at the top of the aisle. A couple of the articles inside look interesting, so you drop it in your basket. Meanwhile, there's a candy bar on the shelf to your left that's calling your name, and the soft drinks in the refrigerated case below the candy look good. You grab one of each. Then there's a display with gift cards. Your teenage niece has a birthday coming up, and you never know what to get her. A gift card is the perfect solution!
Before you know it, you've reached the scanner with four or five items you hadn't planned to buy when you entered the store.
If this has happened to you (and you know it has), you're not alone. According to Point of Purchase Advertising International's 2014 Mass Merchant Study:
82 percent of purchase decisions are made in the store.
A full 62 percent of in-store purchase decisions are made on impulse, with 16 percent driven by point of purchase displays.
The average lift for mass merchandise items is 1.4 percent, but items like cosmetics, batteries and lip care products achieve considerably higher lift, at 17.4 percent, 7.6 percent and 6.3 percent, respectively.
While many point of purchase displays in supermarkets, gas stations and convenience stores focus on low-ticket items, their potential uses are virtually unlimited. They're great for promoting new products/brands, sale items, seasonal/holiday products, novelty and gift items and can be effectively used in settings as widely varied as fast food restaurants, banks, hobby stores and hardware dealers.
Fulfillment: Key to Successful POP Campaigns
POP advertising runs the gamut from shelf edging, display packs, display stands, mobiles, posters and banners to elaborate fabrications involving lights, movement and sound. Complex displays may be broken into several pieces, requiring assembly instructions. And additional signage, banners and marketing literature may accompany the display.
Moreover, a typical POP campaign can involve hundreds or even thousands of locations. Variations in store size, demographics, usage volume and more may affect which display elements and how many should ship to each site. Manually placing, modifying and tracking orders to ensure that each location gets the right items in the right configurations and numbers can consume a great deal of staff time.
Given the amount of money you devote to developing an effective point of purchase campaign, it only makes sense to hire an experienced fulfillment services partner to make sure it gets delivered quickly and accurately. You need a partner that can quickly and accurately assemble display kits, package and ship them in the most cost-efficient way to ensure timely delivery in good condition. Better firms also have database capabilities to automate complex orders for multiple locations, reducing the time it takes from hours or days to just minutes. That way, whether you're shipping to 500 or 5,000 locations, you still place just one order.
In addition to maintaining store profiles to facilitate ordering, a good fulfillment company can help with:
Design-on-demand capabilities to produce customized literature and other signage to accompany kits and displays, and
Digital and variable data printing to support rush print order and accommodate store variations and localized offers.
Thinking of taking the plunge into POP? Iron Mountain has advanced systems and tools to help you create, produce and manage your marketing campaigns, online fulfillment management system, print management and on-demand printing. For more on best practices in POP fulfillment, visit our Knowledge Center and read POP Displays: to Market, to Market, Today! and POP Fulfillment When You Really Need to Wow Your Audience.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...
21/04/2026
Fox Sports has selected Appear as a technology partner to support the next phase...
21/04/2026
Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...
21/04/2026
Layercake has formalised the integration of Bitmovin's video streaming infra...
21/04/2026
The International Judo Federation (IJF) has extended its distribution partnershi...
21/04/2026
Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...
21/04/2026
Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...
21/04/2026
Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...
21/04/2026
FOX Entertainment partnered with Verizon to overcome significant production hurd...
21/04/2026
Osprey Video has announced its technology showcase for the NAB Show 2026, highli...
21/04/2026
Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...
21/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
21/04/2026
Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...
21/04/2026
Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...
21/04/2026
Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...
21/04/2026
Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...
21/04/2026
Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...
21/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
21/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
21/04/2026
Rohde & Schwarz to host Power Electronics Online Conference From Design to Vali...
21/04/2026
MAS and Lockheed Martin partner to establish an F-35 depot in Canada, enabling in-country sustainment and creating high-skilled aerospace jobs....
21/04/2026
Advertising strategies shift as competition grows for a large, active and qualit...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...
21/04/2026
Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse...
21/04/2026
On-Premise AI Suite from Studio Network Solutions Debuts at NAB Show 2026
Melanie Ciotti April 21, 2026
0 Comments
Unlimited processing, no cloud depe...
21/04/2026
London, 21 April 2026 IBC today announced the appointment of Tim Banham as its first Chief Commercial Officer (CCO), a newly created role that reflects the or...
21/04/2026
Motion Design Tools - April 2026
Roland Kahlenberg April 21, 2026
0 Comments
Within 2 days, Maxon and Canva announced pro-level motion design apps - A...
21/04/2026
Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Point of purchase displays, strategically designed and placed to trigger impulse buying, are undeniably effective. No doubt, you've fallen under their spell more than once - most likely while waiting to check out at a supermarket or convenience store. Here's how it usually goes.
