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PromaxBDA announces new judging criteria --
Tue, 25 Aug 2015 11:18
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PromaxBDA, after considerable consultation and review, has enhanced and streamlined the judging process for the PromaxBDA Awards by reducing the main judging criteria categories from three to two.
The PromaxBDA Awards stand for excellence in the media marketing space and are regarded as the most prestigious awards for creative endeavour in this field.
The new judging criteria are now as follows:
Message Effectiveness
Beyond creativity and production value, this is specifically about how clearly the message is being communicated, how effective that message is being conveyed and how successfully its objectives are being met in the entry.
Overall Creativity
How does the entry compare with similar promotional items, displays, print ads, spots or campaigns with regard to originality of concept?
Previously the marketing objectives accounted for 1/3 of the total score. This is no longer the case. Submission of scores will be based on the new criteria. The marketing objective is now meant to only help provide context to the entry should the judges need clarification. Entrants are encouraged to include a brief summary of the marketing objective only as a reference for the judges.
In line with the changes, PromaxBDA have reduced the number of characters from 1000 to 250 in the marketing objective section and also have eliminated marketing objective from the list of disqualifying criteria.
The award-winners will be announced on 20 November at the culmination of the PromaxBDA Africa Conference, which takes place at The Maslow hotel in Sandton, Johannesburg.
For more information contact: 65 6736 1435 or awards2015@promaxasia.tv
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