
Paris 2024: NBC Sports Team Is Excited for a Return to Normalcy at These Summer Olympics After the challenges of geography and COVID, Paris 2024 appears primed for a breakout By Brandon Costa, Director of Digital
Thursday, July 25, 2024 - 4:28 pm
Print This Story
The Paris 2024 Summer Olympics are yet to officially begin with the Opening Ceremony on the Seine on Friday, but this experience already feels wildly different from recent Games for the team at NBC Olympics.
Well, I can go walk for a cup of coffee, NBC Olympics Primetime in Paris host Mike Tirico laughed during a press call on Wednesday. I couldn't do that in Beijing.
NBC Olympics' Molly Solomon: I just can't wait for the audience to experience what NBC Olympics has planned.
Two Olympic Games have been held since the COVID-19 outbreak in March 2020: the postponed Tokyo 2020 Summer Olympics (which were held in 2021) and the Beijing 2022 Winter Olympics. Both Games were held with few to no fans in the stands and with strict lockdowns in each host city.
Throw in a far more manageable time-zone difference than those past two Games, and one can imagine how much the folks at NBC Sports and NBC Olympics are chomping at the bit to get going on one of the most anticipated Olympic Games in some time.
I couldn't be more excited about Paris, says Molly Solomon, executive producer/president, NBC Olympics Production. What I love about working on the Olympics is, every time you begin on a new city and a new four-year cycle, it's a blank slate. When we realized we had Paris 2024, the first thing we thought was, How can we take advantage of the time zone and show all the most popular sports live on NBC in the daytime?
Full stands add to the atmosphere of events on television, and the return of athletes' families adds a wealth of storytelling opportunities. Tirico expects more energy from the live coverage this time around.
It is so different. I can't tell you how different it is, he says. It's a shame, because I think Tokyo could have been an incredible Olympic experience [the way] Beijing was [in 2008]. American athletes, athletes from around the world [will] feel the energy of the fans; they'll feel the passion of Paris. I think it will lead us to a Games that may rival London in 2012 for excitement and enthusiasm. People still talk about those Games and how great they were. Everything is in position for that to happen here this time around. I hope it does.
Additionally, Tirico makes the point that you might need to trace back as far as those 2012 Summer Olympics in London to find a Games where a sizable contingency of U.S. fans could travel to attend. The 2014 Games were held in Russia. The 2016 Rio Olympics were marred by the Zika virus. The 2018 Winter Games were in the remote South Korean resort town of Pyeongchang. And then came COVID.
Now, in 2024, a return to normal conditions coupled with the allure of one of the world's most beloved cities, Paris, is hard to deny. The NBC Olympics team expects the city to play a key co-starring role in its coverage of the entire two-week event.
I think you're going to see Paris interwoven in everything we do, says Solomon. You hark back to some Games of old, and what I remember - particularly in Beijing, London; I could go all the way back to Barcelona, when I started - is that the host city was the co-star. That's where we're elevating Paris, and we just can't wait.
Tirico notes, Paris is one of two things: either you've been here and can't wait to come back, or you've never been here and are dying to get here. As someone who's in the category of having been here a few times, especially in the lead-up, there's nothing like walking around Paris. And they've made the choice to put the venues right next to some of the iconic spots, things you'll probably see in the Opening Ceremony on Friday. Paris is just a massive co-star in these Games. Nothing is bigger than the athletes and the competition, but Paris is pretty darn close second to that, I'll tell you.
This is also a significant Olympics for Solomon, a respected veteran of the sports-television industry, who was named executive producer and president of NBC Olympics Production in November 2019. Just four months later, the world was stood on its head by the pandemic, and her first Summer Olympics in the position were postponed. Paris is already beginning to feel more like the experience she originally signed up for.
This job is everything I hoped for in 2019, she says. I just can't wait for the audience to experience what NBC Olympics has planned.
More from Sports Video Group
21/10/2026
The lifelong Terps fan is making the most of his dream school, producing and directing broadcasts while gaining professional reps across the Washington, DC, spo...
21/10/2026
University of Washington Intercollegiate Athletics has brought its new Sundodger...
21/10/2026
The Pac 12 has appointed its first ever Chief Commercial & Growth Officer, compl...
21/10/2026
The Wildcats' $875 million home blends an intimate 35,000-seat design with 3...
20/10/2026
Sony's Beyond Sports technology will power real-time animation of the game, ...
20/10/2026
The NBA is putting on a full-court press when it comes to digital offerings this year, and that includes some great new features on the NBA App as well as a new...
20/10/2026
Testing what works is an important part of developing successful fan engagement....
20/10/2026
One fan in The Nordecke will wear the device via headset on Wednesday night
Spo...
20/10/2026
Regular-season game coverage will continue to be a mix of REMI and onsite produc...
20/10/2026
Grass Valley has added Bridge Technologies to the company's Media eXchange Layer (MXL) initiative, demonstrating how this has supported the containerization...
20/10/2026
Gravity Media has rapidly deployed complete IP-based broadcast infrastructure fo...
