Gravity Media makes significant summer of sport investment in Sony equipment

Gravity Media makes significant summer of sport investment in Sony equipment

Brie Clayton July 13, 2021

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New cameras and monitors have been added to support major broadcast events.

Ahead of, and to cater for, this year's summer of sport, Gravity Media - the leading global provider of complex live broadcast facilities and production services to content owners, creators and distributors has made a significant investment into new equipment from long-time technology partner Sony.

In order to produce the highest-quality live images required from this year's major global sporting events, Gravity Media has purchased 11 HDC-P50 cameras, 11 BVM-HX310 4K professional master monitors and nine LMD-A170 Full HD LCD monitors.

The HDC-P50 is a POV camera with a lightweight, compact camera body. It provides Gravity's OB technology teams with the flexibility to operate in a fixed camera position, or in any number of space-limited situations such as crane jibs or helicopter camera mounts.

Complementing the cameras is the addition of new Sony monitors which supplement Gravity Media's already-impressive arsenal of both 4K and Full HD monitoring equipment. The 4K HDR picture accuracy and quality provided by Sony's BVM-HX310 TRIMASTER HX Professional Master Monitor means Gravity Media's operators know that what they're seeing on site is true to the picture being output.

And twinning a high dynamic range and wide colour gamut with a lightweight body, compact design and low power consumption, the LMD-A170 is the perfect addition to the outside broadcast workflows that Gravity Media will deploy to produce this year's summer sporting calendar.

Once this summer's sporting events come to a close, these monitors' versatility means they will return to Gravity Media's base in Watford where they'll be ready to go out on on-set, into a studio or can be used for any number of post-production applications including 4K digital cinematography.

Ed Tischler, Managing Director of Gravity Media in EMEA, commented:

Every good live broadcast has to start with the best-quality camera systems available. That's one of the reasons why we continually return to Sony; we know the build quality that goes into their systems and the image quality that's captured on location. This is especially important ahead of what's one of the busiest periods for our teams.

The addition of these cameras and these monitors from Sony to our world-leading live production workflows means we're able to deliver the best-quality live programming from the world's most important live events. That's what our clients expect from our teams and it's what this investment ensures we're delivering.

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