dmexco 2017: Arvato will be presenting innovative solutions for integrated marketing and shopping experiences

This year's dmexco will take place under the slogan Lightening the age of transformation in Cologne from 13th to 14th September 2017. Digital transformation relates to everyone and also affects the interaction and communication with customers. By highlighting financial services and IT solutions alike, Arvato ensures an integrated marketing and shopping experience and will showcase leading e-commerce and digital marketing solutions at Arvato's Community Stand C031 in Hall 7.

The way in which people communicate and consume is becoming more and more digital, comfortable and straightforward. As a result, customers expect a higher level of service quality, faster response times, relevant content and self-determination about when, where and through which channel they can get in contact with a company. Matching services and solutions already come with a higher degree of automation. Arvato will therefore shed light on how innovative solutions, such as the use of artificial intelligence or chatbots, can help companies improve customer communications. L.I.S.A., a humanoid robot that is currently being used in the framework of a research project promoted by the company, will welcome the visitors at the booth creating a unique opportunity for human-machine encounters.

Arvato Financial Solutions - convencience in every transaction

Arvato's financial service providers will be focusing on solutions for checkout optimization this year. At the final step in an online purchase process, the checkout, many customers abandon their orders - despite a fundamental buying interest and filled shopping carts. Arvato Financial Solutions supports online shops with smart financial services designed for an improved checkout process. They increase conversion rates and provide the customer with a favorable shopping experience. From order valuation to payment management to debtor management and encashment, online retailers will achieve maximum security, optimize payment methods and ensure that cash comes in.

With its new integration into Computop Paygate, Arvato Financial Solutions PostPay payment method offers, for example, a transnational pay-after-delivery solution that reflects both local consumer and market requirements, as well as facilitating international expansion.

Arvato Systems

Whether specially prepared data for successful marketing campaigns, consistent content across all communication channels or improved lead generation - Arvato Systems will present at this year's dmexco innovative and intelligent digital marketing technologies can help companies strengthen customer loyalty. The objective is to use already present data, which is stored within an organization, for tailor-made customer experiences across all relevant touchpoints to successfully attract and retain new customers. Arvato System offers, amongst other things, expert reviews and expertise in promoting sales using effective UX design allowing for successful end-to-end customer interaction and effective websites.

Learn more about customer experience, data driven marketing or the check-out optimization of online shops. Visit us at our Arvato stand C031 in Hall 7 or at seminar session 5 How digital transformation connects soccer Germany on 14th September at 2 pm in Hall 5.1.

About Arvato

Arvato is an international service provider with some 70,000 employees in more than 40 countries. We design and implement innovative solutions for clients from all over the world. These include, for example, intelligent customer service offers via all contact channels in the CRM sector, end-to-end e-commerce services for retailers and brands in the field of SCM, fraud prevention and payment services in the financial industry, and IT services in the cloud. In developing our innovative solutions, we place a strong focus on automation and data/analytics.

Clients from a wide range of industries rely on Arvato's portfolio of solutions, from telecommunications providers and utilities companies through banks and insurance companies to e-commerce, IT and internet providers.

Arvato is a division of Bertelsmann.

About Arvato Financial Solutions

Arvato Financial Solutions is a global financial service provider and part of Bertelsmann SE & Co. KGaA as a subsidiary of Arvato. The company has over 10,000 employees in 22 countries, including a strong presence in Europe, America and Asia, and offers flexible full-service solutions for the efficient, international management of customer relationships and cash flows. Arvato Financial Solutions is synonymous with professional outsourcing services (Finance BPO) centering on cash flow in all phases of the customer lifecycle - from risk management and invoicing to debtor management, the sale of receivables and debt collection. As part of this, the company focuses on minimizing default rates in the business initiation phase and during the collection process. As a result, its services also include optimizing the selection of payment types internationally. As a financial solutions provider, Arvato Financial Solutions manages around 10,000 customers, specializing primarily in the retail/e-commerce, telecommunications, insurance, banking and healthcare sectors. This makes the company Europe's third largest integrated financial service provider.

More information is available at: http://finance.arvato.com

About Arvato Systems

Global IT specialist Arvato Systems supports major companies through digital transformation. More than 3,000 staff in over 25 locations epitomize in-depth technology expertise, industry knowledge and focus on customer requirements. Working as a team, we develop innovative IT solutions, transition our clients into the Cloud, integrate digital processes and take on IT systems operation and support. As a part of the Bertelsmann-owned Arvato network, we have the unique capability to wor

LINK:	https://it.arvato.com/en/about/press/2017/dmexco-2017--ganzheitliches-...
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