
NAB 2024: Manufacturers focus on cinematic look for live productions By George Bevir
Tuesday, April 23, 2024 - 10:40
Print This Story
With live sports production teams continuing to add a cinematic look to productions, several manufacturers and vendors used NAB as an opportunity to launch tools and services in support of capturing a shallow depth of field, cinematic look.
Arri and Red two camera manufacturers who between them have a sizeable share of the feature film, high end drama and factual market - both used NAB to showcase their solutions for live productions.
In Las Vegas last week, Arri used its press conference to launch of the ALEXA 35 Live - Multicam System. The system is intended to provide sports producers the ability to capture cinematic images and a shallow depth of field and, the company says, will seamlessly integrate into existing live-production environments.
Marc Shipman-Mueller, senior product manager, Arri, described the Multicam System as a major commitment for the manufacturer.
He said: We've thrown a lot of resources at this in the past, and we will be throwing more resources at this in the future; the goal is to deliver that cinematic Arri look to live productions but we also realise that we have to integrate with the existing live production infrastructure, so we have really made efforts to do that.
In the live production environment, you tend to have two different types of cameras: a system camera which is a camera that has a fibre adaptor built into the camera with a lot of features, however, they can only be used hooked up to the fibre system and they cannot be used standalone.
And the other thing you have is a dockable camera setup, which is a camera that can be detached from the fibre adapter which is great, but they usually have more flexibility but fewer features. What we've done is combine the full feature set of the system camera with the flexibility of the dockable camera.
The system combines the new Alexa 35 Live camera with the new Live Production System LPS-1, which comprises a fibre camera adapter and fibre base station. According to Arri, the system is open to support a range of remote-control panels, but the recommended panel is Skaarhoj RCP Pro Arri V2B, which provides full control over frame rate, start/stop recording, playback, selection of looks and other camera functions. Three packages - entry, standard, and pro - with pricing to be determined after conversations with potential customers at NAB 2024.
EVS' AI offering
AI is playing an increasingly significant role in the products and services provided by EVS, including the company's XtraMotion service that allows production teams to transform live and post-produced footage into super slow-motion content.
At NAB, EVS also showcased other AI-driven effects, including deblurring, auto-cropping, and shallow depth of field.
Meanwhile, Red Digital Cinema set out how the company is looking to unlock cinematic imagery for broadcast and live event productions with the introduction of new broadcast technologies at NAB including the Red Cine-Broadcast Module and broadcast colour pipeline option.
In addition, Red demonstrated the new V-Raptor [X] and V-Raptor XL [X], which Red recently launched as the first-available, large-format cinema camera with a global shutter. Red's demonstrations focused on its Global Vision suite of tools, including Extended Highlights and Phantom Track for virtual and live productions.
Raptor [X] was launched earlier this year, but as Jeff Goodman, vice president of product management at Red explained, it now features a global shutter.
And we took no sacrifice in dynamic range or image performance, which is really a huge technological feat, he said. But it also has obvious implications in broadcast because most broadcast cameras are global shutter, so now that makes us even more compatible with broadcast systems.
On the broadcast colour pipeline, Goodman said: Where cinema cameras normally use CDLs and LUTs for colouring it's been a real challenge for our customers trying to use our cameras in the broadcast space. But now, with this new broadcast colour pipeline, they can shade the camera exactly as they would normally. It happens in-camera, so from the RCP you're controlling the camera directly so there's really no extra step that you have to add into it.
Our cameras are being used as cinematic cameras in sports like La Liga games, so when they want to cut between cameras they need to have the cameras match even though it's a different perspective, being cinematic, the colours still have to match and now you can shade it in the exact same way.
A lot of what we're showing here is knocking down the impediments to using the camera in broadcast environment; the broadcast colour for one, global shutter being another, and this new module that we just launched that attaches to the back of the camera from the V lock and then the SDI inputs plug into it.
