
Paris 2024: NBC Sports Team Is Excited for a Return to Normalcy at These Summer Olympics After the challenges of geography and COVID, Paris 2024 appears primed for a breakout By Brandon Costa, Director of Digital
Thursday, July 25, 2024 - 4:28 pm
Print This Story
The Paris 2024 Summer Olympics are yet to officially begin with the Opening Ceremony on the Seine on Friday, but this experience already feels wildly different from recent Games for the team at NBC Olympics.
Well, I can go walk for a cup of coffee, NBC Olympics Primetime in Paris host Mike Tirico laughed during a press call on Wednesday. I couldn't do that in Beijing.
NBC Olympics' Molly Solomon: I just can't wait for the audience to experience what NBC Olympics has planned.
Two Olympic Games have been held since the COVID-19 outbreak in March 2020: the postponed Tokyo 2020 Summer Olympics (which were held in 2021) and the Beijing 2022 Winter Olympics. Both Games were held with few to no fans in the stands and with strict lockdowns in each host city.
Throw in a far more manageable time-zone difference than those past two Games, and one can imagine how much the folks at NBC Sports and NBC Olympics are chomping at the bit to get going on one of the most anticipated Olympic Games in some time.
I couldn't be more excited about Paris, says Molly Solomon, executive producer/president, NBC Olympics Production. What I love about working on the Olympics is, every time you begin on a new city and a new four-year cycle, it's a blank slate. When we realized we had Paris 2024, the first thing we thought was, How can we take advantage of the time zone and show all the most popular sports live on NBC in the daytime?
Full stands add to the atmosphere of events on television, and the return of athletes' families adds a wealth of storytelling opportunities. Tirico expects more energy from the live coverage this time around.
It is so different. I can't tell you how different it is, he says. It's a shame, because I think Tokyo could have been an incredible Olympic experience [the way] Beijing was [in 2008]. American athletes, athletes from around the world [will] feel the energy of the fans; they'll feel the passion of Paris. I think it will lead us to a Games that may rival London in 2012 for excitement and enthusiasm. People still talk about those Games and how great they were. Everything is in position for that to happen here this time around. I hope it does.
Additionally, Tirico makes the point that you might need to trace back as far as those 2012 Summer Olympics in London to find a Games where a sizable contingency of U.S. fans could travel to attend. The 2014 Games were held in Russia. The 2016 Rio Olympics were marred by the Zika virus. The 2018 Winter Games were in the remote South Korean resort town of Pyeongchang. And then came COVID.
Now, in 2024, a return to normal conditions coupled with the allure of one of the world's most beloved cities, Paris, is hard to deny. The NBC Olympics team expects the city to play a key co-starring role in its coverage of the entire two-week event.
I think you're going to see Paris interwoven in everything we do, says Solomon. You hark back to some Games of old, and what I remember - particularly in Beijing, London; I could go all the way back to Barcelona, when I started - is that the host city was the co-star. That's where we're elevating Paris, and we just can't wait.
Tirico notes, Paris is one of two things: either you've been here and can't wait to come back, or you've never been here and are dying to get here. As someone who's in the category of having been here a few times, especially in the lead-up, there's nothing like walking around Paris. And they've made the choice to put the venues right next to some of the iconic spots, things you'll probably see in the Opening Ceremony on Friday. Paris is just a massive co-star in these Games. Nothing is bigger than the athletes and the competition, but Paris is pretty darn close second to that, I'll tell you.
This is also a significant Olympics for Solomon, a respected veteran of the sports-television industry, who was named executive producer and president of NBC Olympics Production in November 2019. Just four months later, the world was stood on its head by the pandemic, and her first Summer Olympics in the position were postponed. Paris is already beginning to feel more like the experience she originally signed up for.
This job is everything I hoped for in 2019, she says. I just can't wait for the audience to experience what NBC Olympics has planned.
More from Sports Video Group
05/06/2026
The university-wide initiative has pushed their creative content to a new level
Although collegiate athletics at a single institution can contain numerous spo...
05/06/2026
In-venue and creative video staffers at the professional and collegiate level ha...
05/06/2026
Synamedia has announced that Lumine Group has agreed to acquire its Video Network business. The company is positioning the transition as the start of a new phas...
05/06/2026
Ateme, Broadcasting Center Europe (BCE), and Scaleway have announced a strategic partnership to deliver a cloud-based media supply chain covering ingest through...
05/06/2026
Audinate has announced three new additions to its Dante AVIO Install adapter series: a 4-Channel Analog Input, a 4-Channel Analog Output, and a 2-Ch In/2-Ch Out...
05/06/2026
Sportradar Group AG has announced a multi-year extension of its exclusive global...
05/06/2026
The M6 Group will broadcast FIFA World Cup 2026 matches live and in Ultra High D...
05/06/2026
The Athletic has announced that PGA TOUR highlights will be integrated into its golf coverage beginning with the Memorial Tournament presented by Workday. PGA T...
05/06/2026
When the FIFA World Cup arrives in North America in 2026, it will bring more tha...
05/06/2026
FIFA and DAZN have announced the launch of FIFA exclusively on DAZN, consolidating FIFA's content portfolio within DAZN's sports platform. The move fol...
05/06/2026
Telemundo's exclusive Spanish-language coverage of the FIFA World Cup 2026 G...
05/06/2026
Dolby Laboratories and NBCUniversal have announced that Peacock will stream Tele...
05/06/2026
Formula 1 has announced a 10-year extension to keep the Las Vegas Grand Prix on the F1 calendar through 2037. Las Vegas Grand Prix, Inc., Clark County, and the ...
05/06/2026
The broadcast-engineering team overcomes wind, speed, and salt water - and dista...
05/06/2026
Deploying both onsite and remote crews, the company is providing calibrated-came...
05/06/2026
With Inter&Co Stadium unavailable, ESPN's UFL team rebuilt its broadcast pla...
05/06/2026
One of the most exciting and informative events on the SVG annual event calendar is the Regional Sports Production Summit, an annual gathering of industry profe...
05/06/2026
For the race's third year at the historic racetrack, the broadcaster has added cameras and will incorporate multiple drones
The 158th edition of the Belmon...
05/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
03/06/2026
Liverpool FC and Wasabi Technologies have announced a multi-year extension of their partnership, with Wasabi continuing as the club's official cloud storage...
03/06/2026
Grass Valley has announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP as part of the relocation of its n...
03/06/2026
The Riedel Group has announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 201...
03/06/2026
Clear-Com has announced the deployment of its intercom solutions at Itaka Arena ...
03/06/2026
Scott Coker has announced six senior executive appointments for his new global MMA promotion, which launched earlier this year with $60 million in financing. Ad...
03/06/2026
Telemundo, the exclusive Spanish-language home of the FIFA World Cup 2026, has announced its digital and social media programming for the tournament, running Ju...
03/06/2026
The Bundesliga has announced the launch of Captain, an AI assistant built into t...
03/06/2026
Anthony James Partners (AJP) is serving as technology consultant for a moderniza...
03/06/2026
Audio-Technica has announced the recipients of its annual sales rep firm awards for the 2025-26 fiscal year. The awards were presented by Jim Schanz, Executive ...
03/06/2026
iodyne will exhibit at Cine Gear Expo 2026 alongside RED Digital Cinema and Adob...
03/06/2026
The broadcaster will deploy 39 cameras for game coverage, six cameras for studio...
03/06/2026
The 2026 FIFA World Cup is providing a great opportunity for not only Fox Sports...