People Need to Come First When We Use AI

05/06/2026

People Need to Come First When We Use AI

Andy Marken June 5, 2026

0 Comments

It's just surviving. Life's very existence requires destruction. Calvin doesn't hate us. But he has to kill us in order to survive. - Hugh Derry, Life, Columbia Pictures, 2017

Unless you're someone like Jensen Huang, CEO of Nvidia; or Sam Altman, CEO of Open AI; we know you have mixed emotions, concerns, indifference, apathy or optimism when it comes to AI and the work you do, so let's put things in perspective.

According to the World Economic Forum, every day, about 67,000 people turn 65 while a report by Challenger, Gray and Christmas estimated that 49l people will lose their jobs to AI.

Source - Reddit

Yep, you have a better chance of getting old than being unemployed by the technology.

Okay, that's not a big consolation but it's an important point in the whole AI discussion because even though we now have over 8.2B people on the planet; and by 2030, the number is projected to rise to 9B, we've got the wrong mix and the numbers are trending in the wrong direction.

Source - United Nations

Today, we have enough people in the working age group but look at the up-and-coming age groups and it won't be long, and we'll be retiring more folks than we add to the workforce.

That's going to put a major strain on the GenZ/Alpha and beyond generations because while the population is slowly growing but it's because0 people are living longer and that will place increased importance for people in the healthcare and eldercare fields.

AI will impact many careers just as technology we now take for granted did in the past.

Typewriters, later computers and then the internet changed the roles and numbers of individuals in the office and administrative support field and the way they worked.

AI will impact those positions yet again.

AI will change the workload in the healthcare and eldercare fields, but more people will be required to work closely and seamlessly with the technology to diagnose and treat patients as well as help the growing senior population live fuller, healthier lives.

AI will focus on what it does best, researching through vast amounts of data that is captured regarding the individual and people around the world to look for similarities, anomalies and develop care options/recommendations based on the specifics of the individual.

In other words, AI will become a digital teammate so the practitioner/care giver can focus on the more vital tasks that require strategic/creative thinking, empathy, emotional depth, intuition and building authentic human relationships.

Source - Gartner

Recognition - It's important that people not accept everything - written/visual - as real and question/recognize AI slop and hallucinations when they are presented. As AI improves, seeing/knowing the difference will become increasingly difficult.

In time, AI will increasingly be able to mimic these human attributes, but it will be difficult if not impossible to replicate them.

Predictions of human-level AI have been made for years and while the technology's video and written output continue to improve dramatically, it falls short when it comes to unique human experiences and cultural context.

Is that an important/vital differentiation?

Take a real-world example.

We are again reminded of the Cuban missile crisis in 1962 and soviet vice admiral Aleksandrovich Arkhipov who went down in history as the man who prevented nuclear war.

Two of the vessel's senior officers - including the captain - wanted to launch their nuclear torpedo and destroy the American vessels, even though it meant the death of their crew as well.

But to launch, all three senior officers had to agree, and Arkhipov refused to sanction the launch and his discussion of all of the pros/cons, emotional/humanitarian effects he cooled the situation down and disaster was averted.

One person made the decision to vote counter to the logical solution because it just didn't feel right.

Would we still be here if AI had been making the decisions?

Despite this, business, industry and governments run toward the eternal flame that promises faster, easier decisions/actions and profits with the least amount of effort or work.

Grand View Research

Promising Return - AI firms are rushing to flood the market with newer, better tools and products0 while companies and individuals increase their use of the technology to reap the0 benefits and profits.

They did note though that, if possible, they were going to transition staff from disappearing roles into new ones that are becoming increasingly important to the organization to keep them relevant and profitable for the organization.

Of course, not every organization is willing to invest the time and money to help people make that transition.

We know of one firm in California that was simultaneously carrying out staff reductions while hiring new people who were more AI savvy workers.

Source - Gartner

The company is far from unique.

However, we have to step back from the hire to fire cycle because of the negative impact it has on people and organizational reputations.

Despite these ill-conceived moves, the global rush to implement AI is far from grim.

Europe's AI-related job roles increased 19 percent-especially in Germany, France and theNetherlands-while in India, AI-related employment grew 49 percent year-over-year and was heavily driven by AI service providers.

Africa experienced a 12 percent AI-driven job increase while the Asia-Pacific region accounted for 47 percent of the global AI job creation with China and South Korea leading the growth.

Saudi Arabia and the UAE invested more than $3.2B in AI education and workforce enhancement resulting in a 28 percent AI job increase in the region while Lain America had a growth r

LINK:	https://creativecow.net/people-need-to-come-first-when-we-use-ai/...
	See more stories from creativecow

North America Stories

17/07/2026

Foundry Unlocks Professional-Grade AI for VFX with Gripta...

Creative software developer Foundry today announced Griptape Enterprise, a new tier of the Griptape AI workflow orchestration platform, extended to meet the str...

