Sony Pixel Power calrec Sony

NAB 2024: Manufacturers Focus on Cinematic Look for Live Productions

23/04/2024

NAB 2024: Manufacturers focus on cinematic look for live productions By George Bevir

Tuesday, April 23, 2024 - 10:40

Print This Story

With live sports production teams continuing to add a cinematic look to productions, several manufacturers and vendors used NAB as an opportunity to launch tools and services in support of capturing a shallow depth of field, cinematic look.

Arri and Red two camera manufacturers who between them have a sizeable share of the feature film, high end drama and factual market - both used NAB to showcase their solutions for live productions.

In Las Vegas last week, Arri used its press conference to launch of the ALEXA 35 Live - Multicam System. The system is intended to provide sports producers the ability to capture cinematic images and a shallow depth of field and, the company says, will seamlessly integrate into existing live-production environments.

Marc Shipman-Mueller, senior product manager, Arri, described the Multicam System as a major commitment for the manufacturer.

He said: We've thrown a lot of resources at this in the past, and we will be throwing more resources at this in the future; the goal is to deliver that cinematic Arri look to live productions but we also realise that we have to integrate with the existing live production infrastructure, so we have really made efforts to do that.

In the live production environment, you tend to have two different types of cameras: a system camera which is a camera that has a fibre adaptor built into the camera with a lot of features, however, they can only be used hooked up to the fibre system and they cannot be used standalone.

And the other thing you have is a dockable camera setup, which is a camera that can be detached from the fibre adapter which is great, but they usually have more flexibility but fewer features. What we've done is combine the full feature set of the system camera with the flexibility of the dockable camera.

The system combines the new Alexa 35 Live camera with the new Live Production System LPS-1, which comprises a fibre camera adapter and fibre base station. According to Arri, the system is open to support a range of remote-control panels, but the recommended panel is Skaarhoj RCP Pro Arri V2B, which provides full control over frame rate, start/stop recording, playback, selection of looks and other camera functions. Three packages - entry, standard, and pro - with pricing to be determined after conversations with potential customers at NAB 2024.

EVS' AI offering

AI is playing an increasingly significant role in the products and services provided by EVS, including the company's XtraMotion service that allows production teams to transform live and post-produced footage into super slow-motion content.

At NAB, EVS also showcased other AI-driven effects, including deblurring, auto-cropping, and shallow depth of field.

Meanwhile, Red Digital Cinema set out how the company is looking to unlock cinematic imagery for broadcast and live event productions with the introduction of new broadcast technologies at NAB including the Red Cine-Broadcast Module and broadcast colour pipeline option.

In addition, Red demonstrated the new V-Raptor [X] and V-Raptor XL [X], which Red recently launched as the first-available, large-format cinema camera with a global shutter. Red's demonstrations focused on its Global Vision suite of tools, including Extended Highlights and Phantom Track for virtual and live productions.

Raptor [X] was launched earlier this year, but as Jeff Goodman, vice president of product management at Red explained, it now features a global shutter.

And we took no sacrifice in dynamic range or image performance, which is really a huge technological feat, he said. But it also has obvious implications in broadcast because most broadcast cameras are global shutter, so now that makes us even more compatible with broadcast systems.

On the broadcast colour pipeline, Goodman said: Where cinema cameras normally use CDLs and LUTs for colouring it's been a real challenge for our customers trying to use our cameras in the broadcast space. But now, with this new broadcast colour pipeline, they can shade the camera exactly as they would normally. It happens in-camera, so from the RCP you're controlling the camera directly so there's really no extra step that you have to add into it.

Our cameras are being used as cinematic cameras in sports like La Liga games, so when they want to cut between cameras they need to have the cameras match even though it's a different perspective, being cinematic, the colours still have to match and now you can shade it in the exact same way.

A lot of what we're showing here is knocking down the impediments to using the camera in broadcast environment; the broadcast colour for one, global shutter being another, and this new module that we just launched that attaches to the back of the camera from the V lock and then the SDI inputs plug into it.

The new Red Cine-Broadcast Module is compatible with V-Raptor XL [X], V-Raptor [X] and standard V-Raptor and V-Raptor XL camera systems. The module unlocks live broadcast with up to 2 channels of 4K 60P (HDR/SDR) over 12G-SDI and is IP-broadcast ready with SMPTE ST 2110 (TR-08) and up to a 4K 60P JPEG-XS feed. The module features a Lemo SMPTE 311M/304M hybrid fibre optical cable connector, which connects to a rack mountable 2 RU base station.

Meanwhile, a new outside broadcast truck optimised for live entertainment and corporate events had its debut in Central Hall.

The new 53-foot trailer was built to support live entertainment and corporate events. However, Cinelive president Zack Pittman (pictured, above) told SVG that the reaction from sports production teams at NAB who told him they were keen to explore using the truck for live coverage had ta
LINK: https://www.svgeurope.org/blog/technology/nab-2024-manufacturers-focus...
See more stories from svg

North America Stories

08/10/2026

Life Safety, Part 2: From Noise to Nice: The Evolution of Speech Intelligibility in Stadium Sound

Modern venues have come a long way since the tinny, echoing audio of the mid 20t...

08/10/2026

ESPN's First Super Bowl Adds Disney+ to U.S. Distribution Mix

ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...

08/10/2026

SVG Students To Watch: Addison McGhee, Auburn University

From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments The future of live sports produ...