20/10/2026
Ateme has announced a strategic partnership with Viamedia, the ad tech company b...
20/10/2026
As concerts and other live performances reach audiences through global streaming...
20/10/2026
Media Links' Xscend platform and MDP3020 IP media gateways supported live broadcast contribution for the All-Asia Games, that recently took place in Japan.
...
20/10/2026
For Major League Soccer creative teams, 2027 is going to be unlike any year they...
20/10/2026
The National Hockey League (NHL) has given a first look at its planned transform...
20/10/2026
FloSports and the National Lacrosse League (NLL) have entered into a multiyear m...
20/10/2026
The Advanced Media Workflow Association (AMWA) has received a 2026 Technology & ...
20/10/2026
Pearl TV has made significant progress in its industry-wide initiative to make NEXTGEN TV converter boxes more affordable and accessible to consumers, marking a...
20/10/2026
The 37th edition of SPORTEL Awards took place on Monday, Oct. 19 at the Grimaldi Forum Monaco, under the High Patronage of H.S.H. Prince Albert II of Monaco. Ch...
20/10/2026
Amagi has announced a strategic partnership with Sistemas de Video Comunicaci n ...
20/10/2026
The home of cycling coverage is secure as Eurosport and TNT Sports today extend ...
19/10/2026
The NBA 2026/2027 is about to tip off and with it the NBA is enhancing its digit...
19/10/2026
Net Insight has appointed Mario von Dahn as its new Chief Financial Officer (CFO) and member of the Executive Management Team. He will assume his position no la...
19/10/2026
The Miami HEAT have announced a television broadcast partnership with My15 WTCN in West Palm Beach for the 2026-27 season. The agreement began Friday, Oct. 16, ...
19/10/2026
KOKUSAI DENKI Electric America will show its broadcast cameras, remote control p...
19/10/2026
Bridge Technologies has announced its participation in the Media eXchange Layer (MXL) initiative following IBC2026, saying the work has supported the containeri...
19/10/2026
PSSI Global Services has promoted Tracy Michaels to Vice President of Engineering, a newly created position. Michaels has been a member of PSSI's engineerin...
19/10/2026
Gone are the days of needing a large budget or a full army of technologies to ex...
17/10/2026
At PBR Teams Series: Maverick Days at UBS Arena in Belmont Park, NY, PBR Executi...
16/10/2026
The LA Clippers have announced their local television plan for the 2026-27 seaso...
16/10/2026
At sports-media summit, he describes the success of the one-year-old agreement a...
16/10/2026
Parks Associates, in partnership with InterDigital, has published a white paper ...
16/10/2026
Cisco is expanding its work with the Atlanta Hawks, Cleveland Cavaliers, and Brooklyn Sports & Entertainment (BSE) as the 2026-27 NBA season gets underway, prov...
16/10/2026
Broadcast Management Group (BMG) has introduced Media Command, a private cloud broadcast platform that integrates recording, media asset management (MAM), chann...
16/10/2026
TNDV and GameTime Productions have expanded their remote production responsibilities for Team Boxing League (TBL) for the league's recently completed fourth...
16/10/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
16/10/2026
Broadcast and streaming are converging around live media. Traditional broadcasters increasingly distribute their linear services through streaming platforms alo...
16/10/2026
DAZN and Guardians League, a new professional franchise surf racing series, have announced a multi-year global broadcast partnership. Guardians League events wi...
16/10/2026
Sobatech Group is producing live coverage of the F4 Spanish Championship and Eur...
16/10/2026
The Walt Disney Company and Dude Perfect have announced an integrated creative partnership. Dude Perfect will develop original content for its own channels insp...
16/10/2026
Onsite studio show will accompany game productions in San Francisco and Atlanta
...
16/10/2026
Grass Valley s AMPP platform continues to grow in popularity, especially with th...
16/10/2026
FloSports and the National Lacrosse League (NLL) have entered a multiyear media partnership that makes FloSports the exclusive global streaming home of the NLL....
16/10/2026
At PBR Teams Series: Maverick Days at UBS Arena in Belmont Park, NY, PBR Executive Producer Jason Jacquette took a few minutes with SVG to discuss how his team ...
15/10/2026
E! and USA Sports will air Live from the Orange Carpet: WNBA Finals, a one-hour live special hosted by Lilly Singh, on Monday, October 19 at 6 p.m. ET / 3 p.m. ...
15/10/2026
Eutelsat has renewed its partnership with Antik Sat, the direct-to-home (DTH) television platform operated by Antik Telecom, and A1, a communications provider i...
15/10/2026
FOR-A America continues to expand its product portfolio in new directions, moves which are also giving the company more stickiness when it comes to a North Amer...
15/10/2026
Cerberus Tech has introduced Livelink Studio, an integrated cloud production and master control environment that provides redundant live production engines on d...
15/10/2026
USSI Global has promoted Amanda Flynn to Chief Operating Officer (COO). Flynn, who has served as Chief Revenue Officer (CRO) since March 2024, will focus on exp...