Sony Pixel Power calrec Sony

NAB 2024: Manufacturers Focus on Cinematic Look for Live Productions

23/04/2024

NAB 2024: Manufacturers focus on cinematic look for live productions By George Bevir

Tuesday, April 23, 2024 - 10:40

Print This Story

With live sports production teams continuing to add a cinematic look to productions, several manufacturers and vendors used NAB as an opportunity to launch tools and services in support of capturing a shallow depth of field, cinematic look.

Arri and Red two camera manufacturers who between them have a sizeable share of the feature film, high end drama and factual market - both used NAB to showcase their solutions for live productions.

In Las Vegas last week, Arri used its press conference to launch of the ALEXA 35 Live - Multicam System. The system is intended to provide sports producers the ability to capture cinematic images and a shallow depth of field and, the company says, will seamlessly integrate into existing live-production environments.

Marc Shipman-Mueller, senior product manager, Arri, described the Multicam System as a major commitment for the manufacturer.

He said: We've thrown a lot of resources at this in the past, and we will be throwing more resources at this in the future; the goal is to deliver that cinematic Arri look to live productions but we also realise that we have to integrate with the existing live production infrastructure, so we have really made efforts to do that.

In the live production environment, you tend to have two different types of cameras: a system camera which is a camera that has a fibre adaptor built into the camera with a lot of features, however, they can only be used hooked up to the fibre system and they cannot be used standalone.

And the other thing you have is a dockable camera setup, which is a camera that can be detached from the fibre adapter which is great, but they usually have more flexibility but fewer features. What we've done is combine the full feature set of the system camera with the flexibility of the dockable camera.

The system combines the new Alexa 35 Live camera with the new Live Production System LPS-1, which comprises a fibre camera adapter and fibre base station. According to Arri, the system is open to support a range of remote-control panels, but the recommended panel is Skaarhoj RCP Pro Arri V2B, which provides full control over frame rate, start/stop recording, playback, selection of looks and other camera functions. Three packages - entry, standard, and pro - with pricing to be determined after conversations with potential customers at NAB 2024.

EVS' AI offering

AI is playing an increasingly significant role in the products and services provided by EVS, including the company's XtraMotion service that allows production teams to transform live and post-produced footage into super slow-motion content.

At NAB, EVS also showcased other AI-driven effects, including deblurring, auto-cropping, and shallow depth of field.

Meanwhile, Red Digital Cinema set out how the company is looking to unlock cinematic imagery for broadcast and live event productions with the introduction of new broadcast technologies at NAB including the Red Cine-Broadcast Module and broadcast colour pipeline option.

In addition, Red demonstrated the new V-Raptor [X] and V-Raptor XL [X], which Red recently launched as the first-available, large-format cinema camera with a global shutter. Red's demonstrations focused on its Global Vision suite of tools, including Extended Highlights and Phantom Track for virtual and live productions.

Raptor [X] was launched earlier this year, but as Jeff Goodman, vice president of product management at Red explained, it now features a global shutter.

And we took no sacrifice in dynamic range or image performance, which is really a huge technological feat, he said. But it also has obvious implications in broadcast because most broadcast cameras are global shutter, so now that makes us even more compatible with broadcast systems.

On the broadcast colour pipeline, Goodman said: Where cinema cameras normally use CDLs and LUTs for colouring it's been a real challenge for our customers trying to use our cameras in the broadcast space. But now, with this new broadcast colour pipeline, they can shade the camera exactly as they would normally. It happens in-camera, so from the RCP you're controlling the camera directly so there's really no extra step that you have to add into it.

Our cameras are being used as cinematic cameras in sports like La Liga games, so when they want to cut between cameras they need to have the cameras match even though it's a different perspective, being cinematic, the colours still have to match and now you can shade it in the exact same way.

A lot of what we're showing here is knocking down the impediments to using the camera in broadcast environment; the broadcast colour for one, global shutter being another, and this new module that we just launched that attaches to the back of the camera from the V lock and then the SDI inputs plug into it.

The new Red Cine-Broadcast Module is compatible with V-Raptor XL [X], V-Raptor [X] and standard V-Raptor and V-Raptor XL camera systems. The module unlocks live broadcast with up to 2 channels of 4K 60P (HDR/SDR) over 12G-SDI and is IP-broadcast ready with SMPTE ST 2110 (TR-08) and up to a 4K 60P JPEG-XS feed. The module features a Lemo SMPTE 311M/304M hybrid fibre optical cable connector, which connects to a rack mountable 2 RU base station.