08/10/2026

Prime Video to Become Exclusive Global Home of Emmy Awards Beginning in 2027

The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...

08/10/2026

Techex to Demonstrate Hybrid Satellite and IP Delivery Platform at NAB Show New York

Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...

08/10/2026

X Games Appoints Steve Rogers as Chief Operating Officer

X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...

08/10/2026

Fonn Group Appoints Trevor Spielmann as Sales Director, DACH

Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...

08/10/2026

Perfect Game Introduces New Studio Show on the Road With Launch of PG Central

The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms Perfect Game is bringin...

08/10/2026

Uplynk White Paper: The IP Convergence Framework for Distribution

Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...

08/10/2026

Gravity Media Op-Ed: Gravity Media's Next Act - From Service Provider to Strategic Content Partner

For decades, the production and broadcast services business has run on a familia...

08/10/2026

Uplynk, Zixi, BroadView Software, and Grass Valley Publish Satellite-to-IP Distribution Framework

Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...

08/10/2026

NFL Announces Ninth Annual Big Data Bowl Powered by AWS

The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...

08/10/2026

Eutelsat Renews Partnership with Tldiffusion dAlgrie on EUTELSAT 7 West A

Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...

08/10/2026

Disney+ to Stream Super Bowl LXI on February 14, 2027

Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...

08/10/2026

RHStv to Stream Clemson vs. Coastal Carolina Baseball at Myrtle Beach Fall Showdown

RHStv and Red House Streaming have announced an expansion of their partnership w...

08/10/2026

Gray Media to Simulcast 15 Timberwolves Games Free Over-the-Air in Minnesota and Wisconsin

Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...

08/10/2026

SMPTE Media Technology Summit Returns to Pasadena Nov. 16-19; Get 10% Off With SVG Promo Code

SVG readers can save 10% on registration and receive a complimentary Solutions H...

08/10/2026

PROTON Camera Innovations Named Recipient of 2026 Technology and Engineering Emmy for FPV Drone Systems

PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...

08/10/2026

Silver Lining: Sharing Tales From the Trenches of Cloud-Based Production with NBC Sports, MLB, NHL, and Warner Bros. Discovery

Industry leaders discuss real-world cloud workflows for live game production, pl...

08/10/2026

Dolby Atmos Coming to Formula 1 on Apple TV Beginning with 2026 U.S. Grand Prix

The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...

08/10/2026

Free Leonard Peltier Proves That the Fight for Justice Is Just Beginning

David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...

08/10/2026

ESPN Unveils First Studio W Refresh

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

Pay-TV Operators Ask FCC to Pause TV Station Ownership Cap Rules

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

Calrec Brings New Consoles, Software to NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

Mediagenix Bows AI Content-Aware Scheduling

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

Ikegami to Unveil UHK-X700VN Camera at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

Ed McGivern Joins USSI Global as Chief Revenue Officer

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

Globecast Brings Media Orchestration and C-Band Transitio...

Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...

08/10/2026

Clear-Com Powers Critical Communications at Rock in Rio 2...

Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...

08/10/2026

Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Creative Executives

Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...

08/10/2026

NAB Show New York Returns to Javits

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

FCC to Vote on Restrictions for Device Testing, Spectrum for D2D and Drones

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

World First' as DTM Deploys Riedel Private 5G for On-Track Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

LiveU Cranks Up Connectivity Across Tour de France

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

Ikegami to Introduce New UHK-X700VN Camera at NAB New Yor...

Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...

08/10/2026

Calrec gives broadcasters freedom of choice at NAB Show...

Calrec will be located at Booth 444. Freedom to choose The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...

08/10/2026

LiveU LU900Q with LIQ Brings Unprecedented Connectivity t...

LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...

08/10/2026

Disney+ to Stream Super Bowl LXI Live

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

Formula 1 U.S. Grand Prix to Be Carried in Dolby Atmos, Dolby Vision on Apple TV

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

Marshall to Bring Newest PTZ and POV Cameras to NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

08/10/2026

Marshall Electronics to Showcase Award-winning Camera Sol...

Marshall Electronics, a globally recognized provider of high-performance video solutions for broadcast, streaming, AV and professional production, will exhibit ...

08/10/2026

Rally Up: Gears of War: E-Day' Launches on GeForce NOW

Gears of War: E-Day leads the charge on GeForce NOW this week, bringing Marcus Fenix and Dom Santiago's first fight against the Locust Horde to the cloud wi...

07/10/2026

Digital Alert Systems Releases Version 6.1 for DASDEC-III

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

WISYCOM TRANSFORMS WIRELESS WORKFLOW AT SUTTER HEALTH PAR...

Sacramento Production Services has completed a major wireless audio overhaul at Sutter Health Park, current home of the Athletics (A's) professional basebal...

07/10/2026

Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to NAB Show New York

Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to...

07/10/2026

Sanbila Lets Video Editors Import Rushes From a WeTransfer Link and Edit Them From the Cloud

Sanbila Lets Video Editors Import Rushes From a WeTransfer Link and Edit Them Fr...

07/10/2026

2026 NAB Show New York Exhibitor Insight: Matrox Video

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Skydance Completes Paramount-WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Exclusive: SDI Remains Primary Infrastructure for Broadcasters

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Zixi, Grass Valley, Uplynk and BroadView Software Set Out IP Framework for Distribution

Share Copy link Facebook X Linkedin Bluesky Email...