
By undertaking ABC's audit, companies demonstrate their commitment to following industry best practices in the area of brand safety. This gives brands greater confidence that their advertising will not be associated with content that could jeopardise brand reputation.
Nasmedias certification from TAG underscores its commitment to protecting brand advertisers by adhering to industry best practices for brand safety. This includes actively monitoring and detecting ad misplacement, ensuring that all partner agreements adhere to brand safety and anti-piracy principles, documenting policies and procedures to minimize ad misplacement, and implementing pirate mobile app filtering.
As a TAG approved auditor with a portfolio of over 100 brand safety clients, ABC supplies the online media industry with a trusted and robust validation service, delivering reassurance to those in the online ad trading industry.
Park, Pyoung-Kwon, Chief Executive Officer at Nasmedia comments:
Brand safety is a top priority for advertisers, and Nasmedia is committed to implementing stringent processes and solutions to protect them from potential brand safety threats and provide assurance that their ads will be placed in safe and suitable environments. We are honored that TAG has recognized our global efforts to build a safer, more transparent, and accountable platform, marking a significant milestone for Korean companies. We look forward to further collaboration with TAG to promote brand safety and elevate industry standards.
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