Sony Pixel Power calrec Sony

NAB 2024: Manufacturers Focus on Cinematic Look for Live Productions

23/04/2024

NAB 2024: Manufacturers focus on cinematic look for live productions By George Bevir

Tuesday, April 23, 2024 - 10:40

Print This Story

With live sports production teams continuing to add a cinematic look to productions, several manufacturers and vendors used NAB as an opportunity to launch tools and services in support of capturing a shallow depth of field, cinematic look.

Arri and Red two camera manufacturers who between them have a sizeable share of the feature film, high end drama and factual market - both used NAB to showcase their solutions for live productions.

In Las Vegas last week, Arri used its press conference to launch of the ALEXA 35 Live - Multicam System. The system is intended to provide sports producers the ability to capture cinematic images and a shallow depth of field and, the company says, will seamlessly integrate into existing live-production environments.

Marc Shipman-Mueller, senior product manager, Arri, described the Multicam System as a major commitment for the manufacturer.

He said: We've thrown a lot of resources at this in the past, and we will be throwing more resources at this in the future; the goal is to deliver that cinematic Arri look to live productions but we also realise that we have to integrate with the existing live production infrastructure, so we have really made efforts to do that.

In the live production environment, you tend to have two different types of cameras: a system camera which is a camera that has a fibre adaptor built into the camera with a lot of features, however, they can only be used hooked up to the fibre system and they cannot be used standalone.

And the other thing you have is a dockable camera setup, which is a camera that can be detached from the fibre adapter which is great, but they usually have more flexibility but fewer features. What we've done is combine the full feature set of the system camera with the flexibility of the dockable camera.

The system combines the new Alexa 35 Live camera with the new Live Production System LPS-1, which comprises a fibre camera adapter and fibre base station. According to Arri, the system is open to support a range of remote-control panels, but the recommended panel is Skaarhoj RCP Pro Arri V2B, which provides full control over frame rate, start/stop recording, playback, selection of looks and other camera functions. Three packages - entry, standard, and pro - with pricing to be determined after conversations with potential customers at NAB 2024.

EVS' AI offering

AI is playing an increasingly significant role in the products and services provided by EVS, including the company's XtraMotion service that allows production teams to transform live and post-produced footage into super slow-motion content.

At NAB, EVS also showcased other AI-driven effects, including deblurring, auto-cropping, and shallow depth of field.

Meanwhile, Red Digital Cinema set out how the company is looking to unlock cinematic imagery for broadcast and live event productions with the introduction of new broadcast technologies at NAB including the Red Cine-Broadcast Module and broadcast colour pipeline option.

In addition, Red demonstrated the new V-Raptor [X] and V-Raptor XL [X], which Red recently launched as the first-available, large-format cinema camera with a global shutter. Red's demonstrations focused on its Global Vision suite of tools, including Extended Highlights and Phantom Track for virtual and live productions.

Raptor [X] was launched earlier this year, but as Jeff Goodman, vice president of product management at Red explained, it now features a global shutter.

And we took no sacrifice in dynamic range or image performance, which is really a huge technological feat, he said. But it also has obvious implications in broadcast because most broadcast cameras are global shutter, so now that makes us even more compatible with broadcast systems.

On the broadcast colour pipeline, Goodman said: Where cinema cameras normally use CDLs and LUTs for colouring it's been a real challenge for our customers trying to use our cameras in the broadcast space. But now, with this new broadcast colour pipeline, they can shade the camera exactly as they would normally. It happens in-camera, so from the RCP you're controlling the camera directly so there's really no extra step that you have to add into it.

Our cameras are being used as cinematic cameras in sports like La Liga games, so when they want to cut between cameras they need to have the cameras match even though it's a different perspective, being cinematic, the colours still have to match and now you can shade it in the exact same way.

A lot of what we're showing here is knocking down the impediments to using the camera in broadcast environment; the broadcast colour for one, global shutter being another, and this new module that we just launched that attaches to the back of the camera from the V lock and then the SDI inputs plug into it.

The new Red Cine-Broadcast Module is compatible with V-Raptor XL [X], V-Raptor [X] and standard V-Raptor and V-Raptor XL camera systems. The module unlocks live broadcast with up to 2 channels of 4K 60P (HDR/SDR) over 12G-SDI and is IP-broadcast ready with SMPTE ST 2110 (TR-08) and up to a 4K 60P JPEG-XS feed. The module features a Lemo SMPTE 311M/304M hybrid fibre optical cable connector, which connects to a rack mountable 2 RU base station.

