Sony Pixel Power calrec Sony

ARRI spotlights commercials and music videos: DP Benoit Soler

11/07/2022

Trained at the prestigious National Film and Television School (NFTS) in the United Kingdom, it didn't take long for cinematographer Benoit Soler to make a name for himself in the world of cinema and advertising. Only one year after leaving school, he authored the cinematography of Ilo Ilo by Anthony Chen, which was awarded the Camera d'Or in Cannes 2013. He followed up with Boo Junfeng's Apprentice, whose photography did not go unnoticed. Today, Soler alternates between feature films, advertising, and music videos. It's not a problem to make the big leap, quite the contrary, explains Soler. Advertising allows me to try a lot of things that will inform my fictions, and vice versa. Music videos are also a very beautiful laboratory of expression. The idea is to provoke the unexpected and the emotional in the viewer. My choices are mainly driven by the director's vision.

Watch Samsung's Little Punk commercial telling a story in a few seconds

I like to work on narrative ads like Samsung's Little Punk,' directed by Niclas Larsson (Iconoclast), Mercedes' Immortal Love,' directed by Sebastian Strasser (Anorak) or Zalando's A life of liberty' (Bwgtbld), directed by Vincent Haycock, with the constraint of telling a story in a few seconds. In this case, my work is inspired by my experiences in fiction and video. The Blaze music video Territory' (Iconoclast) was a very vivid experience. We shot everything in Algiers, with ALEXA Mini and ARRI Master Primes. The film is naturalistic, treated like a series of paintings and shot at specific times of the day. The image is at the service of the narrative and never takes precedence over what is being told.

Watch the music video Territory (The Blaze,) shot with the ALEXA Mini and Master Prime lenses

Among Soler's recent ads is the remarkable work for Givenchy Fall/Winter 2021, directed by Jasmine Loignon (Iconoclast). To create this industrial universe, we shot in a stadium where we used nearly 350 motorized projectors, explains Soler. On this project, I worked closely with lighting designer Ignace D'Haese, with whom we designed the Givenchy lighting. I used an ALEXA Mini LF with ARRI Signature Prime lenses, says Soler. It gave the rendering I wanted on this film. The skin tones are very beautiful and provide a nice texture. We got a very pleasing output very quickly. Since a recent upgrade, the ALEXA Mini LF can also shoot in Super 35. This versatility interests me a lot. I like the idea of being able to mix wide format and Super 35, like when you use 35 mm and Super 16 in the same film. It allows you to give a different point of view, to tell things differently. And Super 35 also gives me access to a lot more lenses than wide format.

Watch a commercial for French luxury fashion brand Givenchy, captured with ARRI equipment

In terms of lenses, I prefer modern lenses, Soler continues. I dont like the image to be too nostalgic. For me, the ARRI Signature Primes are an extension of the ARRI Master Primes that I use a lot. The image and sharpness are nice, and they have a softness to them that interests me. I also really like the way they fall into blurs. Its really about the feel. Plus, the Signature Primes are a very comprehensive series that starts at 12 mm and includes all the intermediate lenses that I use a lot.

More of Benoit Soler's work can be found on his website: https://cosmictalents.com/benoit_soler

Opening photo: Arthur Couvat

Related Products ALEXA Mini LF Large format, small camera

ARRI Signature Prime Modern Lens. Timeless Look.

Master Prime Lenses
LINK: https://www.arri.com/news-en/arri-spotlights-commercials-dp-benoit-sol...
See more stories from arri

More from ARRI

20/09/2022

DP Christophe Offenstein captures La Tour with ARRI ALEXA Mini LF and Signature Primes

DP Christophe Offenstein was awarded with the prestigious French C sar Award for...

20/09/2022

Christophe Offenstein filme La Tour avec l'ARRI ALEXA Mini LF et les Signature Primes

C sar de la meilleure photo pour Valley of Love , Christophe Offenstein retro...

14/09/2022

ARRI cameras and lighting behind the many works of Italian DP Michele Brandstetter de Bellesini AIC

Proficient in a wide range of genera, DP Michele Brandstetter de Bellesini AIC h...

14/09/2022

I sistemi camera e l illuminazione ARRI dietro i numerosi lavori del DP italiano Michele Brandstetter de Bellesini AIC

Abile in una vasta gamma di generi, il DP Michele Brandstetter de Bellesini AIC ...

08/09/2022

ARRI Solutions delivers IP-based lighting network for Al Araby TV studios

Al Araby TV is the first major network in the Middle East to be equipped with IP-based lighting technology across the entirety of its new headquarters in Doha, ...

05/09/2022

Coldplay mixed reality promo at ARRI Stage London combines best of two worlds

British rock band Coldplay delivered a spectacular show in early 2022 as part of the delayed Dubai Expo2020. The mixed reality promotional film was shot at ARRI...