The new Red Cine-Broadcast Module is compatible with V-Raptor XL [X], V-Raptor [X] and standard V-Raptor and V-Raptor XL camera systems. The module unlocks live broadcast with up to 2 channels of 4K 60P (HDR/SDR) over 12G-SDI and is IP-broadcast ready with SMPTE ST 2110 (TR-08) and up to a 4K 60P JPEG-XS feed. The module features a Lemo SMPTE 311M/304M hybrid fibre optical cable connector, which connects to a rack mountable 2 RU base station.
Meanwhile, a new outside broadcast truck optimised for live entertainment and corporate events had its debut in Central Hall.
The new 53-foot trailer was built to support live entertainment and corporate events. However, Cinelive president Zack Pittman (pictured, above) told SVG that the reaction from sports production teams at NAB who told him they were keen to explore using the truck for live coverage had ta
North America Stories
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Marshall Electronics Showcases New Feature-Rich CV320 and CV520 IP and 3G-SDI PO...
27/03/2026
Sony Electronics Inc. Elevates Professional Video Workflows with Powerful Update...
27/03/2026
GatesAir Extends AirWatch365 Managed Service with Edge Gateway Site Appliance
Brie Clayton March 27, 2026
0 Comments
NAB marks global launch of servic...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
At NAB Show 2026, Net Insight will showcase the next evolution of Nimbra Edge, its orchestration and control layer designed to manage live media services across...
27/03/2026
Harmonic (NASDAQ: HLIT) today announced powerful new innovations that further elevate the company's sports streaming solution. The advanced capabilities enh...
27/03/2026
Bitmovin, the leading provider of video streaming solutions, today announced significant new capabilities for Player Web X, its next-generation web video player...
27/03/2026
Riedel Communications today announced that Czech-based production company CS live has equipped its newest outside broadcast (OB) van with an integrated Riedel i...
27/03/2026
130 Industry Experts Confirmed as Show Celebrates its 10th Anniversary
MPTS, the UK's largest and most influential event for the media, production and tech...
27/03/2026
Grass Valley today announced the successful completion of a major live production deployment with NVP, a leading European media company specializing in live spo...
27/03/2026
Showcases resilient solutions for satellite-to-IP migration, REMI and hybrid live production
Appear ASA (Appear, OSE:APR), a global leader in live production t...
27/03/2026
San Francisco, California, March 2026 - Microsoft Ignite, a major annual conference hosted by Microsoft for developers, IT professionals, partners and business ...
27/03/2026
Clear-Com is proud to highlight its support for worship teams through professional communication solutions, with the deployment of its EQUIP wireless system a...
27/03/2026
Orban Collaborates with Sage on Virtualized EAS Technology Demo
Brie Clayton March 26, 2026
0 Comments
Sage Alerting Systems (SAS), in cooperation wit...
27/03/2026
Berklee Alums Bring GIANT to Broadway Brian and Dayna Lee BM '13 met and fell in love at Berklee, and now their production companys first Broadway debut i...
26/03/2026
Extron and Audio-Technica have announced that their Design Solutions devices, Ce...
26/03/2026
SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...
26/03/2026
LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100).
The C-Ban...
26/03/2026
The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...
26/03/2026
The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...
26/03/2026
Telestream has announced expanded integration between its Vantage workflow platf...
26/03/2026
FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...
26/03/2026
CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...
26/03/2026
Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...
26/03/2026
Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...
26/03/2026
DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...
26/03/2026
Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...
26/03/2026
Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...
26/03/2026
By Matt Klein
Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...
26/03/2026
Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026
Brie Clayton March 26, 2026
0 Comments
New graphical configuration tool and...
26/03/2026
Bitfocus showcases complete control at NAB Show 2026
Brie Clayton March 26, 2026
0 Comments
Continuing development drives advances in security, availa...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...
26/03/2026
2026 Oscar Nominated Films Powered by Blackmagic Design
Brie Clayton March 25, 2026
0 Comments
DaVinci Resolve Studio used on 27 of this year's no...
26/03/2026
Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...
26/03/2026
Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...
26/03/2026
Back to All News
Have a Wish Worth Dying For? Netflix's First Korean YA Hor...