Meanwhile, a new outside broadcast truck optimised for live entertainment and corporate events had its debut in Central Hall.

The new 53-foot trailer was built to support live entertainment and corporate events. However, Cinelive president Zack Pittman (pictured, above) told SVG that the reaction from sports production teams at NAB who told him they were keen to explore using the truck for live coverage had ta
LINK: https://www.svgeurope.org/blog/technology/nab-2024-manufacturers-focus...
See more stories from svg

North America Stories

28/05/2026

NAB, MPA and NCTA Defend Current TV Ratings System

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

Amazon MGM Studios, AWS Launch the GenAI Creators' Fund

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

AudioShake Launches New Copyright Compliance System

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

ITV Studios Deploys Cuez Live Production Platform

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

ACT Entertainment Introduces Green Hippo Estuary Series a...

Green Hippo, an ACT Entertainment brand, will pull back the curtain on the Estuary Series, a next-generation media control platform engineered for the scale, sp...

28/05/2026

ZEISS Introduces Panoptes 65 Cinema Lenses at Cine Gear E...

First Hands-On Opportunity at Universal Studios Lot, June 5-6 Oberkochen, Germany, May 27, 2026 ZEISS is launching their new Panoptes 65 primes at Cine Gear ...

28/05/2026

Wooden Camera Releases New Accessories for Blackmagic URS...

Irvine, CA May 20, 2026 Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive. The new lineup includes a redes...

28/05/2026

Cool Concentric Text for Cavalry

Cool Concentric Text for Cavalry Simon Ubsdell May 27, 2026 0 Comments In this tutorial I'll show you how to make this popular text effect that is...

28/05/2026

May 21, 2026

Scripps Research's Skaggs Graduate School awards doctoral degrees to 34th graduating class May 21, 2026 Scripps Research's Skaggs Graduate School of ...

28/05/2026

May 27, 2026

Scripps Research chemist Jin-Quan Yu is named a Fellow of the Royal Society Yu is honored by the U.K.'s national academy of sciences for his work in synthet...

27/05/2026

Telestream Appoints Benjamin Desbois as CEO, Effective July 1

Telestream has announced that its Board of Directors has appointed Benjamin Desbois as Chief Executive Officer, effective July 1, 2026. Desbois, currently Teles...

27/05/2026

FOX MLB Leads Live-Event Categories; ESPN Is Tops Overall at 47th Annual Sports Emmy Awards

ESPN garnered 10 awards; NBC's Sunday Night Football received the Outstandin...

27/05/2026

Matrox Video Marks 50th Anniversary, Announces New Product Launch for June

Matrox Video is celebrating its 50th anniversary, marking five decades of operations from its headquarters in Montreal, Canada. Founded in 1976, the company has...

27/05/2026

MLB Announces Fan Engagement Initiatives for Americas 250th Anniversary

Major League Baseball has announced a series of initiatives tied to America's Semiquincentennial, including a national marketing campaign, Fourth of July br...

27/05/2026

Advanced Systems Group Hires Brian Gross as Account Manager for Audio Team

Advanced Systems Group (ASG) has announced that Brian Gross has joined the company as an Account Manager on its Audio team, based in the Burbank office. He will...

27/05/2026

Nielsen Research: Hispanic Fans, Asian Markets Drive Global Soccer Audience Ahead of World Cup 2026

Nielsen has released new research on soccer fandom ahead of the FIFA World Cup 2...

27/05/2026

ESL FACEIT Group Debuts First Ever Esports Vertical Stream Co-Developed With TikTok

ESL FACEIT Group (EFG) has unveiled a new partnership with TikTok to bring broad...

27/05/2026

Two Weeks Away: FIFA Outlines Production Plans for Highly Anticipated North American-Based World Cup

FIFA's Oscar Sanchez gives a deeper look to how this tournament will be cove...

27/05/2026

SVG Students To Watch: Maggie Lynn, Virginia Tech

The soon-to-be senior from Charlottesville is building her skills in replay, TD, and even creative content for HokieVision and its ACC Network productions In t...

27/05/2026

A Global Festival of Football: FOX Sports Illustrates Strategy to Bring Every FIFA Mens World Cup Match to the U.S. Audience

FOX Sports' Mike Davies breaks down the vision for this summer's showcas...

