ABC delivers verification to TubeMogul

Today, TubeMogul has been issued the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles kitemark following verification of its brand safety policies and practices by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital advertising market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC UK's Verification Service please go to: www.abc.org.uk/dtsg.

Keith Eadie, TubeMogul's Chief Marketing Officer comments: TubeMogul was built on a foundation of transparency and accountability. We believe that every advertiser deserves to know exactly where their ad appeared, who saw it, and how it was received. We're thrilled to receive this verification, and look forward to continuing to work with JICWEBS and ABC to deliver what brands expect from online video advertising.

Jerry Wright, ABC Chief Executive, said: We are delighted to have Verified TubeMogul's brand safety policies and practices. ABC's verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital video advertising.

LINK:	http://www.abc.org.uk/-News-And-Views-/News/ABC-delivers-verification-...
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