Sony Pixel Power calrec Sony

Euro Media Group and Sony partner to deliver live sports in HDR

23/02/2021

Euro Media Group and Sony partner to deliver live sports in HDR posted: 22/02/2021

Two-year collaboration in HDR workflows comes to fruition enabling Canal to show live football in UHD HDR

Euro Media Group (EMG), a leading global provider of broadcast services and media solutions for live sports, entertainment and events and Sony Professional have been delivering since August 2020 seamless HDR workflow for sports broadcasting, including football. The end-to-end HDR workflow is the culmination of a close collaboration to establish a workflow that is the most efficient possible, operating within existing infrastructures and designed primarily for Live broadcast operations.

Broadcasters have been exploring HDR live to deliver a more immersive and real image feel to viewers for a few years. However, unlike the transition from HD to 4K, the process of migrating from SDR to HDR is extremely complex, because of amongst other considerations, the need to convert effectively not only Frame rate but also Colour Gamut, Quantization, Resolution and Dynamic Range, and this, from image capture to transmission.

To develop a live HDR workflow that works from end-to-end and delivers on image quality, EMG and Sony worked together to create a solution based around Sony's SR Live workflow. Integrating the Sony HDC-3500 cameras, the HDRC-4000 HDR Processor and BVM-HX310 reference monitors, the set-up uses existing SDR workflow & operational practices as a basis. The collaboration also covered a phase of training to upskill EMG's technical staff, through remote training modules delivered from Sony's facilities in Pinewood Studios to EMG's Parisian office in the summer of 2020.

Canal can now deploy HDR at any sporting event within their schedule and began broadcasting live sport to HDR viewers in August 2020 and in particular their football program. EMG was commissioned by UEFA to supply the host broadcast production of the UEFA Super Cup in Budapest with their next generation UHD/HDR truck Nova 103 delivering images of the highest quality. The Nova 103 truck will be part of the large fleet of UDH/HDR trucks which EMG will operate during the UEFA Euro 2021.

Ga l Tanguy, CTO at EMG France: The brief from our client was very much about providing viewers with a new HDR experience, while keeping legacy SDR customers with the best result, through a single operation. Working with Sony and Canal on HDR workflows has allowed us all to think strategically rather than just concentrating on one part of the supply chain. The HDR workflow solution is now in use, is accessible to all and are operated by our technicians independently thanks to trainings from Sony.

Francois-Charles Bideaux, co-CEO at EMG added: A major part of our UHD fleet is now equipped with HDR and all of our new trucks are being equipped with the same quality standard by default. We thank Sony for their contribution to achieving our goals.

Hiroshi Kajita, Head of Media Solutions at Sony Professional Europe commented: At Sony, we always listen and work closely with our partners to provide solutions to meet their evolving needs. We are focused on unleashing the incredible power of images, drawing ever closer to the ultimate desire for the images we see on our screens to mirror what we see with the human eye. Working in partnership with Canal and EMG we found a unique solution and implemented an end-to-end HDR workflow that is already creating great results.
LINK: https://www.live-production.tv/news/sports/euro-media-group-and-sony-p...
See more stories from liveproduction

More from Live Production

11/06/2025

Sigma Cine Lens: AIZU PRIME LIME

Sigma Cine Lens: AIZU PRIME LIME posted: 11/06/2025 Sigma Aizu Prime Line, available mounts: PL Mount, Sony E-mount / Supplied accessories: Cover Cine Len...

11/06/2025

SC-BINARY 225: highly flexible AES/EBU & DMX cable

SC-BINARY 225: highly flexible AES/EBU & DMX cable posted: 11/06/2025 SC-BINARY 225: highly flexible AES/EBU & DMX cable with 2 x 0.25 mm and soft HTPE j...

02/04/2025

Leipzig Opera Relies on Riedel MediorNet, Artist, and Bolero

Leipzig Opera Relies on Riedel MediorNet, Artist, and Bolero posted: 02/04/2025 Leipzig Opera Relies on Riedel MediorNet, Artist, and Bolero for Efficient...

02/04/2025

ARRI expands its management team

ARRI expands its management team posted: 02/04/2025 ARRI's Managing Directors (l. to r.) David Bermbach, Walter Trauninger, and Christian Richter ARRI ...

31/03/2025

Clear-Com Enhances ACU Campus-Wide Production Communications

Clear-Com Enhances ACU Campus-Wide Production Communications posted: 31/03/2025 Clear-Coms new intercom solutions make it possible to communicate across m...

20/03/2025

Expand VB440 Tools with AV Sync Generator

Expand VB440 Tools with AV Sync Generator posted: 20/03/2025 Bridge Technologies Expand VB440 Tools with AV Sync Generator In anticipation of their prese...

19/03/2025

World's Smallest Slow-motion Camera at NAB2025

World's Smallest Slow-motion Camera at NAB2025 posted: 19/03/2025 Proton to Launch World's Smallest Slow-motion Camera at NAB2025 Proton Camera I...

