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UKTV supercharged growth of free streaming service UKTV Play in 2023 and achieved record Share of Commercial Impacts

16/01/2024

UKTV grew views to free streaming service UKTV Play by 56% last year

The network achieved record SOCI (Share of Commercial Impacts) of 8.81%, up from 8.70% in 2022

UKTV also increased its network share by 5% to 4.92%, up from 4.70% last year

Dave won Channel of the Year at the Broadcast Digital Awards

Drama, W, Yesterday, Gold, Alibi and Eden all increased share

The second series of Annika (Alibi) was UKTVs highest rating show, watched by 1.29million viewers

Tuesday 16 January 2023 - Commercial broadcaster UKTV announced today it achieved record growth in 2023 for the network and its free streaming service UKTV Play. UKTVs SOCI (Share of Commercial Impacts) reached 8.81%, the highest ever for the seven channel network. The broadcaster also grew share by 5% to a record 4.92%, up from 4.70% last year, and it supercharged growth of UKTV Play with direct-to-consumer views increasing by 56% year-on-year, dwarfing the 27% growth the service enjoyed in 2022.

UKTVs CEO, Marcus Arthur, said,

Its been an extremely challenging year for the TV advertising market and the downward spiral has been much longer and deeper than many predicted. However, UKTV is weathering this storm well, achieving record SOCI and streaming growth last year as we continue to transform the business into a digital first and audience-led company.

UKTV has grown its network share by 5% and UKTV Play has increased views by 56%, fuelled by over 1000 hours of new content joining the service. Views, active users and views per active user have all been up year-on-year across every month in 2023, with titles such as Signora Volpe, Bangers & Cash: Restoring Classics, Sister Boniface Mysteries and Annika helping to drive growth. Six out of our seven linear channels have enjoyed share growth and UKTV Originals continue to go from strength to strength, with 10 out of the top 20 shows on the network being originations. Weve also celebrated awards success with Dave winning Channel of the Year at the Broadcast Digital Awards.

2024 will be another tough year for commercial broadcasters with the advertising recession continuing to bite, but Im confident that UKTV will remain on its growth trajectory and Im looking forward to uniting UKTVs free TV and digital portfolio under new masterbrand U. Launching in the summer, UKTV Play will transition to U and our free-to-air linear channels will become U&Dave, U&DRAMA, U&W and U&YESTERDAY, better enabling us to leverage the brands within UKTVs real estate as we make ourselves fit for a digital future.

UKTV Play

UKTV Play enjoyed growth across all metrics last year, with direct-to-consumer views growing by 56% and monetisable views by 48%. The new UKTV Play 3.0 app was rolled out across numerous platforms and devices including Google TV, Apple iOS, Android, Amazon Fire and Freeview and all platforms witnessed year-on-year growth, most notably Amazon Fire which was up 71%.

The Play catalogue now boasts over 7000 hours of content. Drama has been a key driver of growth for the service with shows such as Signora Volpe, Mrs Sidhu Investigates, Sister Boniface Mysteries, Berlin Station, Atlantic Crossing, Annika, The Brokenwood Mysteries, Madam Secretary and Smother all featuring in the top 20 highest rating episodes on the service.

UKTV also launched four UKTV Play branded FAST channels in 2023 - UKTV Play Heroes, UKTV Play Laughs, UKTV Play Full Throttle and UKTV Play Uncovered - on Samsung TV, Amazon Freevee and Pluto TV, and aims to launch FAST channels directly on UKTV Play in the coming year.

Channels and Content

Drama, W, Yesterday, Alibi, Gold and Eden all grew share in 2023 with a rich mix of original and acquired content helping to bolster growth.

Richard Watsham, UKTVs Chief Creative Officer and Global Director of Acquisitions BBC Studios/UKTV said,

The prolonged advertising downturn has increased pressure on budgets and our response has been to remain agile across the content supply, mixing impactful originations and high value acquired boxsets alongside much-loved BBC classics.

Hit show Annika returned to Alibi for a second series and became the highest rating programme on the channel and across the UKTV network last year, watched by 1.29m. It helped propel Alibi to 16% share growth in 2023, aided by a strong slate of content including UK premiere CSI: Vegas and UKTV Original The Diplomat.

Yesterday benefitted from increased content investment with UKTV Originals accounting for nine out of 10 of the channels top shows (Secrets of the London Underground, Bangers & Cash, Bangers & Cash: Restoring Classics, Hornby: A Model World, Classic Car Garage, The Architecture the Railways Built, Retro Electro Workshop, Abandoned Engineering, Tony Robinsons Marvellous Machines), resulting in 8% share growth for the channel.

Dave added to its silverware, winning Channel of the Year at the Broadcast Digital Awards. Judges called Dave a brilliant jewel in the UKTV crown and noted the channels commitment to paving the way with new comedy talent and diversity and inclusion. Meet the Richardsons was the highest rating show on the channel in 2023, with Worlds Most Dangerous Roads, QI XL, David Mitchells Outsiders and Alan Davies: As Yet Untitled rounding out the top five. Dave also enjoyed BAFTA recognition with nominations for Big Zuus Big Eats and Meet the Richardsons.

Drama enjoyed another stellar year averaging a 1.63% share (up 3% year-on-year) and Mrs Sidhu Investigates and Sister Boniface Mysteries were the stand-out shows on the channel, both watched by over 1.2m viewers.

Gold ( 13%), W ( 16%) and Eden ( 31%) also achieved share growth last year. Blackadder: The Lost Pilot was Golds most successful show watched by 659k viewers, closely followed by Blood Actually: A Murder They Hope Mystery, Alison & Larry: Billericay to Barry, Hancocks Half Hour in Colour and Only Fools and H
LINK: https://corporate.uktv.co.uk/news/article/uktv-publish-2023-performanc...
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