17/07/2026

Foundry Releases SmartRoto for Nuke

Creative software developer Foundry today announced the availability of SmartRoto, a new AI-powered plugin upgrade for Nuke, NukeX, Nuke Studio, and Nuke Indie ...

17/07/2026

The Final Release of Blackmagic Fairlight Live is Now Available!

The Final Release of Blackmagic Fairlight Live is Now Available! Brie Clayton July 16, 2026 0 Comments Fairlight Live is a new audio mixer designed fo...

17/07/2026

Leveraging All of Entertainment's IP

Leveraging All of Entertainment's IP Andy Marken July 16, 2026 0 Comments Nobody ever wins the games. Period. There are survivors. There\s no win...

16/07/2026

SVG Students To Watch: Kaden Sherman, Albany State University

This recent graduate and Georgia native has turned an early fascination with live production into a growing passion for camera work In the live-sports-video in...

16/07/2026

TNDV Marks First Year of Aspiration 35 Cinematic Production Truck

TNDV is marking the first anniversary of Aspiration 35, a mobile production truck built around ARRI Alexa 35 Live camera systems. Over its first year, the truck...

16/07/2026

ATSC Releases First Major Revision to A/85 Audio Loudness Recommended Practice Since 2013

ATSC has completed a major revision to its A/85 Recommended Practice: Techniques...

16/07/2026

FloSports Named Exclusive Global Media Partner for 2026 CrossFit Games

FloSports has announced an exclusive global media partnership with CrossFit for the 2026 CrossFit Games, presented by Air National Guard, beginning July 21 in S...

16/07/2026

Sennheiser Releases Spectera Firmware 1.4 and Command Button

Sennheiser has released firmware version 1.4 for its Spectera wireless system and announced the Spectera Command Button (Cat. No. 701014). The update adds comma...

16/07/2026

ESPN and Southwestern Athletic Conference Announce Multi-Year Media Rights Agreement Through 2030-31

ESPN and the Southwestern Athletic Conference (SWAC) have announced a multi-year...

16/07/2026

Audio-Technica Releases 20 Series Control Application for Elgato Stream Deck

Audio-Technica has announced the 20 Series Control Application, a Stream Deck plug-in for compatible Audio-Technica USB microphones. The application is compatib...

16/07/2026

SSL Live L550 Plus Consoles Power Audio Production for The Voice France Season 15

The fifteenth season of The Voice - La plus belle voix on TF1 used four Solid St...

16/07/2026

Gray Media and Atlanta Hawks Announce Georgia-Wide Broadcast Partnership for 2026-27 NBA Season

Gray Media and the Atlanta Hawks have announced a broadcast partnership that wil...

16/07/2026

SVG Sit-Down: Quarterback Showrunner Joe Zucco on Cinematography, Building Trust, Carrying On the NFL Films Legacy

Season 3 of Netflix's docuseries, which dropped this week, follows Jayden Da...

16/07/2026

Texas Rangers Switch Direct-to-Consumer Streaming Partner to BZZR

The Texas Rangers and Rangers Sports Network presented by Progressive (RSN) have announced BZZR as the new direct-to-consumer distributor for Rangers game broad...

16/07/2026

FIFA World Cup 2026: BBC Sport on Moving Across the Pond to Bring the Atmosphere of the Final Matches to Fans

With England's FIFA World Cup 2026 team getting ready to fly home after losi...

16/07/2026

With 36 Unilateral Cameras, NBC Sports Shapes 154th Open Championship Coverage for U.S. Viewers

In a return to Royal Birkdale, the team enjoys partnering with ETP and Gravity M...

16/07/2026

Altitude Sports & Entertainment's Tim De Lay on New SkyCam Digital Feed, Upgraded Studio Space

Along with a new studio at Ball Arena, the Colorado-based RSN is working with XR...

16/07/2026

FIFA World Cup 2026: Inside ORF's Austria-Based Production to Bring All the Emotions of the Tournament to Fans

Austria was back at the World Cup for the first time in 28 years, and the team d...

16/07/2026

Inside Gravity Media's Effort To Power the 154th Open Championship Production

With 42 RF cameras and high-power radio mics deployed, the spectrum environment ...

16/07/2026

The Gauge: Poland | June 2026

June brought stabilization to the television market. Poles spent an average of 3 hours and 36 minutes a day in front of their TV screens exactly the same as i...

16/07/2026

New studio monitoring leads Glensound's 60th year line-up...

Glensound returns to IBC with a major new addition to its intelligent loudspeaker range, the Greater Divine Supernal studio monitor, alongside recent developmen...

16/07/2026

Complete spectrum of innovation from British exhibitors a...

33 leading exhibitors are taking part in the GREAT Britain and Northern Ireland Pavilions and linked locations across IBC2026 (Amsterdam RAI, 11 14 September)...

16/07/2026

Hitomi Broadcast to showcase HDR colour verification and...

Hitomi Broadcast will introduce Spectra, a new HDR colour verification solution measured in picture, not using VPID, at IBC2026 (Hall 10, Stand A40). Expanding ...