27/05/2026

Top-Tier Storytelling: Host Broadcast Services Works at Capturing the Atmosphere of the FIFA Mens World Cup

HBS's Paul King, FIFA's Oscar Sanchez preview how the masses at home wil...

27/05/2026

Matt Gangl & Pete Macheska on FOX MLBs Huge Night and an Unforgettable Postseason Run

FOX's MLB coverage dominated the night at the 47th Annual Sports Emmy Awards...

27/05/2026

FOXs Mike Davies and Team on Outstanding Technical Team Win for 2025 World Series

One of the most memorable Postseasons in baseball history would have had no memo...

27/05/2026

NBC Sports Rob Hyland Reflects on an Unforgettable Sunday Night Football Season

NBC's Sunday Night Football is among the most decorated and most watched programs in the history of television. It added to its jam-packed trophy case on Tu...

27/05/2026

Prime Videos John Ward and Mike Francis on Groundbreaking NBA on Prime Video Studio

The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...

27/05/2026

Countdown to FIFA World Cup 2026: SVG Launches SportsTechLive Blog in Lead-up to Winter Games

With the Opening Match just over two weeks away, the entire sports-production-te...

27/05/2026

L3Harris Introduces the XL Converge 300P Portable Public Safety Radio

The XL Converge 300P radio system emerges with a groundbreaking feature set enhancing the mission-critical communications of public safety, federal and critica...

27/05/2026

Modernizing Public Safety Communications

Pairing Two47 MCX software with existing LTE networks means tailored system upgrades that can save time, money and lives....

27/05/2026

L3Harris Strengthens Global Solid Rocket Motor Supply Chain With New PAC-3 Propulsion Supplier

PAC-3 MSE offers improved range, speed, and maneuverability, making it an effect...

27/05/2026

Brightcove Adds New Features to Its AI Suite for Video Advertising

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Star Trek VFX: Recreating John Knoll's Iconic Warp Stars without a Slitscan Camera

Star Trek VFX: Recreating John Knoll's Iconic Warp Stars without a Slitscan ...

27/05/2026

Adventure World Uses Blackmagic Replay for Marine Live

Adventure World Uses Blackmagic Replay for Marine Live Brie Clayton May 27, 2026 0 Comments Large screen displays and slow motion replays dynamically ...

27/05/2026

Berklee Alumna and Assistant Professor Olivia Prez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona

Berklee Alumna and Assistant Professor Olivia P rez-Collellmir to Premiere Origi...

27/05/2026

Gravity Media Expands Into Creative Services With New Agency

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Tegna Names Patrick Paolini as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Telestream Taps Company Vet Benjamin Desbois as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

HDR10+ Technologies to Launch Eclipsa Video Certification Program

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

ATSC to Gather in Washington Next Week for Annual Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Telestream Appoints Benjamin Desbois as Chief Executive O...

Co-founder Dan Castles to transition to Executive Chair; internal promotion reinforces continuity and long-term growth Telestream, a global leader in media wor...

27/05/2026

Big Blue Marble Announces First End-to-End 5G Broadcast S...

Big Blue Marble today announced that its Nakolos platform is the first end-to-end 5G Broadcast solution worldwide to implement the complete feature set introduc...

27/05/2026

Lightware Continues Its ESG Commitment Through Girls Day...

Lightware recently hosted the Girls' Day event in April at its headquarters in Budapest, welcoming students for an interactive introduction to engineering a...

26/05/2026

Matrox Video Marks 50 Year Milestone

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

Roku Expands Premium Subscriptions With Fox One

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

Brian Gross Joins ASG's Audio Team as Account Manager

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

MPA Urges FCC Not to Reclassify vMVPDs

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

Cobalt Digital to Showcase End-to-End IPMX Ecosystem at I...

Cobalt Digital to Showcase End-to-End IPMX Ecosystem at InfoComm 2026, Making ST 2110 Easy for Pro AV blueCORE standalone processors headline solutions designe...

26/05/2026

Matrox Video Celebrates 50 Years of Innovation and Looks...

Matrox Video today celebrates its 50th anniversary, marking five decades of innovation, engineering excellence, and customer-focused evolution from its headquar...

26/05/2026

Cuez Helps ITV Studios Run Three Live Shows as One includ...

ITV Studios, the production arm of the UKs largest commercial broadcaster, has deployed the Cuez live production platform to unify the management of three back-...