31/01/2025

Sommer cable's Ethernet cables set new standards for connection solutions

Sommer cables Ethernet cables set new standards for connection solutions posted: 31/01/2025 When it comes to reliability, robustness and flexibility, the ...

05/12/2024

Riedel Appoints Jan Eveleens as CEO of Product Division

Riedel Appoints Jan Eveleens as CEO of Product Division posted: 05/12/2024 Riedel Communications announced a change in leadership for its Product Division...

30/10/2024

Armored HDMI2.1 cables offer lossless 8K data transmission - with or without protective sleeve for the HDMI connectors

Armored HDMI2.1 cables offer lossless 8K data transmission - with or without pro...

17/10/2024

Genelec opens new Seoul Experience Centre

Genelec opens new Seoul Experience Centre posted: 17/10/2024 Seoul, South Korea, October 2024....Genelec has added Seoul to its growing global network of ...

08/10/2024

Sommer cable announces new management team

Sommer cable announces new management team posted: 08/10/2024 Sommer cable GmbH is pleased to announce the succession in the management team. On October 1...

09/09/2024

Bridge Technologies Launch Upgraded Satellite Module VB278

Bridge Technologies Launch Upgraded Satellite Module VB278 posted: 09/09/2024 Bridge Technologies Launch Upgraded Satellite Module VB278 As part of a wid...

21/08/2024

Calrec expands distribution partnership with Cerberus Media Solutions to cover entire DACH region

Calrec expands distribution partnership with Cerberus Media Solutions to cover e...

16/08/2024

Anton/Bauer Launches 'VCLX LI' 1600Wh Multi-Voltage Battery for Cinematic Production

Anton/Bauer Launches VCLX LI 1600Wh Multi-Voltage Battery for Cinematic Producti...

04/07/2024

Astera Awarded Best in Show at Euro Cine Expo 2024

Astera Awarded Best in Show at Euro Cine Expo 2024 posted: 04/07/2024 Best of Show award for Asteras LunaBulb After a successful exhibition at Euro Cine ...

13/06/2024

Astera Launches LunaBulb

Astera Launches LunaBulb posted: 13/06/2024 Astera LunaBulb PrepCaseKit Astera - a leading developer of innovative light solutions for film, event and TV...

02/05/2024

ARRI announces the ALEXA 35 Live - Multicam System

ARRI announces the ALEXA 35 Live - Multicam System posted: 02/05/2024 Arri Alexa 35 Live - Multicam System ARRI announces the ALEXA 35 Live - Multicam Sy...

28/04/2024

Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2

Mediahaus delivers the first SRT live-streaming sports production over 5G with U...

10/04/2024

Grass Valley will Showcase Innovative Live Production Solutions at NAB Show 2024

Grass Valley will Showcase Innovative Live Production Solutions at NAB Show 2024 posted: 10/04/2024 Grass Valleys LDX C150 Grass Valley will unveil its ...

11/03/2024

Goldenduck Group Debuts Clear-Com Arcadia Central Station in Thailand with Lightsource and Creative Rock

Goldenduck Group Debuts Clear-Com Arcadia Central Station in Thailand with Light...

23/01/2024

Broadcast Solutions supports NEP Germany and Dyn Media in the installation of innovative remote production infrastructure

Broadcast Solutions supports NEP Germany and Dyn Media in the installation of in...

09/01/2024

A Norwegian post-production house relies on Genelec monitors to meet Dolby Atmos standards

A Norwegian post-production house relies on Genelec monitors to meet Dolby Atmos...

29/12/2023

Pan and Parapan American Games 2023 Live: TVU Networks Partners with MediaLuso

Pan and Parapan American Games 2023 Live: TVU Networks Partners with MediaLuso posted: 29/12/2023 Tennis Pan American Games 2023 with TVU and MediaPro TVU ...

11/12/2023

VuFinder Studios selects ROE Visual for its VP Studio

VuFinder Studios selects ROE Visual for its VP Studio posted: 11/12/2023 Filming Citro n promotion video with BP2V2 in VuFinder Studio VuFinder Studios j...

05/12/2023

EY recognises Genelec owners with Family Entrepreneurs of the Year Award

EY recognises Genelec owners with Family Entrepreneurs of the Year Award posted: 05/12/2023 (L-R) Genelec owners Maria, Mikko and Juho Martikainen at the ...

01/12/2023

UHD-Spain, with Board Members MediaPro and SAPEC, Partners with TVU Networks and Radio 3 for Pioneering 5G UHD-HDR Broadcast

UHD-Spain, with Board Members MediaPro and SAPEC, Partners with TVU Networks and...

27/11/2023

ROE Visual introducing the ROE Calculator APP for LED Screen Prepping

ROE Visual introducing the ROE Calculator APP for LED Screen Prepping posted: 27/11/2023 ROE Visual Calculator APP ROE Visual is proud to announce the re...

22/11/2023

A1 Telekom Austria Group Expands its Use of Actus Digital Broadcast Compliance and Monitoring Solution

A1 Telekom Austria Group Expands its Use of Actus Digital Broadcast Compliance a...

