Red Seat Ventures Integrates Barometer into Speakeasy to Maximize Podcast Revenue Across Audio Portfolio AI-Powered Contextual Analysis Helps Advertisers Reach Premium Audio Audiences at the Individual Episode Level with Greater Precision and Scale NEW YORK - September, 9 2026 - Red Seat Ventures (RSV), a Fox Corporation (Nasdaq: FOXA, FOX) creator-led media company, today announced a strategic technology integration with Barometer, the AI-powered brand suitability and contextual targeting engine built specifically for long-form, premium and emerging media.
By integrating Barometer's contextual analysis directly into Speakeasy, Red Seat Ventures' proprietary hosting, distribution and monetization platform, RSV enables advertisers to target content at the episode level. The integration unlocks more advertising opportunities in high-engagement, specialized genres while giving brands greater control over where their messages appear. Barometer's AI evaluates each episode for tone, sentiment and context prior to ad delivery, allowing RSV to make more inventory available across direct and programmatic campaigns.
At Red Seat Ventures, we're focused on providing creators the infrastructure and tools they need to build thriving, long-term businesses, said Jeremy Price, SVP of Sales at Red Seat Ventures. Premium podcast audiences are deeply engaged across every genre, but broad keyword blocking can unnecessarily limit monetization. By integrating Barometer into Speakeasy, we can evaluate content with greater nuance, giving advertisers the confidence to scale across our portfolio while unlocking more value for creators.
Key highlights of the Speakeasy & Barometer integration include:
Episode-Level Precision for All Genres: Brand suitability episodes within top-charting series remain fully open to buyers, maximizing creator yield.
Elimination of Over-Blocking: Advanced natural language processing distinguishes storytelling, journalistic reporting and nuanced discussion from actual brand risk, eliminating false-positive blocks that force advertisers to skip brand-appropriate inventory.
Scale Across Audio & Video: Supports custom brand suitability and contextual targeting leveraging the IAB Content Taxonomy and Barometer's industry-standard brand suitability framework, preserving reach for brands across RSV's network of tens of millions of monthly consumers.
Native Speakeasy Workflow: AI-driven classification operates within Barometer's environment, enabling dynamic pre-release scoring and instant monetization upon publication.
Continuous Campaign Monitoring: Barometer provides ongoing analysis and transparency, allowing Red Seat Ventures to monitor brand suitability performance in real-time and regularly optimize monetization strategies for creators.
The biggest misconception in podcast advertising isn't reach-it's a lack of episode-level context, said Dr. Tamara Zubatiy Nelson, CEO and Co-Founder of Barometer. Evaluating content dynamically at the episode level unlocks massive value for Red Seat Ventures, providing brand partners with access to highly engaged audiences safely and at scale.
Red Seat Ventures represents more than 40 premium creators across true crime, comedy, news, sports and entertainment, reaching tens of millions of monthly consumers across audio and video. The Barometer partnership marks another milestone in RSV's continued expansion of creator-first technology and monetization capabilities. It follows recent announcements with Supercast and Kill Tony+, the announcement of Charlie Sheen's Mostly Sheenius podcast and support for Apple HLS, all designed to help creators safely unlock more inventory across direct and programmatic channels.
Barometer's episode-level targeting capabilities are now live and available for direct insertion orders and programmatic buys across the Speakeasy platform.
About Red Seat Ventures
Red Seat Ventures partners with top creators, brands, and media companies to develop unique, impactful digital properties. We offer our client-partners an unparalleled combination of investment capital, growth strategy, monetization and skilled management, all of which enable the rapid launch of new shows and businesses. As part of Fox Corporation, RSV is committed to fostering innovative content that resonates with audiences worldwide.
About Barometer
Barometer is a premier, third-party, AI-powered contextual engine with best-in-class brand suitability and contextual targeting solutions for premium and emerging media channels. They help the largest brands in the world responsibly activate at scale in impactful channels like podcasts and generative AI.
Press Contacts:
Red Seat Ventures / Fox Corporation
Seana Sullivan
seana.sullivan@fox.com
Barometer
Stacey Hultgren
press@thebarometer.co
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
09/09/2026
Red Seat Ventures Integrates Barometer into Speakeasy to Maximize Podcast Revenu...
09/09/2026
Baselight-powered color comes natively to Media Composer, connecting creative de...
09/09/2026
RT brings three packed days of live radio, entertainment, news, weather and fun
Join RT Radio 1: Morning Ireland, Oliver Callan, Today with David McCullagh,...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
Tuesday 8 September 2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026
Trailer releas...
08/09/2026
Tuesday 8 September 2026
Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Wuppertal September 8, 2026
Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...
08/09/2026
BERLIN, September 8, 2026 - J nger Audio will introduce a major expansion of its flexAI audio processing platform at IBC 2026. The flexAI system adds autonomous...
08/09/2026
New Vendor-Agnostic Broadband Intelligence Fabric Reduces Operational Complexity and Improves Service Quality for Broadband Service Providers SAN JOSE, Calif. -...
08/09/2026
Arvato Systems Brings TI Expertise to the Stage
Panels, workshops, and real-world examples at the TI-SUMMIT 2026
Arvato Systems, a partner of the TI-SUMMIT 2...