Meanwhile, a new outside broadcast truck optimised for live entertainment and corporate events had its debut in Central Hall.

The new 53-foot trailer was built to support live entertainment and corporate events. However, Cinelive president Zack Pittman (pictured, above) told SVG that the reaction from sports production teams at NAB who told him they were keen to explore using the truck for live coverage had ta
LINK: https://www.svgeurope.org/blog/technology/nab-2024-manufacturers-focus...
See more stories from svg

North America Stories

04/11/2026

MaxxKonnect Acquires FCCInfo.com

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Hearing Scheduled for FCC Commissioner Thumann Severs Nomination

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

RT Combines Calrec Type R, SMPTE ST 2110 for World Cup Commentary

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Roku Introduces Roku Outcomes to Optimize Ad Delivery

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Bildquadrat Expands Production Communication With Riedel...

Riedel Communications today announced that D sseldorf-based production company Bildquadrat relies on Riedel's Virtual SmartPanel (VSP) to flexibly expand it...

04/11/2026

DPA Microphones Delivers Pristine Audio for Hilary Duff T...

For a tour built around bringing an audience closer to the artist, what happens beyond the stage can be just as important as what happens on it. For Hilary Duff...

04/11/2026

Premiere mobile adds music from UMG and WMG, helping creators find the perfect track for every story

Premiere mobile adds music from UMG and WMG, helping creators find the perfect t...

04/11/2026

Towson University Relies on Blackmagic Design for Media Production

Towson University Relies on Blackmagic Design for Media Production Brie Clayton November 4, 2026 0 Comments DaVinci Resolve Studio implementation driv...

04/11/2026

Berklee Celebrates Screen Scoring Talent at Annual BMI Day

Berklee Celebrates Screen Scoring Talent at Annual BMI Day Emmy-nominated composer and alumnus Tony Morales returned to campus to work with students, while se...

04/11/2026

Canon Brings PTZ and Multicamera Setup, Control and Management into a Single Platform

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Gov. Newsom Proposes Expanding Film and TV Tax Credit to $1B

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Netflix Deploys Beta AI Discover' Feature

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

MaxxKonnect Group Acquires FCCInfo.com from Cavell, Mertz & Associates

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

RTE mixes 2026 World Football Championship commentary wit...

RT combined Calrec's Type R system with its SMPTE ST 2110 network to rethink how it mixed commentary for the 2026 World Football Championship. Where six co...

04/11/2026

NAB Show New York 2026 Innovation

NAB Show New York 2026 Innovation David Kirk November 3, 2026 0 Comments Now in its 11th year, NAB Show New York was established as an East Coast vari...

04/11/2026

Cheddar Turns to Playbox Neo for Playout

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Rethink: SRT Is De Facto' Standard Among Open Internet Transport Protocols

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Bob Daniel Joins ASG as Storage and Workflow Solutions Ar...

Advanced Systems Group (ASG) has appointed Bob Daniel as Storage and Workflow Solutions Architect within the Enterprise Storage team. Daniel has over 30 years o...

03/11/2026

Grass Valley Wins Tender to Support France Tlvisions' Move to IP Production for Franceinfo

Grass Valley has announced that France T l visions has completed the first phase...

03/11/2026

WELT TV and SES Extend Satellite Distribution Agreement in Germany

SES and WELT TV have renewed their partnership under a new multi-year agreement for satellite distribution in Germany. The agreement runs into the next decade a...

03/11/2026

Eutelsat OneWeb to Provide LEO Connectivity for SES's Multi-Orbit Finnair Service

Eutelsat's OneWeb low Earth orbit (LEO) network will provide connectivity as...

03/11/2026

CONMEBOL Renews GRUP MEDIAPRO Partnership Through 2030

CONMEBOL has renewed its agreement with GRUP MEDIAPRO, which will continue to run the CONMEBOL Hub's end-to-end operation through 2030. The Hub handles prod...

03/11/2026

Aggreko Returns as Official Temporary Power Partner for 2026 Las Vegas Grand Prix

Aggreko has returned as Official Temporary Power Partner for the FORMULA 1 HEINE...

03/11/2026

Gravity Media Debuts IP-Based Nova 110 OB Truck in Belgium

Gravity Media has deployed its fully IP-based OB truck, Nova 110, in Belgium for the first time. It made its operational debut supporting a UEFA Europa League m...