16/08/2022

ARRI Stage London unlocks creative potential for Sky Studios' The Rising

Although the Sky Original supernatural crime thriller series The Rising, from Sky Studios, initially decided on virtual production for safety considerations, ...

29/07/2022

Television Academy honors ARRI with an Engineering Emmy for more than a century of creativity and technology

The Television Academy announced the recipients of the 74th Engineering, Science...

27/07/2022

ARRI brings consistency and reliability to the set of Bake Off Japan

Amazon Prime Video recently released Bake Off Japan, a Japanese adaptation of the global hit show of the same name, where passionate home-bakers compete under...

19/07/2022

The cinematography of The Sound of Magic dazzles with the help of the ARRI ALEXA Mini LF camera

Netflix shakes up its Korean dramatic offerings with a more unique production in...

19/07/2022

ARRI ALEXA Mini LF (The Sound of Magic)

Netflix (The Sound of Magic) . ...

13/07/2022

ARRI ALEXA LF, Mini LF, and Signature Primes behind the scenes of a Portuguese feature film

Based on the successful novel by Portuguese author L dia Jorge, The Wind Whistl...

11/07/2022

ARRI spotlights commercials and music videos: DP Benoit Soler

Trained at the prestigious National Film and Television School (NFTS) in the United Kingdom, it didn't take long for cinematographer Benoit Soler to make a ...

11/07/2022

La pub, terrain de jeu cratif : Benoit Soler, directeur de la photo

Form la prestigieuse National Film and Television School (NFTS) au Royaume-Uni, le directeur de la photographie Benoit Soler naura pas mis longtemps se fai...

08/07/2022

ARRI spotlights commercials and music videos: DP Mlodie Preel

M lodie Preel, a young director of photography very active in advertising with about twenty spots per year, first went through the ESRA International Film Schoo...

08/07/2022

La pub, terrain de jeu cratif : Mlodie Preel, directrice de la photo

Jeune directrice de la photo tr s active dans la publicit avec une vingtaine de spots par an, M lodie Preel est dabord pass e par lESRA, avant de devenir assis...

06/07/2022

ARRI spotlights commercials and music videos: DP Kanam Onoyama

Both commercials and music videos are fields with high aesthetic stakes. ARRI France dove a bit deeper into these types of productions and first spotlights cine...

06/07/2022

La pub, terrain de jeu cratif : Kanam Onoyama, directeur de la photo

Japonais install depuis quinze ans en France, Kanam Onoyama est venu faire ses tudes de cin ma lESRA, apr s sa licence de litt rature fran aise lUniversi...

28/06/2022

ARRI SkyPanels illuminate World Figure Skating Championships 2022

When planning the lighting installation for this giant live sports tournament, the team around Lighting Designer Anton Weber was faced with a number of creative...

10/06/2022

Il DP Vittorio Zorini ci racconta l esplosione di colori in "Bang Bang Baby utilizzando attrezzatura ARRI

Prodotta da Amazon Studios, la serie italiana Bang Bang Baby racconta la storia ...

10/06/2022

DP Vittorio Zorini on the explosion of colors in Bang Bang Baby with ARRI equipment

Produced by Amazon Studios, Italian series Bang Bang Baby tells the story of a...

30/05/2022

La technologie ARRI dans les coulisses de Cannes 2022

Du 17 au 28 mai, la cr me de lindustrie du cin ma sest r unie loccasion du 75 me Festival de Cannes. En tant que leader technologique mondial dans le domaine ...

30/05/2022

ARRI technology behind the scenes of Cannes 2022

From May 17 to 28, the who's who of the movie industry came together at the 75th Festival de Cannes. As a global technology leader in the cinematography and...

12/05/2022

Thomas Hardmeier et Laurent Hritier sur Bigbug mettant en scne les camras, optiques et lumires ARRI

C sar de la meilleure photo pour Lextravagant voyage du jeune et prodigieux T....

12/05/2022

Thomas Hardmeier and Laurent Hritier on Bigbug with ARRI cameras, lenses, and lights

Eight years after winning the C sar for best photography for The extravagant jo...

05/05/2022

Interview avec le chef lectricien Stphane Bourgoin

Chef lectricien chevronn , St phane Bourgoin travaille r guli rement sur les nombreuses productions am ricaines qui viennent tourner en France. Apr s les tr s ...

05/05/2022

Le chef lectro Stphane Bourgoin notamment sur Le Dernier Duel et Emily in Paris avec ARRI Lighting

Chef lectricien chevronn , St phane Bourgoin travaille r guli rement sur les no...