08/09/2026
On October 1, Apple Arcade is rolling out a lineup of fun new games for players ...
07/09/2026
Two new full-range, flat-response cabinets introduced
HeadRush have recently introduced a pair of new full-range, flat-response cabinets designed for player...
07/09/2026
Answering questions about AI in game audio
GameSoundCon, the largest professional conference for video game music and sound design, have announced that they...
07/09/2026
New directional headset mic on show at IBC
Just ahead of this week's IBC show, DPA have announced the launch of a new directional headset that's bee...
07/09/2026
We are not building systems to replace human decision-making; we are building systems that execute our decisions at machine speed. The media companies that win ...
07/09/2026
Monday 7 September 2026
Freddie Meredith joins cast of SNL UK ahead of start of Season 2
Freddie Meredith Images
ZIP (3MB)
Saturday Night Live UK announces ...
07/09/2026
Monday 7 September 2026
Sky and NFTS team up to launch new routes into screen careers
Sky has today announced a new apprenticeship programme, with application...
07/09/2026
Monday 7 September 2026
Sky Sports announces most comprehensive NFL coverage to...
07/09/2026
Dolby, MainConcept, Techex and J nger Audio will showcase the industry's first demonstration of Serial Audio Definition Model (S-ADM) in a cloud-based produ...
07/09/2026
dB Broadcast will showcase APIS Hive, its software platform for designing, deploying and managing modern broadcast infrastructures, at IBC 2026.
Developed from...
07/09/2026
552,000 streams on RT Player
The historic fight, which saw Katie Taylor become...
06/09/2026
Recreates Rolands TB-303 & MC-202
BS-203 MacroAcidizer is the first virtual instrument from Born Second, and it offers a recreation of two Roland classics -...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
05/09/2026
MK2 & Bass system control app improved
HEDD Audio have just launched a new and improved version of the control software that pairs with their MK2 and Bass m...
04/09/2026
Media organisations interested in the Media Innovation Europe 3.0 Business Innovation Synergizer (BIS) can now consult a new FAQ document providing additional a...
04/09/2026
Powerful new soft synth announced
Traveler is the first software instrument to be released by KeySolutions Sounds, and it's an ambitious one! Said to co...
04/09/2026
Free virtual instrument range expanded
The latest expansion of e-instruments' free Fragments series introduces a packed-down version of the company'...
04/09/2026
Company recognised for second time
Two years after winning an Engineering, Science & Technology Emmy Award for dxRevive Pro, Accentize have been recognised ...
04/09/2026
Bilbao - 3rd September 2026 -AgileTV, a leading provider of end-to-end TV and vi...
04/09/2026
RT ANNOUNCE NEW DRAMA THE MURDER OF MR. MOONLIGHT
BASED ON THE DISAPPEARANCE...
03/09/2026
Yospace will be at IBC from 11th - 14th September (booth 5.C78). For more inform...
03/09/2026
Create musical synth bass sounds from scratch
Anthony Marinelli Music have recently announced the launch of Bass DNA, a new online course that teaches music...
03/09/2026
Most powerful Tonex hardware to date
IK Multimedia's latest release introduces their most advanced Tonex hardware unit to date, combining their AI Machi...
03/09/2026
Upmix & downmix software upgraded
Penteo Audio Plugins have announced that the latest version of their powerful upmix and downmix software is now available....
03/09/2026
With the start of the new apprenticeship year, young talent has once again begun their professional careers at SGL Carbon's sites in Germany. Recently, the ...
03/09/2026
With the industry increasingly embracing hybrid, software-defined production models, Calrec will preview a series of Argo and ImPulseV software enhancements at ...
03/09/2026
Luxembourg, 03 September 2026 - SES, a space solutions company, extends its collaboration with the Peruvian Navy (Marina de Guerra del Per ) to deliver sovereig...
03/09/2026
Thursday 3 September 2026
Jeff Goldblum announced as host of Saturday Night Liv...
03/09/2026
Wuppertal September 3, 2026
Gonshiro Strengthens Collaboration With Riedel, AR...
03/09/2026
Comscore Expands Its AI Intelligence to Measure Sponsored Chat Advertising and I...
03/09/2026
First Class Takes is a new six-part series for RT KIDS that captures funny, hon...
02/09/2026
Combines the Phat Drive with high-voltage valve circuit
The latest pedal from Keeley Electronics combines their popular Phat Mode drive pedal with an all-ne...
02/09/2026
Free version of virtual mixing room plug-in introduced
Lewitt's Space Replicator plug-in provides users with a virtual monitoring environment that aims ...
02/09/2026
Two new mixing & mastering plug-ins revealed
AIR Music Tech have just introduced the Stereophonic Bundle, a pair of processing plug-ins designed to provide ...
Red Seat Ventures Integrates Barometer into Speakeasy to Maximize Podcast Revenue Across Audio Portfolio AI-Powered Contextual Analysis Helps Advertisers Reach Premium Audio Audiences at the Individual Episode Level with Greater Precision and Scale NEW YORK - September, 9 2026 - Red Seat Ventures (RSV), a Fox Corporation (Nasdaq: FOXA, FOX) creator-led media company, today announced a strategic technology integration with Barometer, the AI-powered brand suitability and contextual targeting engine built specifically for long-form, premium and emerging media.
