Bridge Technologies Reinforces Commitment to Interoperability at IBC 2017

Demonstration enables visitors to view network performance in real time

OSLO, Norway - 8 August, 2017

At IBC, Bridge Technologies (Stand 1.F68) is focusing on how the company is responding to the industry requirement for maximum interoperability.

The Bridgetech stand is home to a demonstration featuring Bridge's innovative VB440-SW dual 40 Gigabit Ethernet software probe and Embrionix Design's SDI conversion modules. The demonstration, which shows how the SMPTE ST 2110 standard is a practicable way forward to achieve interoperability, uses live playback sources on the Bridge Technologies stand, generating live streams that enable visitors to view network performance in real time.

The demonstration is also being hosted as part of the AIMS IP Showcase at IBC (room E.106), where more than 40 vendors will demonstrate real-world IP interoperability based on SMPTE ST 2110 final draft standards and AMWA NMOS specifications.

Embrionix provides innovative conversion solutions using a unique product design based on an SFP (Small Form-Factor Pluggable) that can be inserted directly inside other manufacturers' equipment.

Achieving absolute and straightforward interoperability between the systems of every broadcast manufacturer is crucial to the future of our industry, said Simen K. Frostad, Chairman, Bridge Technologies, and it is uniquely made possible by IP technology. There is no doubt that IP can do, in technical terms, whatever we as an industry need it to do in order to achieve the interoperability that is fundamental to our success. The industry absolutely must embrace IP.

At Bridge Technologies, we have long been proponents of the significant advantages and benefits that IP brings, continued Frostad. As an industry, we're making huge strides in the right direction - but there is still much to do if the true potential of IP is to be realised.

IP should not just be tolerated - it should be wholeheartedly embraced, for three reasons, concluded Frostad. First is the interoperability that it has demonstrably delivered over time. Second is the potential it holds for the future, as the broadcast industry reinvents itself. Third is the significant cost saving it can bring with it. The good news is that, as we move into a highly interoperable IP future, many of the tools we need to help us make that transition successfully are already in place, like the network probes offered by Bridge Technologies.

The VB440-SW dual 40 Gigabit Ethernet software probe monitors high density IP media traffic in core broadcasting networks, production studios, outside broadcast and master control centres, enabling users to quickly rectify problems and maximise Quality of Service (QoS).

It is unique in its ability to support dual 40 Gigabit Ethernet interfaces - giving it an effective throughput of 80 Gigabits - and in its support of any media oIP, providing network operators and digital media organisations with a monitoring/analytics solution for thousands of streams and multiple technologies in real-time and in parallel. Providing SDI analytics from 270MBit to 12GigaBit requires packet accuracy in the nanosecond range, and is already built in to Bridge Technologies IP probes.

The VB440-V is also the first product to feature SMPTE 2022.7 dual redundant stream analysis as an extension its support for ST2110, ST2022.6, RFC 4175 and AES67.

More information about Bridge Technologies and its products is available at www.bridgetech.tv or by phone at +47 22 38 51 00.

About Bridge Technologies

Bridge Technologies creates advanced solutions for protecting service quality in the digital media and telecommunications industries. The company's award-winning monitoring/analysis systems, intelligent switchers and virtual environments help deliver over 20,000 channels to more than 900 million subscribers in 94 countries. From head-end satellite ingress to microanalytics in the home network, Bridge Technologies offers patented innovation and true end-to-end transparency. A privately held company headquartered in Oslo, Norway, Bridge Technologies has worldwide sales and marketing operations through a global business partner network.

Learn more - www.bridgetech.tv

About Embrionix

Embrionix provides a new approach in the product interface market for broadcast manufacturers. Embrionix designs and builds innovative, advanced SMPTE VIDEO SFPs to close the gap between fiber optic deployments, coaxial deployments, legacy composite deployments and emerging technologies, such as HDMI and SDI to IP SFPs. By leveraging its core competencies in video broadcast, the company provides SFP modules (emSFP) with the highest level of flexibility to major broadcasters in the industry. Embrionix headquarters are based in Laval, Quebec.

Learn more - www.embrionix.com

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