
VR and AR create new storytelling dynamic for SuperTennis studio coverage By Roberto Landini, Italian Correspondent
Tuesday, January 29, 2019 - 18:06
Print This Story
Supertennis, the TV channel of the Italian Tennis Federation, is visible on Sky Italia, the national DTT mux, channel 64 on TVSat and on its supertennis.tv web channel.
The TV production studios in Rome, from which transmissions are aired, often employ virtual reality and augmented reality: but, contrary to what one might think, it is not just a matter of spectacle'.
Alfredo Nardoni, production director, gave SVG Europe some details. First of all it is good to underline that SuperTennis in studio transmissions often uses a mix of AR and VR. The main reason for this choice is that our commitment is aimed at integrating the best technologies to support spectacle, but above all information for tennis fans.
In fact, we offer the viewer a more complete experience thanks to the presence of advanced integrated AR and VR graphics, rather than simple billboards with 2D and 3D captions as in traditional graphics.
It is undoubtedly a leap forward for the understanding of stories and concepts and not just the aesthetic, said Nardoni. In general, the graphic notions supporting the typical image of the talent or the journalist or commentator in the studio contribute to increase the degree of empathy of the viewer and make the story clearer, reaffirming certain concepts and making them immediately visible.
Often, rather than simply commenting on a sporting event to which we sometimes do not hold the live broadcast rights, we devote ourselves to in-depth analysis thanks to a journalist on-site who describes what is happening before, during and after a match. So we propose a channel full of insights that are highly appreciated by our audience, he said.
Inventing more studios in the same studio
It is good to emphasise, in fact, that the SuperTennis audience is largely well informed and therefore appreciates the insights that must be journalistically balanced and correct and from the point of view of the image very likely and carefully realised. On the one hand, virtual reality allows us to create synthetic worlds that propose different backgrounds to make a studio transmission more attractive and different, said Nardoni.
On the other hand, augmented reality allows us a language in the story really different and more complete and even more spectacular. Talent or commentators can move and walk in the studio, while they are followed by our four Panasonic cameras.
Of these, three are remotely operated and perform tight and static' shots of the two journalists or studio talent, usually at least two; a third one proposes larger images in beauty' style in soccer. The fourth camera attached to augmented reality is positioned on a Ross Video dolly and moves elegantly, creating dynamic shots synchronised with the dedicated equipment, graphic computers that create objects and the virtual backgrounds.
As well as Panasonic cameras and Ross Video dolly and gallery we also have Brainstorm graphics, Dalet newsroom and Yamaha audio mixing. We use this mix practically everywhere and also in the recent Next Gen ATP Final, international BNL Italy, he said.
The SuperTennis studio is 55 square metres wide, 25 of which are covered by an LED wall and the
rest is a special background for the virtual reality that allows the team to invent more studios in the same studio. The journalist faces the virtual part and interacts live, triggering' interactive graphic content which is augmented reality created from scratch, coming out of the floor and walls. This process can be considered as a natural evolution of the chroma key but with 3D content, said Nardoni.
The graphic engine that makes these games possible is Brainstorm, which we have chosen for the operating interface, cost and ease of management. We can create 2D and 3D virtual scenes and objects with peace of mind in After Effects and then import all the projects that create the various necessary VR and AR scenery.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Montr al, Quebec, June 11, 2026 Kiloview, a leading provider of AV-over-IP and NDI -based video transmission solutions, today announced a distribution partner...
17/06/2026
Changsha, China, June 15, 2026 Kiloview officially announced the launch of U4 IP Video Dock, a compact IP video decoder and output dock designed to bring prof...
17/06/2026
Calibr-Skaggs awarded $5.1M by NIH to develop long-acting hepatitis B virus therapy A new program aims to replace a daily HBV drug with once-monthly or even qua...
16/06/2026
Thomson's highly regarded expert-led online learning courses are now easier to access on the go via our new App.
Available now on Google Play Store, the J...
16/06/2026
Neumann.Berlin has released firmware version 2.0 for the MT 48 audio interface, adding plugin compatibility, expanded Dante networking options, broadcast encode...
16/06/2026
TVNewsCheck has announced that nominations are now open for its 2027 Women in Technology Awards, to be presented at NAB Show 2027 on Tuesday, April 6 in the Med...
