
Paris 2024: NBC Sports Team Is Excited for a Return to Normalcy at These Summer Olympics After the challenges of geography and COVID, Paris 2024 appears primed for a breakout By Brandon Costa, Director of Digital
Thursday, July 25, 2024 - 4:28 pm
Print This Story
The Paris 2024 Summer Olympics are yet to officially begin with the Opening Ceremony on the Seine on Friday, but this experience already feels wildly different from recent Games for the team at NBC Olympics.
Well, I can go walk for a cup of coffee, NBC Olympics Primetime in Paris host Mike Tirico laughed during a press call on Wednesday. I couldn't do that in Beijing.
NBC Olympics' Molly Solomon: I just can't wait for the audience to experience what NBC Olympics has planned.
Two Olympic Games have been held since the COVID-19 outbreak in March 2020: the postponed Tokyo 2020 Summer Olympics (which were held in 2021) and the Beijing 2022 Winter Olympics. Both Games were held with few to no fans in the stands and with strict lockdowns in each host city.
Throw in a far more manageable time-zone difference than those past two Games, and one can imagine how much the folks at NBC Sports and NBC Olympics are chomping at the bit to get going on one of the most anticipated Olympic Games in some time.
I couldn't be more excited about Paris, says Molly Solomon, executive producer/president, NBC Olympics Production. What I love about working on the Olympics is, every time you begin on a new city and a new four-year cycle, it's a blank slate. When we realized we had Paris 2024, the first thing we thought was, How can we take advantage of the time zone and show all the most popular sports live on NBC in the daytime?
Full stands add to the atmosphere of events on television, and the return of athletes' families adds a wealth of storytelling opportunities. Tirico expects more energy from the live coverage this time around.
It is so different. I can't tell you how different it is, he says. It's a shame, because I think Tokyo could have been an incredible Olympic experience [the way] Beijing was [in 2008]. American athletes, athletes from around the world [will] feel the energy of the fans; they'll feel the passion of Paris. I think it will lead us to a Games that may rival London in 2012 for excitement and enthusiasm. People still talk about those Games and how great they were. Everything is in position for that to happen here this time around. I hope it does.
Additionally, Tirico makes the point that you might need to trace back as far as those 2012 Summer Olympics in London to find a Games where a sizable contingency of U.S. fans could travel to attend. The 2014 Games were held in Russia. The 2016 Rio Olympics were marred by the Zika virus. The 2018 Winter Games were in the remote South Korean resort town of Pyeongchang. And then came COVID.
Now, in 2024, a return to normal conditions coupled with the allure of one of the world's most beloved cities, Paris, is hard to deny. The NBC Olympics team expects the city to play a key co-starring role in its coverage of the entire two-week event.
I think you're going to see Paris interwoven in everything we do, says Solomon. You hark back to some Games of old, and what I remember - particularly in Beijing, London; I could go all the way back to Barcelona, when I started - is that the host city was the co-star. That's where we're elevating Paris, and we just can't wait.
Tirico notes, Paris is one of two things: either you've been here and can't wait to come back, or you've never been here and are dying to get here. As someone who's in the category of having been here a few times, especially in the lead-up, there's nothing like walking around Paris. And they've made the choice to put the venues right next to some of the iconic spots, things you'll probably see in the Opening Ceremony on Friday. Paris is just a massive co-star in these Games. Nothing is bigger than the athletes and the competition, but Paris is pretty darn close second to that, I'll tell you.
This is also a significant Olympics for Solomon, a respected veteran of the sports-television industry, who was named executive producer and president of NBC Olympics Production in November 2019. Just four months later, the world was stood on its head by the pandemic, and her first Summer Olympics in the position were postponed. Paris is already beginning to feel more like the experience she originally signed up for.
This job is everything I hoped for in 2019, she says. I just can't wait for the audience to experience what NBC Olympics has planned.
More from Sports Video Group
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
19/12/2025
SVG Sit-Down: Diversified's Jared Timmins on AI for Broadcast Sports and Cre...
19/12/2025
2025 SVG Summit Audio Recap: Say What?The Audio Production and Distribution Workshop at the SVG Summit 20 took on issues including speech intelligibility, Next-...
19/12/2025
Gamified fun: Channel 5 on its NFL Big Game Night ambitions with Hungry Bear Med...
19/12/2025
College Football Playoff Preview: For ESPN, Round 1 is a Fantastic Yet Familia...
19/12/2025
AWS's Jason Dvorkin on Developing Partnerships With the NBA and PGA Tour, Em...
19/12/2025
Netflix Kicks Off Packed Sports Week with Paul-Joshua Fight Before Shifting to N...
19/12/2025
SVG New Sponsor Spotlight: Presidio's Nareev Shah on the Role of Its Captiva...
18/12/2025
SVG Campus Shot Callers: Kurt Sutton, Director of Broadcast Operations, Clemson ...
18/12/2025
Follow the Money Episode 2: Inside the Sports Media Biz with Sam McCleery and St...
18/12/2025
SVG Sit-Down: Google Cloud's Anshul Kapoor on the Future of Generative Prod...
18/12/2025
The 2025 SVG Summit Draws Record Crowd for 20th-Annual Sports-Production Industr...
17/12/2025
Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...
17/12/2025
ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...
17/12/2025
Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
11/12/2025
ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...
11/12/2025
SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...
11/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff
Thursday, December 11, 2025 - 7:24 am
Print This Story | Subscribe
Story Highlights
The 2...
11/12/2025
SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...
11/12/2025
SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues...
11/12/2025
2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al...
11/12/2025
SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with...
11/12/2025
A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A...
11/12/2025
How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of ...
11/12/2025
SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr...
10/12/2025
Sound-Alike Commercials Are Part of Sports' Soundtrack Johnny Cash for Coca-Cola is the latest in a long litany of sonic approximationsBy Dan Daley, Audio ...
10/12/2025
Immersive Sound Is Logical Next Step for Sports VenuesSound-systems suppliers are sanguine, but the market has its challengesBy Dan Daley, Audio Editor
Wednes...
10/12/2025
The Romans Built Arenas for Immersive Sound 2,000 Years AgoThe historic Arena of Nimes in France is still in use todayBy Dan Daley, Audio Editor
Wednesday, De...
10/12/2025
SVG Summit 2025 Preview: Audio Workshop Hits on Immersive, Virtualized, and Next...
10/12/2025
SVG Summit 2025 Technology Exhibits Preview: Audio SpotlightBy SVG Staff
Wednesday, December 10, 2025 - 8:21 am
Print This Story | Subscribe
Story Highlig...
10/12/2025
SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi...
10/12/2025
Advancements in audio technology: Capturing the atmosphere of live sports By David Davies
Tuesday, November 25, 2025 - 09:27
Print This Story
Although wor...
10/12/2025
Everything smelled of popcorn: The art of bringing the complex sound of esports ...
09/12/2025
2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined t...