20/11/2023

New era in sports broadcasting: 5G live transmission by the German Football League

New era in sports broadcasting: 5G live transmission by the German Football Leag...

16/11/2023

AJA Announces DRM2 Frame for AJA Mini-Converters at Inter BEE 2023

AJA Announces DRM2 Frame for AJA Mini-Converters at Inter BEE 2023 posted: 16/11/2023 AJA Video Systems yesterday introduced DRM2, a rackmount frame that ...

14/11/2023

PlayBox Neo AirBox Neo-20 Goes Live at Casablanca Online

PlayBox Neo AirBox Neo-20 Goes Live at Casablanca Online posted: 14/11/2023 PlayBox Neo, a global leader in media management and playout solutions, announ...

09/11/2023

A Stand-Up Solution for Comedian Johan Glans

A Stand-Up Solution for Comedian Johan Glans posted: 09/11/2023 The summer tour Johan Glans delivered 35 sold out shows across Sweden powered by a seamless ...

03/11/2023

DiGiCo and Fourier Audio Set to Transform Live Sound

DiGiCo and Fourier Audio Set to Transform Live Sound posted: 03/11/2023 Building upon the announcement from earlier October that it has joined forces with...

30/10/2023

Genelec joins forces with Broadcast Professional to strengthen APAC distribution network

Genelec joins forces with Broadcast Professional to strengthen APAC distribution...

26/10/2023

PHI Centre uses Genelec immersive solutions to bring artists and audiences closer together

PHI Centre uses Genelec immersive solutions to bring artists and audiences close...

19/10/2023

TVU Networks Elevates FISA World University Games' Live Broadcast with Fully Integrated Cloud-Based REMI Solution

TVU Networks Elevates FISA World University Games' Live Broadcast with Fully...

17/10/2023

Astora Digital Builds HDR, Virtual Production Workflow Expertise in China with Help from AJA ColorBox

Astora Digital Builds HDR, Virtual Production Workflow Expertise in China with H...

08/10/2023

Genelec helps Israel's Dubidub Studios create immersive Dream Room

Genelec helps Israel's Dubidub Studios create immersive Dream Room posted: 08/10/2023 Dubidub's CEO Ami Offir pictured in the company's 7.1.4 ...

02/10/2023

The New LDX C150 Compact Version of the Next-Gen LDX 150 Studio Camera Platform, Easing the HD/UHD-SDI to NativeIP/SMPTE 2110 Transition

The New LDX C150 Compact Version of the Next-Gen LDX 150 Studio Camera Platform,...

28/09/2023

Shure Announces Agreement to Acquire Ab Wavemark Oy

Shure Announces Agreement to Acquire Ab Wavemark Oy posted: 28/09/2023 Wavetool A2 iPad Racks ADX Medium Horizontal Shure has announced that an agreement...

25/09/2023

MediaKind Advances Video Streaming and Monetization

MediaKind Advances Video Streaming and Monetization posted: 25/09/2023 MediaKind (#1.D25) is taking center stage at the IBC Show 2023 (September 15-18), sho...

21/09/2023

Rohde & Schwarz and Qualcomm demonstrate 5G Broadcast ecosystem readiness

Rohde & Schwarz and Qualcomm demonstrate 5G Broadcast ecosystem readiness posted: 21/09/2023 Rohde & Schwarz, a global leader in broadcast distribution, wil...

19/09/2023

DHD Enhances XD3 IP Core with High Capacity Quad-Core CPU

DHD Enhances XD3 IP Core with High Capacity Quad-Core CPU posted: 19/09/2023 Rear panel of DHD XD3 IP Core DHD audio has chosen IBC 2023 as the venue for...

15/09/2023

DiGiCo brings new Quantum852 powerhouse to PLASA Show 2023

DiGiCo brings new Quantum852 powerhouse to PLASA Show 2023 posted: 15/09/2023 DiGiCo presents the next generation of large format mixing consoles for live...

14/09/2023

Unprecedented Freedom and Flexibility for Live Content Creation and Delivery: Grass Valley's Transformative GV Media Universe at the IBC 2023 Show

Unprecedented Freedom and Flexibility for Live Content Creation and Delivery: Grass Valley's Transformative GV Media Universe at the IBC 2023 Show posted:...

13/09/2023

Genelec to launch UNIO Audio Monitoring Platform and 9320A Reference Controller at IBC

Genelec to launch UNIO Audio Monitoring Platform and 9320A Reference Controller ...

12/09/2023

Remote collaboration fully realized with ELEMENTS Cloud Workspaces

Remote collaboration fully realized with ELEMENTS Cloud Workspaces posted: 12/09/2023 High-performance media storage specialist ELEMENTS will use its presen...

06/09/2023

Slomo.tv's new Simple R 4K - The world's most compact and affordable server for 4K replays

Slomo.tvs new Simple R 4K - The worlds most compact and affordable server for 4K...