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Netflix Kicks Off 15-Year Anniversary Celebrations in Brazil With New Office and Visit From co-CEO Greg Peters
Business
27 January 2026
GlobalBrazil
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Today, Netflix celebrated the grand opening of a new, larger office in S o Paulo, a fitting start to commemorate its 15th year in Brazil. Co-CEO Greg Peters attended the ceremony, bringing together leaders from the creative industry, government authorities, and business partners. At the event, the co-CEO highlighted the strengthening of Netflix's partnership with Brazil's audiovisual sector and reaffirmed the country's importance to global entertainment and to Netflix.
The opening of our new S o Paulo office is a natural next step in the journey our local team has built over the past 15 years alongside Brazil's creative community, said Peters. We are extremely proud to work hand-in-hand with local creators and to witness firsthand how Brazil continues to tell stories that resonate far beyond its borders.
Economic Impact
Netflix Brazil's new office is located in the Pinheiros district and is the only Netflix office in Latin America fully occupied exclusively by the company. More than 2,000 jobs were created during construction and adaptation of the building - a process that injected $25 million (R$141 million) into S o Paulo's local economy. The new space was designed to support a growing team of nearly 300 employees across all areas of the business - and Netflix's Brazil workforce grew by 20% in 2025 alone.
Over the past three years, Netflix has worked with more than 40 Brazilian production companies, strengthening a production ecosystem that is vital to both the economy and culture. More than 12,000 jobs were generated through films and series released in 2025.
I am happy to share such an important moment for Netflix with S o Paulo and Brazil. Having the company's new headquarters in the city is a great source of pride, especially because of the investment made in what I consider the best city in the world. We are experiencing a very positive moment with this news, and I am sure that from here Netinha' will continue producing Brazilian content for Brazil and for the world, said Mayor Ricardo Nunes.
Also present at the ceremony were Pedro Guerra, chief of staff to Vice President Geraldo Alckmin, and Marcelo de Assis, Executive Secretary for Culture, the Creative Economy, and Industry of the State of S o Paulo, among other authorities.
From left to right: Pedro Guerra, Elisabetta Zenatti, Marcelo de Assis, Ricardo Nunes, Greg Peters, and Mariana Polidorio (Director of Global Affairs for Netflix Brazil). Credit: Marcos Serra Lima/Netflix.
Cultural Contribution
Netflix launched in Brazil in 2011 and premiered its first Brazilian show, 3%, one decade ago in 2016. Since then, it has explored a wide range of genres, stories and formats through titles like Sintonia (a show set in the outskirts of S o Paulo that ran for five seasons and will soon premiere its spin-off feature film); the film Caramelo (a heartwarming dramedy that quickly became Netflix's most successful Brazilian title globally, surpassing 50 million views in less than three months); and the tropical mafia show Rulers of Fortune, which entered the global Top 40 most-watched series in the second half of 2025.
This new chapter for Netflix comes amid a strong momentum for Brazilian productions on the service. Between July and December 2025, global viewership of Netflixs Brazilian titles grew by 60% compared to the previous six-month period. In 2026, Netflix is launching Brazilian productions like Radioactive Emergency (a series about the radioactive accident in Goi nia in the 80s), Brasil 70 (a limited series about the Brazilian team that won the third soccer world championship), and Sintonia: The Movie (a spin-off from the series with five seasons).
The company also recently announced a varied slate of new productions, including:
The Pilgrimage, the film adaptation from the bestselling novel.
A new reality show hosted by Claudia Raia in which mothers and children face-to-face in a fun, surprise-filled competition for a prize of up to one million reais.
A new melodrama directed by Mauro Mendon a Filho, starring Marieta Severo, Alice Wegmann, Nanda Costa, and Jos de Abreu.
According to Elisabetta Zenatti, Vice President of Content for Netflix Brazil, this performance reflects a consistent trajectory of learning, investment, and creative ambition. We are deeply committed to telling Brazilian stories, and in many cases, they resonate globally precisely because they address universal themes, said Zenatti. Reaching this balance requires a genuine connection with audiences, strong partnerships with the country's most creative minds, and a culture that values autonomy, experimentation, and boldness.
Supporting local storytellers
While in S o Paulo, Peters met with local independent producers to talk about the state of the industry and the relevance of Brazil in Netflix's overall strategy. From left to right: Marianna Brennand, Carolina Markowicz, Quico Meirelles, Elisabetta Zenatti, Felipe Vellas, Pedro Freire, Greg Peters, Barbara Adams, Kaique Alves, Esmir Filho, Francisco Ramos, Rodrigo Cesar, Higia Ikeda, Juliana Vicente, Aline Lourena, Petra Costa, Marcelo Caetano and Gabriel Martins. (Cr. Marcos Serra Lima/Netflix)
Beyond creating branded films and shows in the country, Netflix also bets on independent cinema through different types of deals - from pre-license agreements to financial coproductions.
One example is The Secret Agent, the celebrated Brazilian film that received four Oscar nominations and has won multiple awards this season. Netflix partnered with the producers to help finance the film and licence it for Brazilian audiences to enjoy it on Netflix i
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