03/11/2026

NFL and TMRW Sports Unveil Premier Flag, Professional Flag Football League Launching Summer 2027

The NFL and TMRW Sports have unveiled Premier Flag, the brand identity for a new...

03/11/2026

Stephen Arnold Music Creates Atlanta Hip-Hop-Influenced Sonic Branding for Gray Media's Hawks Broadcasts

Stephen Arnold Music has developed the original musical theme and sonic branding...

03/11/2026

Monumental Sports Network Rolls Out Monumental+ App Enhancements

Monumental Sports Network (MNMT), the local media rights holder for the NHL's Washington Capitals, NBA's Washington Wizards and WNBA's Washington My...

03/11/2026

Gravity Media SMARThead Robotic Cameras Make U.S. Debut at NYC Marathon via CP Communications

has brought its specialist SMARThead robotic camera technology to the United Sta...

03/11/2026

FOX LATAM Builds Mexico City Facility Into Roaring Production Hub for Latin America and FOX Deportes

In under two years, a seven-person startup has grown to more than 270 staffers, ...

03/11/2026

Youth Olympics in Dakar Make History, and Samsung Is There To Capture It

Olympics history is currently being made in Dakar. During the next two weeks, the Youth Olympic Games, which began on Oct. 31 and conclude on Nov. 13, are the f...

03/11/2026

Sinclair Broadcast Groups Paul Spinelli on the Impact of Upcoming C-Band Repack

There are many challenges in the sports-video-production industry that keep personnel up at night, and one that's currently on the minds of individuals in b...

03/11/2026

SVG Sit-Down: Telstras Amanda Leighton on Dynamic Connect and the Future of Managed Services

Telstra Broadcast Services may call Australia home but this year it continued to...

03/11/2026

Nielsen launches CMI Journey in New Zealand, revealing what drives consumer decisions and the media that influence them

New path-to-purchase research solution connects 30 consumer categories and more ...

03/11/2026

Malaysia's festive advertising trends reveal opportunities for smarter media planning, latest Nielsen data shows

Latest Nielsen data reveals a surge in advertising investment during key festive...

03/11/2026

Utopai Studios Taps Former Disney AI Exec Hans Ku as New Chief Product Officer

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

CBS Stations Bring AR/VR Coverage to Midterms

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

AWARN: Request to Shut Off ATSC 3.0 Protection Is Inappropriate'

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Sinclair Taps Jennifer Lopez to Lead Boise, Idaho, Stations

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Jaime Eskridge Named GM of Gray's WLFI in Lafayette, Ind.

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

LPTV Advocates Continue to Push for Voluntary 1.0 Shutdown

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Gravity Media SMARThead Makes Its NYC Marathon Debut

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

PlayBox Neo Puts Playout for News Outlet Cheddar in the C...

PlayBox Neo has taken 24/7 playout for the news outlet Cheddar to the cloud. Powered by PlayBox Neo's own CDN and the full PlayBox Neo Suite media platform,...

03/11/2026

Blendkit for Unreal

Blendkit for Unreal Brie Clayton November 3, 2026 0 Comments Blendkit expands ecosystem with new Unreal Engine integration alongside 8th anniversary l...

03/11/2026

Blackmagic Design Announces New UltraStudio Express HD

Blackmagic Design Announces New UltraStudio Express HD Brie Clayton November 3, 2026 0 Comments New capture and playback solution with 3G-SDI, HDMI an...

03/11/2026

Berklee Artists Return for Performances at Bostons Snowport Holiday Market

Berklee Artists Return for Performances at Bostons Snowport Holiday Market Presented through a partnership between Snowport, Mohegan Sun, and Berklee, the wee...

03/11/2026

Grass Valley wins Public Tender to Support France Televis...

Grass Valley announced that France T l visions has completed the first phase of its Genesys production infrastructure renewal program for Franceinfo, moving the...

03/11/2026

Sony Opens New Creative Possibilities with XYN Spatial Capture Solution Updates

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Disney AI Exec Hans Ku Joins Utopai Studios as Chief Product Officer

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Matthew Wallis Joins TBD Post as Head of Post and Operations

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Broadcasters Tap New Tech to Power Midterm Election Night Coverage

Share Copy link Facebook X Linkedin Bluesky Email...