Adobe Unveils Major Expansion of Creative Agent Across Firefly and Creative Cloud Apps Including Photoshop and Premiere

Adobe Unveils Major Expansion of Creative Agent Across Firefly and Creative Cloud Apps Including Photoshop and Premiere

Brie Clayton June 18, 2026

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Adobe Firefly advances as a creative AI studio, expanding its agentic capabilities and delivering a unified experience across every stage of creative work from ideation to creation to production

Adobe is rolling out its creative agent across Premiere, Photoshop, Illustrator, InDesign and Frame.io, giving creative professionals an AI Assistant that orchestrates multi-step workflows based on the outcome they describe

Adobe is bringing its creative tools to leading AI platforms including ChatGPT, Claude, Copilot, Gemini and Slack, reaching hundreds of millions of people everywhere they work

Today, Adobe (Nasdaq: ADBE) - the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms - announced a major expansion of its creative agent across Firefly and Creative Cloud. Adobe Firefly, the all-in-one creative AI studio, now delivers expanded agentic capabilities with new creative skills and tools, and previewed a unified experience that brings every stage of creative work together from ideation to creation to production. Adobe is also introducing its creative agent across Creative Cloud apps including Photoshop, Premiere, Illustrator and more, enabling creators to describe their desired outcome while the assistant orchestrates multi-step workflows. Together, these advancements establish Adobe's creative agent as the connective layer across every stage of creative work, letting creatives focus on the craft, taste and judgment that make the work distinctly theirs.

Premiere Pro AI Assistant

Adobe's creative agent puts creators in the director's chair, handling the orchestration and execution of complex, repetitive workflows so the creative vision stays theirs from start to finish. Built on four decades of understanding how creative work gets made, it scales to support every type of creator from individual creators to enterprise creative and marketing teams. And with Adobe's pro-grade creative tools now expanding to platforms including ChatGPT, Claude, Copilot, Gemini and Slack, that reach grows to hundreds of millions of people wherever they create and work.

Adobe has always been at the center of how the best creative work comes to life, and this is a major expansion of that promise, said David Wadhwani, president of Adobe's Creativity & Productivity business. Every creative now has an agent capable of helping them execute across every app and platform where they work so they can set the vision, apply their taste and make the calls that only they can.

Premiere Pro AI Assistant

Adobe Firefly expands agentic capabilities and advances its creative AI studio experience Since launching in public beta recently, AI Assistant in Firefly has rapidly gained traction with creators who have embraced it as a faster, more intuitive way to bring their ideas to life. Today's expansion builds on that momentum with new creative skills and tools designed for creators and solopreneurs building their brands on social media, along with customization upgrades that can be tailored to each creator's preferences. Powered by Adobe's creative agent, AI Assistant in Firefly brings pro-grade tools from across Adobe's Creative Cloud applications into a single conversational interface in Firefly, allowing creators to describe the outcome they want, while the assistant orchestrates multistep workflows behind the scenes.

New creative skills and tools include:

Brand kit creation: Describe your style, brand name and color palette; AI Assistant in Firefly generates and saves a complete logo, brand identity and color palette, ready to apply across every piece of content you create.

Short product video creation: Turn product photos into polished, cinematic short-form videos with premium lighting, motion, audio and brand styling - ready to publish.

Create a Quick Cut: Automatically assemble video clips into a polished first cut, edited around dialogue, narration or visual content.

Create storyboards and generate video from storyboards: Turn an idea into a visual scene sequence, then use those storyboard frames to generate video.

AI Assistant in Firefly also delivers new customization upgrades that better understand a creator's intent, surface any asset they describe in their own words and learn their preferences over time. Creators can now also invite collaborators to review and provide feedback on work directly inside AI Assistant in Firefly before publishing.

Firefly creative AI studio: from idea to finished content in one seamless workflow Adobe Firefly gives every creator the speed, control and creative freedom to move from idea to high-quality content. Today, Adobe is previewing an upgraded Firefly creative AI studio experience that connects generation and editing in one place, so creators can seamlessly move projects from ideation to creation to production without breaking their flow.

Firefly AI Assistant

The upgraded Firefly creative AI studio experience, now in private beta, is designed to give creators persistent context, reusable assets and organized workflows so they can maintain continuity, style and creative vision across every iteration and format, at every stage of production:

Elements: Save characters, locations and objects you've already created and reuse them across generations, helping maintain consistency at scale as stories, campaigns and projects evolve in Firefly.

Projects: Keep your assets, generations and creative context organized across Firefly and Creative Cloud, making it easier to pick up where you left off and build on previous work.

The announcement comes as creative AI becomes increasingly central to how c

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