Avid brings agentic media production to IBC2026

Avid brings agentic media production to IBC2026

Brie Clayton August 21, 2026

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After launching Avid Content Core at NAB 2026, Avid expands its media intelligence capabilities, connecting media across storage environments and giving agents the context to act inside trusted workflows.

Avid will unveil how it is transforming production to help media organizations unite content, agentic workflows, and business insights at IBC2026 (RAI Amsterdam, September 11-14, Booth 7.B59). Spanning news and post production, Avid's latest innovations will help global teams work faster and more efficiently while preserving creative control and editorial trust.

As media organizations continue to modernize operations while managing tighter budgets and increasing content demands, Avid is embedding enterprise-grade media intelligence and governed automation across its trusted ecosystem, enabling customers to speed up routine processes and gain greater visibility into the value of their content.

Continued expansion of Avid Content Core At the heart of Avid's IBC showcase is the award-winning Avid Content Core , which, a year after its IBC2025 debut, continues to evolve as the intelligence layer connecting Avid's agentic ecosystem across news and post production.

At IBC2026, Avid will introduce native asset management capabilities, connecting media across customers' own cloud and on-premises environments - including Avid NEXIS , AWS, Google Cloud, Microsoft Azure and other third-party storage, facilitating the ability to index, search, manage, and work with content wherever it resides. Beyond a traditional MAM, this connected media understanding provides the foundation for agentic automation to execute work within trusted production workflows, without requiring everything to be migrated into a single repository.

It is exciting to see Avid Content Core expand and address the real opportunity of connecting the creative and operational sides of media with a clearer picture of how each piece of content is produced - and the value it creates, said Wellford Dillard, Chief Executive Officer at Avid. Avid Content Core is building that bridge, giving organizations the intelligence to understand how content is being created and the resources being used. This is a major step forward in enabling teams to tell their stories with deeper business insight and editorial trust - all from within the systems they already know and rely on.

Visitors to IBC2026 will seeAvid demonstrating how it is applying agentic media experiences across its portfolio to help teams create, collaborate, and deliver content more efficiently. Demos include:

News production - Connected planning, modern rundown, production, and publishing workflows across Avid Content Core, MediaCentral and Wolftech News , including story development, social publishing, and next-generation newsroom experiences that help teams deliver content faster across every platform. Measure and manage production costs and resources, from planning to performance, across the editorial ecosystem with unprecedented visibility through Content Core Insights.

Post production - Agentic editing experiences across Media Composer and Avid Content Core that draw on Avid Content Core's media intelligence, understanding media identity, location, metadata, and production context. Designed for enterprise-grade creative collaboration and supported by Avid NEXIS , these technology previews demonstrate how editorial teams can work faster while maintaining creative control.

Audio post production - The latest Pro Tools innovations for audio post production, helping creative teams deliver world-class audio across increasingly complex productions. Highlights include support for the immersive broadcast standard MPEG-H plus previews of new powerful integrations that streamline audio post production from editing and ADR through final mix.

To schedule a meeting or demonstration with Avid at IBC2026, visit www.avid.com/ibc.

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