For large media companies, the content archive is a gold mine. There are thousands of hours of existing, high-value assets just waiting to be tapped for highlights, repurposed into new formats, or repackaged for fresh revenue streams. But there is a catch: actually accessing that gold mine is painfully slow.
If an operator wants to dive into a massive archival file to find a specific snippet, they usually hit a systemic roadblock. They have to wait for a proxy to generate before they can even look at the footage. What should be a quick glance at the content turns into a waiting game. Because of this massive time sink, millions of dollars in potential revenue are left on the table. The friction is simply too high to make repurposing existing assets worthwhile.
At Codemill, we believe that your media asset management system should enable your business, not stall it. That is why the newest release of Cantemo introduces Just-in-Time (JIT) Playback.
We are removing the proxy bottleneck, giving you the tools to finally monetize your existing assets at scale.
From Hours of Waiting to Instant Access
Cantemo's JIT Playback allows teams to stream master files directly from the cloud. Instead of triggering a proxy generation and waiting hours for it to complete, operators can begin viewing the content in seconds.
Whether users are scrubbing through the content to find a critical highlight or pulling clips for a new documentary, the workflow is instant. By removing the wait time, we turn an operational headache into a continuous, fluid process for content discovery.
Ultimate Flexibility: Proxy-Less or Hybrid
While JIT enables a 100% proxy-less workflow, allowing you to stream a representation of the source file no matter its size or format, we know that enterprise workflows require flexibility.
Some processes still benefit from traditional proxies. Cantemo gives you the power to choose. You can use JIT for instant, urgent reviews and archive digging, while still generating permanent proxies for specific operational needs when it makes sense for your business. You get the best of both worlds.
Unlock Your Gold Mine Today
For modern media operations, JIT is more than a technical upgrade; it is a revenue strategy. It removes the friction from your archives, dramatically lowers compute costs, and allows your teams to monetize existing content faster than ever before.
We would love to show you what this looks like in practice. Get in touch with the team at Codemill to see a live demonstration of JIT in Cantemo.
Furthermore, if your organization is experiencing proxies as a bottleneck in any of your workflows - whether you are dealing with localization, compliance checks, subtitle fixes, or anything else QC-related - we want to hear from you. Let's turn your waiting time back into revenue.
Request a demoInterested in knowing more?
Fill in the email below and well get in touch with you!
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For large media companies, the content archive is a gold mine. There are thousands of hours of existing, high-value assets just waiting to be tapped for highlights, repurposed into new formats, or repackaged for fresh revenue streams. But there is a catch: actually accessing that gold mine is painfully slow. 