05/05/2022

Stphane Bourgoin on The Last Duel, Emily in Paris, and more with ARRI Lighting

St phane Bourgoin is a seasoned gaffer who regularly works on the many American productions that come to France to shoot. Most recently, after working on the tw...

28/04/2022

ARRI cameras and lights behind the cinematography of Drive My Car

Drive My Car has been taking the world by storm, recently adding the Academy Award for Best International Feature to its long list of accolades. The film is wi...

19/04/2022

ARRI SkyPanels add versatility and dependability to future-forward Sportsnet Studio

In 1929, when Hockey Night in Canada began broadcasting from Toronto's Arena...

06/04/2022

Master Grips

Best overall production value EF, ENG, and cine lens control Advanced camera control Solid mechanical design Override the WCU 4 hand unit Useful features ...

28/03/2022

2022 Oscar winners rely on ARRI cameras and lenses

The Oscars returned in all its glory this year, adhering to the new normal modified COVID protocols to celebrate a year's worth of cinematic artistry and ...

08/03/2022

< > ALEXA Mini LF

< > 12 (Jack Harries) (Studio Silverback) . ...

08/03/2022

ALEXA Mini LF digunakan dalam pengambilan gambar yang berkelanjutan untuk Seat at the Table

Dibuat dan dipersembahkan oleh aktivis iklim dan pembuat film yaitu Jack Harries...

08/03/2022

Seat at the TableALEXA Mini LF

Jack Harries Seat at the Table 12 YouTube Studio Silverback ...

08/03/2022

ALEXA Mini LF used on sustainable shoot for Seat at the Table

Conceived and presented by the climate activist and filmmaker Jack Harries, Seat at the Table is a 12-part YouTube series produced by Studio Silverback. Givin...

01/03/2022

TV 2022 ARRI SkyPanel

. , . 6 TV . TV 2022 (2022 New Year's Eve Gala) ...

01/03/2022

ARRI SkyPanel menerangi Pesta Malam Tahun Baru 2022 Jiangsu TV di Tiongkok

Pada pergantian tahun di Tiongkok, berbagai stasiun TV besar dari tingkat provinsi di negara tersebut bersaing merebut hati pemirsa untuk menempati peringkat ti...

01/03/2022

ARRI SkyPanelsJiangsu TV2022 New Year's Eve Gala2022

6 Jiangsu TV 1 Jiangsu TV 2022 New Year's Eve Gala 5 Jiangsu ...

01/03/2022

ARRI SkyPanels light up the Jiangsu TV 2022 New Year's Eve Gala in China

At the turn of the year in China, the country's major provincial TV stations compete for audience ranking at their New Years Eve televised celebrations. The...

28/02/2022

Crystel Fournier AFC on Great Freedom shot on ARRI's ALEXA Mini

Awarded at the European Film Awards 2021 for the photography of Great Freedom by Sebastian Meise, director of photography Crystel Fournier, AFC, talks to ARRI...

07/02/2022

Sundance DPs turn to ARRI cameras and lighting

At the beginning of every year, all industry eyes turn to Park City, Utah, to catch a glimpse of what the world of independent film has to offer. ARRI cameras a...

20/01/2022

ARRI ALEXA Mini LF

Netflix 2021 2019 ALEXA Mini LF 2019 ...

20/01/2022

ARRI ALEXA Mini LF demonstrates its capabilities in Kingdom: Ashin of the North

Netflix's Kingdom: Ashin of the North takes audiences back a few decades from the Kingdom series and tells the revenge origin story of Ashin and the ser...

20/01/2022

ARRI ALEXA Mini LF, : (Kingdom: Ashin of the North)

Netflix : . ALEXA Mini LF . ...

14/01/2022

.ARRI

400 . Joel Coen . Bruno Delbonnel ASC, AFC ...

14/01/2022

Bruno Delbonnel lends crisp and modern imagery to the ancient tale of The Tragedy of Macbeth with ARRI

The Tragedy of Macbeth -written four centuries ago for the stage-has been transl...

21/12/2021

Sidney Baucheron takes illumination to its apex with ARRI Lighting

Young gaffer with brilliant references, Sidney Baucheron followed in the footsteps of his father, Thierry Baucheron, from early on. After working in the film in...

21/12/2021

Sidney Baucheron porte la lumire aux sommets avec ARRI Lighting

Jeune chef lectro aux brillantes r f rences, Sidney Baucheron a mis tr s t t ses pas dans ceux de son p re, Thierry Baucheron. Apr s avoir fait ses armes au ci...

17/12/2021

ARRI captures New York Fashion Week's Khaite SS2022 show

During the recent New York Fashion Week, Los Angeles-based director of photography Aiden Ulrich lensed the runway show for the Khaite Spring 2022 collection. Th...