16/06/2026
Clear-Com has announced Avalon, a 1RU IP intercom platform for broadcast, live events, and production environments. Designed for IP-only workflows, Avalon suppo...
16/06/2026
SNS has published a guide to remote video editing workflows using its EVO shared storage platform and companion tools, covering use cases ranging from home edit...
16/06/2026
Grass Valley has announced that the Richmond Flying Squirrels, a Minor League Baseball affiliate of the San Francisco Giants, have deployed five Grass Valley LD...
16/06/2026
The Alliance for IP Media Solutions (AIMS) has announced the launch of the Official IPMX Training Series, a free online program covering the design, configurati...
16/06/2026
Swerve TV has announced distribution agreements with Fubo, Plex, Amazon Fire TV,...
16/06/2026
ATP and TikTok have announced an expansion of their global content partnership, extending the ATP's TikTok hub powered by TikTok GamePlan to cover all nine ...
16/06/2026
Network's LA facility serves as the heart of a sprawling operation built to ...
16/06/2026
At Pico, the network's media-management team is supporting a flood of HBS fe...
16/06/2026
The NHL will no longer air on CBC after the pulic broadcasters and national rights-holder Rogers Sportsnet were unable to come to agreement.
After a successfu...
16/06/2026
As live sports broadcasters continue to seek new ways to make complex action mor...
16/06/2026
Built with the 2026 FIFA World Cup in mind, these small but mighty IP-based tran...
16/06/2026
Boasts individual synths for each band
UVI's latest synth takes an interesting approach to synthesis, offering a trio of synth engines that each operate...
16/06/2026
New intelligent auto-fader plug-in unveiled
PSPaudioware's latest release offers automatic level adjustment and provides more detailed control than many...
16/06/2026
New performance-focused library announced
Crystal Pads is the latest addition to The Crow Hill Company's ever-growing product range, and according to th...
16/06/2026
Developed in partnership with Sequential
In recent years, GForce Software have branched into official emulations of classic hardware synths, delivering a ha...
16/06/2026
Designed specifically for live performance monitoring
beyerdynamic's latest announcement sees the company introduce an affordable in-ear monitoring syst...
16/06/2026
Official emulation celebrates iconic synth's 40th anniversary
Cherry Audio have just introduced Ensoniq ESQ-1, an official recreation of the 1986 polyph...
16/06/2026
Australians place growing trust in SBS News
16 June, 2026
Media releases
SBS has been recognised as one of Australia's most trusted news providers, ran...
16/06/2026
Rohde & Schwarz achieves highest number of GCF validated 3GPP NR NTN test cases ...
16/06/2026
Bydgoszcz to Become a Local Centre of Excellence for Advanced Rail Technologies....
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
87 Percent of Creators Who Use Creative AI Say It Is Growing Their Business and ...
16/06/2026
Historic Zhuque-3 Reusable Rocket Test Mission Captured with URSA Cine Immersive
Brie Clayton June 16, 2026
0 Comments
Apple Immersive Video puts view...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Rise WIB, the award-winning advocacy group championing gender diversity and career progression across the broadcast and media technology industry, today announc...
16/06/2026
Limecraft today announced the availability of Limecraft 2026.4, the fourth of eight planned platform releases this year. The update introduces Team-Based Access...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Free Program Supports IPMX Education from Foundational Concepts Through System and Network Design
The Alliance for IP Media Solutions (AIMS) today announced t...
16/06/2026
Share your views on Screen Australia and the future of the industry 15 June 2026
Your feedback matters.
Following the instrumental insights provided in 2025,...
16/06/2026
Enterprises are moving agentic AI from proof of concept to production - and the next generation of AI factories are built for the era of agents.
At HPE Discove...
16/06/2026
AI runs at the speed of light. More and more, that light is made in Texas.
Cohe...
16/06/2026
Techtel Supports T-Motion RCCP-2A Controller Upgrade for Major Australian Broadc...
16/06/2026
Tuesday 16 June 2026
Record audiences tune in for opening weekend of ICC Women&...
16/06/2026
Every breakthrough AI model starts the same way: with a training run. The infrastructure running those training jobs shapes everything: how fast teams can itera...
15/06/2026
One of the more exciting internal video production divisions within a college at...
15/06/2026
The deal valued at $22 Billion is expected to close in the first half of 2027...